Sales Marketing

Experienced marketing professional with proven experience in promotional and operational roles across

various industries. Demonstrated success in development and execution of sales and marketing plans

resulting in increased sales and heightened brand awareness and equity. Specific competencies include:

• PR / Communications

• Brand and Customer Development

• Advertising / Graphic Design

• Project Management

• Customer Relationship Management (CRM)

• Marketing Analytics

L RP P UBLICATIONS M arketing Manager 2007 – 2009

Accomplishments

• Reduced marketing expenses by 30% through the creation of an online interactive media kit.

• Developed targeted collateral for online advertising opportunities, resulting in 100% inventory buyout.

• Managed the creation and launch of an industry award program which generated over $100,000 in

sponsorships in its first year.

• Produced Webinars on current industry topics which posted attendance rates of over 60%, compared

to an industry average rate of 10-40%.

Responsibilities

• Create and execute sales and marketing promotions for two industry-leading trade publications:

Risk & Insurance and Human Resource Executive.

• Managed email marketing programs from identification of target audience and creation of material, to

database maintenance and program analytics.

• Developed and implemented branding strategies for electronic and print media targeting both readers

and advertisers.

• Directed activities of creative staff, web developers, print production facility, and event contractors.

• Handled full life-cycle of approximately 12-15 trade show, conference, and event activities annually.

• Managed production, promotion, and distribution of all magazine award programs.

• Negotiated advertising trade agreements between the company and global associations.

F XI F OAMEX I NNOVATIONS A ssociate Marketing Manager 2004 – 2007

Accomplishments

• Achieved record-breaking marketing ROI and the most publicized new product launch in company

history through effective contributions to the development and execution of the launch strategy,

including print and electronic media plans, direct mail campaigns, trade shows, and sponsorships.

• Generated plant and customer profitability analysis for senior management and establish baseline

performance metrics, resulting in unprecedented insight into customer and product performance.

• Provided project management for the implementation of Siebel CRM for the sales force, from custom

system design and end-user training, to troubleshooting and acting on user feedback.

Responsibilities

• Managed marketing promotion planning for seven product lines in a $674M business unit.

• Planned and executed product launches including design strategies, trade show displays, collateral

development, and all associated vendor management.

• Directed all aspects of trademark process from applications and renewals, to monitoring, and

recommending actions against infringements.

• Gathered and disseminated market intelligence on competitors and customers to Senior Executives.

S WAROVSKI N ORTH A MERICA A CCOUNT M ANAGER 2 002 – 2 003

Accomplishments

• Drove sales to a 5% increase in one year in a region that had previously declined 10% year-to-year.

The region became the only one to realize positive gains, reversing a two-year negative trend.

Responsibilities

• Responsible for cultivating strategic relationships with senior management in major department store

chains throughout a $1.5 million retail territory.

• Developed and implemented regional brand strategy, which spurned a positive sales trend resulting

in a larger retail footprint for fashion and core products.

• Planned and conducted sales training and brand image events to communicate brand strategy,

product introductions, and merchandising.

• Analyzed inventory and sales data to determine optimum product mix.

L ENOX, I NC . M ARKETING A SSISTANT 1 997 – 2 002

Accomplishments

• Performed media analysis and provided spend allocation recommendations which resulted in a 15%

increase in marketing realization for selected media.

Responsibilities

• Managed all media relations for the Lenox Retail Division.

• Planned and implemented direct mail and print marketing campaigns for sixty retail store locations

nationwide.

• Maintained advertising budgets and provided feedback and analysis to senior management on direct

mail and ad sales revenue.

P HILADELPHIA U NIVERSITY

Masters of Business Administration – Marketing 2004

Bachelor of Science – Finance 2003

F unctional: Microsoft Word, Excel, Power Point

G raphics: Adobe Photoshop CS2, Illustrator CS, In Design CS3

C RM: Siebel 7.0 / 7.8, Microsoft Dynamics, Salesforce.com

F inancial /Reporting: Hyperion Essbase 7

P ADDOCK C ONDO A SSOCIATION P RESIDENT 2 005 – P RESENT

The Paddock is a community of 146 townhouses located in Wayne, Pa with yearly revenue of $342,000,

operational expenses of roughly $300,000, and cash assets of $200,000. Served the community as:

Board Member, Treasurer, and currently President.

M AIN L INE A NIMAL R ESCUE V OLUNTEER & M ARKETING C ONSULTANT 2 009

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