Marketing Sales

Scott Meyers

**** ********* ***** ************, ** 43068 Phone: 614-***-**** ***********@******.***

PROFILE

Recipient of 48 regional and national awards for outstanding execution of marketing/communications

initiatives.

Implemented marketing plans, created effective key messages and positioning, and clearly

articulated a compelling unique value proposition through advertising and sales channels.

Defined and executed public relations strategies to obtain placements in leading trade and

mainstream media.

Led the creative development of corporate identity and advertising campaigns to increase

company brand equity, profitability and growth.

Created sales and marketing tools and collaterals to successfully increase market penetration.

Directed the creation and release of interactive marketing deliverables including Web sites,

multimedia demos and other web-based marketing tools.

Developed market research and competitive analysis tools.

Published corporate presentations including company overviews, product overviews and

roadmaps.

Drove overall go-to-market strategies to achieve market penetration across the target market

segments.

EMPLOYMENT

Vice President of Marketing and Communications

American Heart Association 5455 N. High Street, Columbus, OH 43216 – 2005 to 2009

Led the strategic internal/external communications and marketing efforts in 20+ regional offices in a

five-state affiliate (DE, KY, OH, PA and WV) as well as directed product and cause-related marketing

initiatives, public and media relations, positioning and branding, advertising, revenue generation

campaigns, media advocacy and editorial services for the affiliate headquarters.

Vice President of Marketing

United Way of Tampa Bay 5201 W. Kennedy Blvd., Tampa, FL 33602 – 2003 to 2005

Implemented and managed the execution of innovative, proactive strategic planning, underwriting and

marketing programs. Mobilized the organization’s resources to promote effective branding initiatives

and internal and external communications to agencies, donors and stakeholders. Managed extensive

promotion and revenue generation functions. Led the work of a six-person internal marketing staff and

contracted advertising agency.

Director of Marketing

Freedom Scientific Inc. 11800 31st Court North, St. Petersburg, FL 33716 – 2000 to 2003

Directed a five-person department and contracted agencies to develop product market strategies to

generate revenue through regional sales managers and national and international dealer networks.

Managed corporate identity, branding, advertising, public/media relations, tradeshow coordination, Web

site maintenance and creative direction to exceed marketing goals for this specialized manufacturer of

software/hardware solutions for those who are blind.

Director of Marketing

Port Authority of Allegheny County 345 Sixth Avenue, Pittsburgh, PA 15222 – 1995 to 2000

Directed marketing activities of a five-person department within the Marketing and Business

Development Division. Responsible for all marketing and promotional and activities designed to increase

ridership and revenue for the Pittsburgh area public transit company. Developed annual marketing

plans, departmental budgets, usage surveys, all print, television, radio, billboard advertising campaigns

and the internal communications/activity programs for the company's 3,000 employees. Administered

the company’s $2-million-transit advertising contract. Initiatives immediately reversed six years of a

steep decline in ridership and revenue.

Director of Marketing and Public Relations

St. Clair Health Corporation 1000 Bower Hill Road, Pittsburgh, PA 15243 – 1988 to 1995

Led a four-person department in the strategic planning and implementation of image and product

marketing programs. Programs included advertising, publications, public/media relations and special

event functions resulting in broader visibility and increased census for the hospital and its corporate

affiliates. Implemented crisis communications strategies following three fatal patient overdoses within

18 months that included quelling 20/20 (ABC) and 60-Minutes (CBS) segments that did not air due to my

comprehensive media strategy.

Media Relations Manager

Shadyside Hospital 5230 Centre Avenue, Pittsburgh, PA 15232 – 1987 to 1988

Wrote feature articles, prepared, organized and coordinated press conferences, media events, press

kits, news releases and public service announcements for media placements. Wrote and edited articles

for external and internal publications and assisted in the planning and development of special events and

functions for hospital promotion.

Community Relations Specialist

The Wesley Institute, Inc. 243 Johnston Road, Pittsburgh, PA 15241 – 1985 to 1987

Managed all community relations activities, promotional and fund raising strategies for this child-service

educational system, including market planning, public relations, advertising development, and writing

and editing all internal and external publications.

News Director/Journalist

WKEG Radio, Washington, PA / WLTJ Radio, Pittsburgh, PA – 1976 to 1985

Gathered, wrote, produced and reported all news-related programming. Interviews ranged from then

Vice-President George Bush to Muslim leader Louis Farrakhan, prompting international press coverage.

(UPI, AP, domestic print/broadcast networks). United Press International recognized me for my 1983

spot news coverage of a U.S. Army Reserve helicopter crash in Washington County, Pennsylvania that

claimed three lives.

EDUCATION

College

West Virginia University, School of Journalism, Morgantown, WV

Bachelor of Science in Journalism - Magna Cum Laude - Member, Kappa Tau Alpha Journalism Honorary

Society; lifetime membership limited to top national Journalism graduates.

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