Sales Manager
Resume:
Edward E. Staton
Madison, MS ***10
abnnqi@r.postjobfree.com
Summary of Qualifications:
Tremendous retail sales generated through Internet marketing campaigns initiated
for the website, TheHeismanWinners.com. Revenue created by effectively
analyzing consumer trends and launching strategic SEO and SEM marketing
initiatives that effectively position the website for top search engine listings.
Corporate website consulting experience gained with Entergy Nuclear’s new spin-
off company, EquaGen. Worked with corporate marketing and HR managers on
the development and marketing for the soon to be launched EquaGen.com.
Extensive knowledge of traffic tracking and reporting programs such as
Omniture, Google Analytics, and Helios.
Strategic Internet account planning through the sales and implementation of client
campaigns at the ClarionLedger.com and WJTV.com.
Vast media marketing experience gained through sales and management positions
in radio, TV and newspaper.
Key Accomplishments:
Through targeted Internet marketing initiatives, have positioned
TheHeismanWinners.com at the top of Google’s organic search listings for
revenue producing keyword phrases such as College Football T-Shirts, Tim
Tebow Jerseys and more. Have earned year to year sales increases by 50+%.
Recent winner of Gannett’s Got Talent contest at the Clarion-Ledger in Jackson,
MS. The competition featuring more than 25 sales personnel, measured an
individual’s presentation skills as they competed for the local honor. Winners
throughout Gannett, are now competing for the national first place prize.
Created such a strong marketing campaign for Nucor Steel’s Jackson, MS plant,
that Nucor national CEO Dan DiMicco served as the on-camera talent for
campaign that aired in the Super Bowl on WJTV.
Experience
TheHeismanWinners.com, Jackson, MS 2006 to Present
Website Owner – For the purpose of further developing online marketing and search
optimization skills, this website was launched. Through the proper implementation of
HTML application, keyword targeting and consumer desired content, this site has
generated Google page one rankings for strategic initiatives focusing on NFL, NBA,
MLB and NCAA licensed merchandise.
ClarionLedger.com, Jackson, MS 2008 to Present
Digital Sales Rep/Key Account Development – Possess a two-tiered role that focuses
on developing new business and enhancing key account online billing. Besides selling
schedules based on client needs, campaign performance is measured through Helios
reporting. Now serving as the project leader for the Clarion-Ledger’s client-SEM
initiative through the third-party vendor, Orange Soda.
Entergy Nuclear/EquaGen, Jackson, MS 2009 to Present
Website Marketing Consultant –Have worked directly with corporate communication
managers on the development of EquaGen.com that will go live once the spin-off of
EquaGen is approved. Served as a key developer of the site’s content that addresses the
corporation’s communications from an internal and external perspective. Primary areas
addressed include media relations, job recruitment, community involvement and more.
WJTV-TV, Jackson, MS 2006 to 2008
Account Manager – Worked with local and regional clients with an emphasis on helping
them to effectively position and market their businesses. Applied “New Media”
marketing skills towards consulting key clients such as Mobility Medical and Germany
Dental on improving both their online presence and TV campaigns.
SportsFanTreasures.com, Jackson, MS 2003 to 2006
Website Owner – Developed this site for the purpose selling NCAA and pro sports logo
merchandise. Positioned SportsFanTreasures.com as a top online source for consumers.
Generated $94,000 in sales in 2004 and increased sales 251% in 2005 by reaching
$236,000. Sold website in May of 2006.
WDBD & WXMS-TV, Jackson, MS 1995 to 2003
Regional, National and General Sales Manager-- Was back- to-back salesperson of the
year in 1996 and 1997 before being promoted to the NSM position in 1998. Successfully
guided the Petry Rep Firm sales teams in Atlanta, New York and Dallas past budget goals
and was promoted to GSM in 2000.
Additional Experience: Prior to generating award winning results for WDBD and
WXMS-TV, I positioned myself for that type of opportunity by gaining well-rounded
experience in television production, reporting, anchoring and sales.
Education
University of Southern Mississippi, Hattiesburg, MS, B.S. Radio, TV & Film
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