Lynn K. Henley
**** **** **** *****: 517-***-****
Holt, MI 48842 E-mail: abnntw@r.postjobfree.com
PROFILE
Accomplished and resourceful with more than 25 years combined sales, marketing, negotiations, leadership, financial
and training experience ~ successfully helps organizations reach and advance their missions, strategies, and goals.
An effective project and people leader who leads by example, builds strong teams and consensus, and fosters a
productive “can-do” work environment.
CORE COMPETENCIES
• Communicates effectively across levels and functions • Plans, designs, implements written strategies & work plans
• Builds effective, diverse, and inclusive teams • Sets clear goals, objectives, and deadlines
• Adapts to and manages change • Manages projects, budgets, and human resources
• Develops and motivates staff • Completes projects on time and within budget
• Delivers and fosters superior customer service • Consults, facilitates, coordinates, and presents
• Plans, implements, and manages communications tactics • Certified trainer
PROFESSIONAL EXPERIENCE
Donor Resource Development Managing Director 2006-Present
American Red Cross Biomedical Services
Sales & Marketing Department Manager; responsible for linking Business Development initiatives to corporate
strategy; budget forecasting and authority; formulate and implement sales policies/procedures.
Increased corporate sales revenue $1.8M
Lead a 65 county sales territory in numerous markets within Michigan, servicing 70 hospitals
and generating $45M in annual revenue
Manage Sales, Marketing, Communications, and Call Center Departments with 5 direct and 43
indirect reports
Construct, manage and reconcile department budgets in excess of $3M
Named REGION OF THE YEAR in 2008 and 2009
Conduct external customer assessments to develop, deliver, and evaluate metric-driven Sales & Marketing
programs that eliminate performance gaps and exceed business goals.
Develop strategic relationships that ensure sales success and promote customer and partner
visibility
Vendor and supplier negotiation, management and development
Analyze operations to evaluate performance of company and staff and to determine areas for
cost reduction and program improvement
o Monitor market trends and determine market opportunities for products
Collaborate with CEO and Regional Directors to develop and implement Fiscal Year Strategic Plan
Develop and execute large-scale sales and marketing events, which involves the coordination of multiple corporate
sponsors
Recruit, hire, train and develop in-house and remote sales teams to maximize territory penetration and
performance
Voted first Employee of the Year
Project Based, Relief Employee 2001-Present
CEI Community Mental Health
Customer Service Quality Assurance
Provide administrative support for clinicians and program directors for MDCH required data
submissions.
Prepare board meeting presentations, clinical record review compilations, complete Quality
Assurance Indicator reports.
Provide administrative and data entry support to data analyst.
Lynn K. Henley 1
Mortgage Financial Advisor
Irwin Mortgage 2002-2006
Serviced borrowers with in-house and brokered loans; conventional, FHA, VA, construction, commercial, and non-
conforming loans processes
Solicited and originated mortgage loans while providing financial advisement. Developed relationships with
realtors, builders, bankers, and financial planners to form strategic alliances
Developed and implemented home buyer seminars for consumers
Delivered customer service that exceeded expectations. Provided the exceptional details that made a difference
from the initial interaction through the closing and annually thereafter with Lender for Life process
Created all internal and external marketing applications, including monthly newsletters to clients and strategic
alliances
Provided training and mentoring to new employees
Women’s Council of Realtors Golf Outing Committee Chair, council member for four years
Sales Executive
Lynk Systems 2000-2002
Credit Card Processing, payment acquisition processing, pre-paid Gift Card, fraud protection services
Leads generated via cold calling, networking and referrals
Provided training and installation for customers (retail, restaurants, golf courses, medical offices)
Consistently exceeded monthly quotas
Commission only, Home Based position – consultative sales approach
Branch Manager - Interim Position
Robert Half International 1999-2000
Ensured implementation and execution of operational procedures while retaining and motivating divisional sales
and administrative employees by providing hands on leadership
Directly managed three division supervisors, eleven indirect reports
Achieved twelve month quota within first six months
Institute of Management Accountants Board Member
Lansing Regional Chamber of Commerce – New Member Committee Member
Davenport University Alumni Association Board Member
Senior Client Acquisition Specialist
USN Communications 1996-1999
Exceeded monthly quota consistently ranging from 133% to 238%
#1 in orders and #2 in combined orders/revenue at 135 percent and 109 percent, respectively in 1998 for the
state of Michigan
“Stanley Cup” winner for Michigan/Ohio Regional contest
Achieved Presidents Club level
Company filed Chapter 13 Bankruptcy
Branch Manager / Marketing Director
Lansing Community Credit Union 1982-1996
Marketing Director – developed and implemented Marketing Department for $56 million credit union
Branch Manager – key player in opening the fist two branches for the credit union
Developed and implemented initial Home Equity / Mortgage Loan Programs
Served as Credit Committee Chairperson for five consecutive years
Active member of Family Involvement Council for Michigan Credit Union League
Coordinated Lansing Area Credit Union Charity Golf Outing for seven years
Lending Manager for eight years
Directly managed thirteen employees. Conducted hiring, training, development and termination of employees
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EDUCATION & ASSOCIATIONS
Bachelor of Arts degree in Business Administration
DAVENPORT UNIVERSITY, Lansing, MI
Associates degree in Business Management
LANSING COMMUNITY COLLEGE, Lansing, MI
Member, American Donor Recruitment Professionals
Member, Greater Lansing Chamber of Commerce
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