Marketing Management
Resume:
SCOTT RAINONE
*** ******** ****** • Ravenna, Ohio 44266
330-***-**** home • 330- 357-2932 mobile • abnn78@r.postjobfree.com
A dynamic, aggressive and experienced professional communicator with demonstrated success
in media outreach, placement, crisis communications, issues management and marketing.
A proven leader with a unique set of professional skills and experiences – compiled not
only as a public relations practitioner but also as an elected official and public
policy scholar – that allow me to offer a wealth of expertise and the ability to build bridges
between senior management and their most important constituents.
EXPERIENCE
KENT STATE UNIVERSITY 7/02 – 6/09
Assistant Director for Media Relations & University Spokesman
Directed all media relations efforts for 35,000-student, eight-campus national research university
Media Relations
Spearheaded development of university’s first-ever national media relations program
•
Delivered 300% growth in national media placement during past fiscal year with reduced budget
•
and staff, including placement in New York Times, National Public Radio, Washington Post,
Reuters, Chicago Tribune, Baltimore Sun, U.S. News and Christian Science Monitor
Launched media training program to prepare administrators, faculty and staff to interact
•
effectively with the news media and present the university positively
Developed 300% growth during past two years in faculty members participating in the university
•
experts and speakers bureau w ith goal of increasing knowledge of Kent State education and
research projects to increase enrollment, improve relations with industry and increase private
giving
Crisis Communications
Created university’s first crisis communications response and management plan
•
Spoke as “real time” strategist to assist university leaders in confidential and complex high-level
•
decisions, providing input, context and explaining ramifications before decisions were made
Produced and updated messaging portfolio for potential crises, while counseling university
•
leadership on communications issues and strategies
Served as public information officer for university’s police department, handling release of safety
•
and crime information to media and general public
Led communications efforts for numerous crises including
•
o Murder of foreign student during off-campus hostage standoff
o Accusation of professor operating web site supporting terrorism
o Controversy related to executive’s international travel expenditures
o Mass hepatitis outbreak
o Computer data breaches
o Contentious labor negotiations and threats of strike
o Alleged employee misconduct and fraud
Certified as public information officer under U.S. Department of Homeland Security National
•
Incident Management System
Lead communications officer as part of 10- person federal, state and local planning team for U.S.
•
Department of Homeland Security day-long mass casualty disaster drill on university’s main
campus
Launched implementation and marketing of Kent State’s emergency text message service –
•
surpassing initial signup goal with more than 14,000 subscribers
SCOTT RAINONE
Executive Communications & Legislative Advocacy
Wrote sensitive position papers, press statements, opinion pieces, speeches and confidential
•
documents for university president and key administrators
Provided strategic support to enhance institution's legislative agenda, including placement of
•
stories and behind- the-scenes political action, in support of legislative agenda and university's
lobbyists
Online Communications & Marketing
Served in key communications roles in university's two multimillion-dollar branding and marketing
•
communications campaigns – “ Imagine” and “Excellence in Action”
Executed strategies for positioning university's research online through viral marketing, leverage
•
of social networking sites and other Web 2.0 tools for engaging and increasing external
excitement and support
Launched university’s “For the Media” and “Expert Sources” web sites, with input from media
•
representatives, and worked on search engine optimization so that news would rank higher in
web searches
KINETIC ADVOCACY 9/06 – PRESENT
Principal
With a colleague, created a volunteer outreach venture to provide free advocacy expertise to
organizations working toward the public good
Provide pro-bono communication, marketing and legislative strategy assistance to not-for-profit
•
agencies to aid in their public outreach and awareness, constituent engagement and media and
government relations programs
Conduct workshops and training related to strategic positioning, brand management, grant
•
writing, fundraising, web site design and grassroots advocacy
Assisted nearly a dozen organizations – including Stark County Habitat for Humanity and
•
Ravenna Friends of the Park – in improving their message development, media and audience
targeting and legislative activities
NORTHEASTERN OHIO UNIVERSITIES COLLEGE OF MEDICINE 8/99 – 7/02
Public Relations Coordinator
Led media relations outreach program, while assisting with all internal and external public
relations and mark eting activities, for Northeast Ohio’s lone public medical college
Created college’s first experts bureau to present NEOUCOM’s outreach mission and faculty
•
expertise to media and community organizations
Directed college’s proactive media relations efforts to gain favorable coverage of faculty research
•
Responsible for coordinating annual academic convocation ceremony, as well as providing
•
support for commencement and numerous community outreach programs
Served as member of committee that created, and initiated, institution’s first integrated marketing
•
campaign
Executed managing editor duties for NEOUCOM Magazine
•
Served as interim department director from September 2000 to March 2001 during director’s
•
absence
CLEVELAND AREA BOARD OF REALTORS 1/99 – 8/99
Public Relations Manager
Executed media and public relations outreach for professional real estate trade organization
Cultivated favorable relations with area and national media contacts
•
Created public relations and marketing communications pieces, including newsletters, brochures,
•
annual reports, display signage and video presentations
Produced stories, columns, layout design and photography for monthly Cleveland Realtor
•
magazine and various membership newsletters
SCOTT RAINONE
AMERICAN SCHOOL HEALTH ASSOCIATION 10/96 – 1/99
Publications Coordinator
Developed and produced print, electronic and web materials for national academic association
based in Northeast Ohio, as well as assisted in planning and on-site logistics for association's
national and state meetings
UNIVERSITY OF AKRON 1/97 – 3/99
Freelance Writer and Editor
Chief writer and editor of College of Business Administration’s quarterly alumni newsletter
LORAIN MORNING JOURNAL 6/95 – 10/96
Bureau Chief
Managed news staff and correspondents in Huron County, Ohio, as well as reported on Huron
County and municipalities, including governmental and legal system and writing periodic
editorials and political endorsements
AKRON BEACON JOURNAL 5/93 – 6/95
Staff Correspondent
Wrote general news stories and human-interest features for newspaper's Stark County, Ohio
edition
ALLIANCE REVIEW 8/90 – 5/93
Staff Writer
Covered the eastern Stark County, Ohio high school and college sports beat
EDUCATION
B.A., Mass Communications, Mount Union College, 1995
M.A., Political Science, Kent State University, expected graduation 2010
CIVIC INVOLVEMENT AND PROFESSIONAL AFFILIATIONS
City Councilman, City of Ravenna (2006 – Present)
Founder and Council Liaison, Ravenna Youth Council
Appointed Member, National League of Cities’ Small Cities Council
Appointed Member, National League of Cities’ Council on Youth, Education and Families
Member, Public Relations Society of America
Member, Cleveland Press Club
Member, Council for Advancement and Support of Education
Member, American Political Science Association
SCOTT RAINONE
PROFESSIONAL REFERENCES
BARB GALBINCEA
Higher Education Editor, Cleveland Plain Dealer
abnn78@r.postjobfree.com
SHANNON MORTLAND
Higher Education and Health Care Reporter, Crain’s Cleveland Business
abnn78@r.postjobfree.com
RON KIRKSEY
Retired Executive Director, Kent State University Communications and Marketing
abnn78@r.postjobfree.com
LISA LAMBERT
Public Relations Writer, University of North Carolina
abnn78@r.postjobfree.com
ROGER DIPAOLO
Editor, Record-Courier Newspaper
abnn78@r.postjobfree.com
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