Marketing Management

Nicole Spencer Freelance Marketing and Communications

Highly accomplished and innovative marketing and public relations professional with key

domestic and international experience. Results-oriented and visionary leader with proven

success in new market identification, regional advertising and branding. Skilled in staff

training and supervision, client relations and strategic planning. Polished communication,

presentation, negotiation, and problem-solving skills. Thrive in an intensely competitive

and dynamic environment.

Core competencies include:

Strategic Business Planning Budget Management Market Identification

Business Development/Planning Communications Planning Key Networking Skills

Team Building and Leadership Training & Development Trend Identification

PROFESSIONAL EXPERIENCE

2005-2009: LOUIS POULSEN LIGHTING, INC. (FORT LAUDERDALE, FL)

Marketing and Communications Specialist

Continuing Education Program Coordinator (AIA/ASID programs)

• Created, distributed and followed up with journalists

• Launched marketing campaigns for new and existing products

• Collaborated with architects and lighting designers to write and publish articles

• Developed, distributed, oversaw and graded AIA accredited educational programs

for architects

• Contacted, interviewed and coordinated photography assignments with chosen

photographers

• Compiled and copyedited content for employee and specifier newsletters

• Handled all US market publicity and promotion

• Managed a marketing budget of over $500,000

• Online writing and copyediting

• Paid department bills, scrutinized invoices and managed statements

• Provided due management regarding part-time/temporary employees

Accomplishments:

• Planned and implemented client appreciation event at Moon Nightclub (Palms

Hotel and Casino), Las Vegas, Nevada, 2008 and customer appreciation event

at Lux Nightclub, Orlando, Florida, 2007. Over 500 (capacity) guests attended

both events.

• Organized successful company/product showcase at Nordic L’Attitudes design

event at the Santa Monica Library, 2007 and Casa Casuarina (Versace

Mansion) on Miami’s South Beach, 2008

• Public Relations Specialist for Danish Film Festival, Hollywood, CA, 2007

1 Nicole Spencer Marketing/Communications 954-***-**** abnofi@r.postjobfree.com

2004-2005: HOWARD ALAN EVENTS, LTD. (FORT LAUDERDALE, FL)

Communications Director

• Created, distributed and tracked press releases

• Establish relationship with media members

• Followed-up with journalists in regards to distributed releases

• Booked print and broadcast interviews for company clients

• Designed press kits and marketing material for both company and clients

• Planned and streamlined public relations and marketing efforts

• Wrote copy for company website

Accomplishments:

• Generated over $20,000 in sponsorships within 5 months of employment and

garnered the most press of anyone in this position

2004-2005: SPENCER COMMUNICATIONS, COCONUT CREEK, FLORIDA

Freelance Public Relations Consultant (Sole Proprietorship)

• Develop and manage marketing budget for various clients encompassing strategic

industries such as healthcare, education and arts, including strategic solutions

involving customer relationship management. Design and implement regional

advertising and branding strategies and serve as central point-of-contact for the

media for each client and developed websites for clients

2004-2006: DEERFIELD BEACH OBSERVER (DEERFIELD BEACH, FL)

Freelance Staff Writer (City)

2004-2006: CITY SMART MAGAZINE (FORT LAUDERDALE, FL)

Freelance Writer (Various Subjects)

EDUCATION

Diploma: Advertising, McMaster University, 2000

Post Diploma Certificate: Wellness and Health Promotion, Centennial College, 2000

PROFESSIONAL DEVELOPMENT

• Design Fundamentals (In Design) UCLA (2008)

• Marketing and Advertising Principles UCLA (2007)

• Social Marketing UCLA (2007)

• Copyediting for Newspapers and Magazines UCLA (2007)

• Public Relations Principles-Strategies and Tactics Ryerson University (2004)

COMPUTER PROGRAMMING

• Microsoft Office Suite 2007

• Operating Systems: Windows2007, Windows XP, Windows Vista

• Graphics Tools: Adobe Creative Suite (CS4)

2 Nicole Spencer Marketing/Communications 954-***-**** abnofi@r.postjobfree.com

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