Sales Marketing
Resume:
NIELS PETER OLSEN
Saratoga Springs, NY 12866
********@**.***
olsenadvertising.com
Home 518-***-**** Cell 518-***-****
WHO IS NIELS PETER OLSEN?
Peter Olsen has, in the last twenty-five years built an
exceptional record in overall planning, creation and
production of marketing & sales communications--
advertising, public relations, technical writing, direct mail,
annual reports, web development and business
communications--from national-broadcast advertising to
speeches & presentations.
BACKGROUND--1979-1980
Graduated by Reed College, Portland, Oregon, Olsen spent
two-years in New York City as a freelance photographer,
and as a lighting technician in a television production
company. He developed skills that would aid him in the
presentation of products in advertising, and in the production
of television commercials.
1980-1985 THE WILLIAM ESTY COMPANY, NEW YORK,
N.Y.
Employed by one of New York's major marketing agencies--
The William Esty Company--Olsen served successively as
Copywriter and Senior Copywriter for over thirty-million
dollars of advertising billing for the following accounts:
Minolta, R.J. Reynolds, Traveler’s Financial Services,
Nabisco, Seagram’s, American Home Products, Warner-
Lambert Genesee, Nissan, and Chesebrough-Pond's.
Olsen created television, radio and print campaigns, which
ran nationally, and in his years at Esty, Minolta went from
third in the market to first.
Olsen's Esty experience in marketing and research
developed a foundation for all of his work since.
1985-1986 AC&R ADVERTISING, NEW YORK, N.Y.
Olsen continued consumer electronic work on the Maxell
and Tiffen accounts, and expanded his technical background
with Perkin Elmer Computers and the Amada Company.
The birth of his first son provided the need to move his family
from New York City to Saratoga Springs, NY, for quality of
life.
1987-1989 LUYK ADVERTISING, ALBANY, N.Y.
Here Olsen continued to supply creative direction, develop
marketing plans, and implement broadcast production for
these accounts: Tobin's First Prize Meats, Albany Savings
Bank, The New York State Council on Children and
Families, Elmer Little Gloves, The Antler's at Lake George,
Cashere Electronic Banking Network, The United Way of
Northeastern New York, Howe Caverns, and St.
Thomas/Anne Klein Leathers.
Since moving to the Capital District, Olsen has been
honored by fourteen first-place NORI AWARDS from the
Northeast Ad Club (more than any other writer/producer in
the same period). Olsen also received a national Silver
Microphone Award for his Public Service radio
advertisement for the United Way of Northeastern New York.
PRESENT STATUS
Since 1989, Olsen has managed his own agency to serve
the Capital, New York and New England areas. With his wife
(Whose background is with national Public Relations clients)
he works from his Capital Region office, with trips to New
York.
Typically, Olsen functions as writer, account executive,
media consultant and designer. Freelance talent is employed
as needed for media purchasing for large campaigns.
OLSEN ADVERTISING ACCOUNTS & PROJECTS
General Electric Power Systems
Olsen has created national and international print
campaigns, print collateral, and web work for numerous
divisions of this prestigious corporation, including GE
Energy, GE MicroGEN, GE Energy Rentals & GE Distributed
Power, with full page advertisements in The New York Times
& Wall St. Journal.
BitWise Designs, Inc.
As agency of record for ten years (BitWise restructured as
Authentidate), Olsen has served BitWise from the earliest
phases of strategic planning through the delivery of
television, print, radio and public relations campaigns.
A brief overview of activities for BitWise includes:
National print campaign in The Wall Street Journal, with full-
page ads to initiate the campaign for their line of document-
imaging products.
Public Relations and print campaigns for dealer recruitment.
National Public Relations campaign to promote DocSTAR’s
ease-of-use.
Direct-mail campaigns for dealer recruitment in selected
markets.
Full-range of collateral support materials; from brochures
and spec sheets to direct mail programs, annual reports,
trade-show support materials and CD & web salesman
training programs.
FACT Inc.
FACT created the most comprehensive, and most cost
effective, computer-based system for factory management.
With all the needs of a start-up company, Olsen Advertising
was responsible for a broad marketing effort, including:
advertising, public relations, special events, logo
development, collateral & display. FACT was so successful it
was purchased acquired by Warburg Pincus and relocated
to Georgia in 1995.
MapInfo
Olsen prepared a corporate-capability brochure for owner
Michael Marvin’s presentation to the Chinese government.
The brochure featured multiple articles from eight countries,
with the foreign text displayed next to the English translation.
The State Employees Federal Credit Union
Over thirty-five agencies competed for this prestigious
account. The account was awarded on the basis of creative
track record, financial marketing background, speculative
work, public relations, media capabilities and budgetary
considerations.
New York State Dr. Martin Luther King Jr. Institute for
Nonviolence
Olsen competed with numerous local Albany agencies to win
this contract to develop films on Nonviolence. Olsen was
responsible for conceptual work, research, and script writing.
KnowlegeXtensions
Olsen consulted with this start-up online learning company.
As a result, he can institute webinars & remote conferences,
and distant-learning initiatives, which can greatly assist in
multi-national campaigns dealing with a widely-spread sales
force.
Client references available upon request.
Education: Reed College, Portland, Oregon, BA
Psychology, 1979.
Travel: He has traveled widely in Europe, the Pacific, Asia,
Central and South America, and Africa. This exposure has
given him a grasp of international problems and emerging
markets.
Sports: As a result of living in Oregon, he is a dedicated
white water canoeist. He is also a skier, cyclist, and has an
interest in salmon fishing. Whenever possible, he cycles
during the summer, and swims daily during the winter.
Interests: He is an avid music fan. The computer industry
also remains a predominate interest, with his office network
including a DocSTAR document imaging system and online
learning capabilities.
Personal: Married, three children.
Olsen has served as a guest speaker at Rensselaer
Polytechnic Institute, where he addressed classes on the
fundamentals of television advertising. Aspects of creative
development through broadcast production are covered for
the School of Management.
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