Sales Manager
Resume:
Brent Dakin
**** ***** *** ** *********, WI *****
********@*****.***
www.linkedin.com/in/brentdakin
Summary
Results-oriented professional with over 19 years of CPG sales, marketing, promotional, and strategic planning experience. Highly organized,
strategic-thinking, team and goal-oriented individual with strong planning, decision-making, and follow-through skills.
Work History
Cycling Sports Group (formerly Pacific Cycle) - Madison, WI
A global leader of bicycle sales supplying the Independent Bicycle Dealer Channel with Schwinn, GT, and Mongoose bicycles.
Regional Sales Representative Jan 2006-Present
Reporting to the Sales Operations Manager, primary responsibilities include developing under- performing accounts and assisting
Outside Sales Representatives in prospecting and opening new accounts.
• Partner with four outside sales representatives to achieve sales of over $9 million annually in Schwinn, GT, and Mongoose
bicycles.
• Achieved an increase in sales in territory an average of 30% per year.
• Establish sales with underperforming or geographically undesirable Independent Bicycle Dealer accounts to reach monthly and
quarterly sales goals.
• Support outside sales reps in establishing and prospecting new accounts.
• Develop forecasts for all accounts in region with support of the Outside Sales Representatives.
• Took initiative to become the GT liaison to the Jelly Belly Professional Cycling team at major national cycling events such as
the Tour of California, and Tour of Georgia. Gained vital feedback from riders and mechanics on the performance of their GT
road bikes.
• Coordinate rides in Jelly Belly team car for top GT dealers, and Pezcyclingnews.com contest winners.
• Represent Cycling Sports Group at national trade shows.
Account Executive Jan 2004-Jan 2006
Reported to the Manager of Inside Sales, provided sales and service to bicycle retail channel customers, and end-users as well.
• Provided sales and service expertise to customers by providing product recommendations.
• Formulated and built relationships with dealers.
• Responsible for sales to approximately 200 bike shops in the North-East US.
• Increased sales in territory by an average of 15% per year.
• Contributed input and formulated development of procedures for new Channel Sales Program.
• Provided technical assistance to dealers and customers.
Business Development Representative April 2003-Jan 2004
• Reported to the Director of Customer Service and Sales Support
• Hired specifically to win back business lost during Pacific Cycle’s acquisition of Schwinn and GT.
• Developed and implemented new business processes from scratch, with minimal supervision from superiors.
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Skunk River Cycles –Ames, IA Jan 2001-April 2003
A locally owned and operated bicycle retail establishment in Central Iowa which opened January of 2001 by the General Manager of
Michael’s Cyclery.
Sales Representative
• Assisted in the launch of a new business Start up.
• Responsible for merchandise sales, and technical service to customers.
• Developed ad campaigns to increase the awareness of Skunk River Cycles
• Analyzed sales to maintain optimal product mix.
• Voted “Best Bike Shop” in county by local newspaper.
• Attended trade shows as representative of shop.
• Assisted in the development of company website.
Michael’s Cyclery –Ames, IA 8/1989-1/2001
With over 20,000 square feet of showroom space, Michael’s was one of the largest bicycle dealers in the mid-west selling bicycles, skis, and
fitness equipment.
Store Manager
• Supervised, motivated, and directed employees with sales objectives that resulted in annual sales of over $2 million dollars.
• Interviewed, hired, trained, and appraised over 20 employees.
• Responsible for monitoring inventory levels to ensure store was performing efficiently.
• Responsible for tailoring advertising and promotional strategies that included print, radio, and television media.
• Directed and administered sales clinics for employees and customers.
• Represented store at national trade shows and regional events.
• Achieved “Top 100 Bicycle Retailer Award” six straight years.
• Volunteered time at work to build and deliver reconditioned bicycles for children on South Dakota Reservations.
Education
Iowa State University –Ames, IA 1999-2002
• Degree: Bachelors of Science
• Majors: Marketing and Management
• Specialization: Strategy and Entrepreneurship
• Clubs: Iowa State Entrepreneurship Club
Des Moines Area Community College -Ankeny, IA 1988-1991
• Degree: Associates of Applied Science
• Major: Retail Management
Computer Skills
• Microsoft Word, Excel, Power Point, Info Path, and Outlook Office Applications
• SAP
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