Ashley Laidlaw Page *

August **, ****

Dear Hiring Manger:

Greetings! I am writing to you today to express my interest in working for your company I have a

Bachelors degree in Visual Communication from Westwood College. I have worked for A.M. Mailing, New

Image Advertising, and School District U-46, this are where I mastered market analyzing, sales, direct

marketing, public relations, media planning, and customer service.

I believe that my experience at an advertising agency and at a direct mail house will help me greatly

at your company. I have negotiated rates for the purchased of television and radio spots, print ads, and

varies other buys. I have coordinated direct mail pieces in excess of 2.4 million pieces, worked with

budgets from $500 a year to over $400,000 a year. My experience is not only in print and direct mail but in

radio and television also, I oversaw several promotional events and remotes for clients. I was involved in

several presentations to prospective clients, where I collected data, rate cards, and other information, then

compiled the data into a PowerPoint, that was then presented to the client. I have experience developing

strong marketing plans to help clients grow market share. I oversaw several promotional campaigns that

included print, online, and other media outlets. I have experience working with all types of marketing from

traditional to new media.

I have a vast knowledge in many graphic design programs such as Quark, InDesign, Illustrator,

Photoshop, Flash, and Dreamweaver. I have developed all types for marketing communications in order

to promote the brand or current promotion.

I am looking for a company that I can grow with, and really make a difference. I am a team player

that is willing to do what it takes to reach company goals and personal goals. I know that I can become an

asset to your company given the opportunity. I am very interested in talking to you in more detail about my

qualifications, and how I might fit into your organization. I can make myself available to meet with you, at a

convenient time.

Thank you for your time and consideration, I look forward to hearing from you soon.

Sincerely,

Ashley Laidlaw

abnnq3@r.postjobfree.com

608-***-****

Ashley Laidlaw Page 2

ASHLEY LAIDLAW

3508 M idvale D rive #7 608-***-****

Janesville, W I 53546 A shleyL abnnq3@r.postjobfree.com

Sales and Marketing Representative

Successful Sales and Marketing Representative with a record of success in Strategic Marketing,

Marketing Research and more for a variety of clients in the medical, automotive, and government.

Dynamic, high-performance Marketing Specialist with an innate ability to build and maintain strong client

relationships. Broad industry experience coordinating all areas of advertising from print advertisements in

the newspaper and magazines to prime time commercials.

Areas of Expertise Include:

• • •

Strategic Planning Team Leadership Analysis of Opportunities

• • •

Negotiation of Media Buys Print Advertisement Opportunity Identification

• • •

Strong Communication New Media Advertising Influential Presentations

• • •

Market Research Organizational Skills Positive Client Relationships

Programs of Expertise Include:

• • •

Adobe InDesign Quark Dreamweaver

• • •

Adobe Illustrator Flash All Microsoft Office Programs

• • •

Adobe Photoshop AfterEffects AND MORE!

QUALIFICATIONS

Skills-Work

•Ability to multi-task, and remain organized without losing the details.

•Exceptional Excel, Word, and PowerPoint skills

•Have experience working with variety of clients such as; automotive, medial, financial, political and others

•Have experience in Web, Offset, large format and a variety of other printing.

•Successful in identify ways to add value to current clients, in order to add revenue and value to client

•Account management skills, ability to manage multiple accounts seamlessly.

•Strong proven sales records for expanding current client’s jobs, and prospecting new clients

•Knowledge of most Adobe products with a proven track record of success with collateral design pieces

Skills-Personal

•People consider me an outgoing, friendly person, who gets along with everyone

•Constantly reaching and setting new goals

•Willing to try new things and interested in improving efficiency on assigned tasks

Ashley Laidlaw Page 3

EXPERIENCE

Project Manager

06/2008-07/2009

A.M. Mailing Edgerton, WI 608-***-****

•Coordinated direct mail pieces, from conception to print and mail

•Worked with customers to ensure their satisfaction with their marketing campaign, and look for ways to

expand our business relationship

•Invoiced the projects as soon as completion which

•Worked with everything from printers to shipping companies to ensure on time delivery and satisfaction

•Worked with all types of mailing from Non-Profit, Bulk Mail, Standard, First Class and more.

•Set and reached goals for adding value to current customers.

•Worked on project as small at 300 pieces and as large as 2.4 million pieces.

•Coordinate over 35 projects on a daily basis, checking progress, updating customers, and invoicing

completed project.

Account Executive / Marketing Coordinator

05/2006-06/2008

New Image Advertising Glen Ellyn, IL 630-***-****

•Oversaw the overall look and accuracy of projects to ensure brand cohesion.

•Managed traffic schedules (radio and television) for Chicago based radio and Television stations.

•Kept track of clients monthly and yearly spending in accordance with their budgets

•Coordinated collateral design and print production.

•Proofread external and internal marketing collateral for accuracy, style and adherence to brand standards.

•Coordinated the work of outside vendors

•Work with a variety of Chicago-area media, to promote clients, through spots and remotes both on radio

and television.

•Lead brainstorming sessions where we discussed current to prospective clients and ways to build out

relationship with them through marketing.

Computer Lab Coordinator and Instructor

01/2003 - 01/2007

School District U-46 Elgin, IL 847-***-****

•Integrated classroom curriculum with technology.

•Meet with teachers and administrators to discuss how technology can help students excel.

•Taught all Microsoft applications such as Word, PowerPoint, and Excel

EDUCATION

Westwood College

B.A. Visual Communication

2003-2006

•Member of Beta Kappa Beta, which is a national honor society; only 1 student per term can be nominated

to join, requirements based on grades and school evolvement.

Contact this candidate