Marketing Sales
Resume:
Robert F. Dimmer
Buffalo, NY *4222
[+] Mobile: (716) 716-***-****
[+] Email: *******@*****.***
Objective
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A position I can lend both my professional marketing experience and creative skills to the respective industry.
Professional Work Experience
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The Colad Group, LLC, Buffalo, NY
February 2007 – Present
Marketing Coordinator and Graphic Designer
Develop marketing campaigns that promotes a print and promotional packaging company producing highly detailed,
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dimensional marketing products including point of purchase displays, turned edge and paperboard binders, folders,
totes, boxes, sales kits, etc.
Create and design all promotional marketing collateral including brochures, product catalogs, sell sheets, html email
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templates, trade advertisements, and product showcases.
Represent organization at various trade shows – interact with potential clients, maintain relationships with current
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customers, and provide immediate response on organization’s capacity to handle complicated requests.
Serve as Customer Relationship Management (CRM) system administrator on Salesforce.com to organize customer
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database, preserve contact information for marketing purposes, and obtain new leads through email/direct mail
marketing, while providing cross-selling opportunities to current customers.
Train sales staff on CRM software to identify potential vertical market targets and facilitate new customer leads.
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Supervise and train Marketing Assistant and Marketing Intern.
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Implemented first email marketing initiative and led campaign that yielded 24% ROI within 5 months, and increased
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website traffic by 15%.
Update stagnant website features and micro-site maintenance.
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Spearheaded “Go Green Campaign” including all efforts through research for applicable methods, preparation of
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required documents, and design of all marketing collateral pertaining to campaign and certification launch.
Collect and analyze feedback from Account Executives to tailor marketing materials to specific markets to increase
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selling potential and company awareness in supporting sales processes.
Particle Creative Group, LLC, Buffalo, NY
March 2009 – Present
Co-Founder, Account Executive, Graphic Designer
Sell web design, graphic design, search engine optimization, and branding services to boost company image.
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Design front-end web graphics and layouts, marketing collateral including displays, brochures, catalogs, and logos.
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Seek new business by networking via social media and direct marketing campaigns.
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BuffWeb Media Solutions, West Seneca, NY
August 2006 – February 2007
Account Representative and Designer
Directed sales of logo design, website design, domain name fees, web hosting, email marketing, direct mail, and
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search engine optimization services to prospective customers.
Copywriter for customer websites.
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Logo, business card, direct mail, and letterhead design.
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Freelance Work
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Pano’s On Elmwood, Buffalo, NY
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Graphic Design, Brand Identity
Logo enhancement, business cards, brochures
Kittinger Furniture Company, Buffalo, NY
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Graphic Design
Logo, business card, direct mail, and letterhead design
Aesthetic Associates, Amherst, NY
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Copywriter, Graphic Design
Logo, brochure, print ad, and sales kit design
Marshall Greene and Associates, Cheektowaga, NY
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Graphic Design
Logo Design
Angari Clothing & Apparel, Williamsville, NY
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Marketing Consultant and Graphic Design
Developed marketing plan
Designed logo, business cards, letterhead, and website
Lead campaigns for successful product launches resulting in initial revenue of over $15K in a 1-month period
Skills
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Proficient in both Mac and PC Platforms:
Graphic Design – Adobe Creative Suite CS, CS2, & CS3 (Illustrator, Photoshop, InDesign, Dreamweaver, Acrobat
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Professional), Quark Express
FTP Clients – Fetch, CyberDuck
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Audio Visual – ProTools LE, Final Cut Pro, iMovie, GarageBand
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Microsoft Office Suite 1994-2007 & 2008 – Word, Excel, Powerpoint, Entourage, Outlook
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Education
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Canisius College, Buffalo, NY
Bachelor of Arts – Communications, May 2006
(Concentration in Advertising, Marketing and Digital Media Arts)
Canisius High School, Buffalo, NY
May 2002
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