Sales Training

BRENT GODFREY

**** ***** ***** **. • Avon, OH ***11 • abnn93@r.postjobfree.com • 440-***-****

N A TI ON A L D I RE C TO R S A LE S

OF

Strategic Sales Planning / Market Expansion / Relationship Management

Dynamic, entrepreneurial sales management strategist with a 10 year record of achievements and

demonstrated success driving multimillion-dollar companies to growth while providing award-winning

sales leadership in highly competitive markets. Exceptional mentor and coach. Tenacious in building

new business, securing customer loyalty, and forging strong relationships with external business

partners.

Core competencies include:

National Director of Sales, 2007-APRIL 2009

NATIONAL DIRECTOR OF TRAINING, 2004-2007

AREA SALES MANAGER/ACCOUNT MANAGER, 2001-2004

La Roche-Posay, New York, New York

La Roche-Posay is a leading Dermatology and Plastic surgery pharmaceutical skincare company with

sales of 21 million dollars annually.

Oversee all sales and business development functions, including new product rollouts, key account

management, customer relationship development, and sales training. Hold P&L and budget

responsibilities. Provide cross-functional team training, coaching, and mentoring. Direct network of

district sales managers and marketing associates located throughout the U.S. Design, implement, and

adjust various sales plans and programs for medical skincare products, with a focus on building a two-

tier distribution channel and fostering a top 5 medical skincare company.

Selected Achievements:

Instrumental in building sales organizations training program from the ground up; including writing

modules, developing core training protocols, developing study books, and running courses throughout

the country for new hires, senior sales representatives, and Regional Directors.

Instrumental in turning around the companies training program resulting in a 65% reduction in

yearly turnover.

Worked closely with the GM to increase channel distribution from physician only sales to pharmacy

market

Handled all P&L budgeting for dispensing and medical detailing training teams in the US.

Continued…

Worked closely with Marketing and R&D on all product launches including writing sales scripts,

organizing detail aids, and carrying out launch training for new products.

Supervised representatives training process by riding in the field once per quarter to ensure correct

presentation style and product knowledge was at company standards.

Worked with senior management to realign territories for the entire country to best cover accounts

and reduce representative travel time. Allowing for two extra sales calls per day (on average) per

representative nationwide increasing touch points by 29%.

Worked closely with VP of Education to implement new training programs for pharmacy beauty

advisors, pharmacists, skin care technicians, and physicians.

Worked with GM the last three years performing additional tasks as VP of Sales for the Aesthetics

division of La Roche-Posay in addition to running the training department.

Met sales goals as the VP of Sales the past 3 years with an average increase in revenue of 21%

over the previous year.

Instrumental in launching the first FDA approved sunscreen in the US including training, field

implementation, marketing support, and approval process technical writing.

Was responsible for direct reports including field force of 22 reps, 5 regional directors, 3 training

managers, and 4 education managers.

Presidents Club Honors 2001, 2002, and 2003

Pharmaceutical Area Sales Representative, 2000-2001

Obagi Medical Products – Long Beach, CA

Obagi medical products are a leading medical skincare company with annual sales of 100 million

dollars.

Managed the Michigan territory with a focus on Plastic Surgeons and Dermatologists throughout the

region. Responsible for the sales of pharmaceutical medical skincare products within the assigned

territory along with a facial injectable.

Selected Achievements:

Territory consistently ranked top 3 in company sales for 1.5 years of employment.

Impacted business with an increase in revenue by 30% through continual communications and

training efforts with both Plastic Surgeons and Dermatologist.

Ranked #1 in nation in sales of Cymetra injectable filler for the 2001 launch period

Presidents Club Honors 2000

Bachelor of Science (BS), 1998 – Grand Valley State University, Allendale, MI

Professional Development Courses:

Senior Sales Management Training MDC NY

Public Speaking MDC NY

Interpersonal Communication MDC NY

Consultative Sales Skills Training

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