TERRI ALCAZAR

*** ******** ** • Chelsea, Michigan 48118 • 734-***-**** • abnn2b@r.postjobfree.com

MARKETING EXECUTIVE

eMarketing Strategy / Customer Engagement / Strategic Brand Positioning

Results producing Marketing Professional accomplished in driving revenue growth, product line

expansion and market penetration through customer engagement. Adept at identifying customer

objectives and developing comprehensive outcome based programs in support of business goals and

objectives. Expertise in directing the creation of marketing tools and steering the execution of marketing

programs. Recognized pioneer in eMarketing channels and outreach (featured speaker on Heller Reports

Roundtable). Driving growth in targeted markets through implementation of key projects. Adept at

communicating with internal stakeholders across the organization and vendors, to coordinate overall

marketing efforts.

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Strategic Market Planning New Market Penetration

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Innovative Marketing Communication Market Research & Analysis

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eMarketing Program Strategy New Product Development and Launch

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Award Winning Direct Marketing $1M+ Budget Administration

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Customer Engaging Focus Groups Brand Management

PROFESSIONAL EXPERIENCE

VICE PRESIDENT OF MARKETING, 2008- February 2009

QUANTUM LEARNING TECHNOLOGIES, Ann Arbor, Michigan

Quantum Learning Technologies creators of Ramps To Reading and SkateKidsOnline.

These programs combine science- based literacy and cognitive development techniques with

interactive programs that incorporate virtual worlds, avatars and social networking.

Set up marketing department from ground up. Define and implement corporate identity/image.

Develop corporate branding guidelines, website, and literature. Develop and implement web 2.0

marketing strategies for teacher level marketing and ecommerce.

DIRECTOR OF MARKETING, 2000 – September 2008

GALE – Farmington Hills, Michigan

Gale®, a part of Cengage Learning, is a world leader in e-research and educational publishing

for libraries, schools and businesses.

Define strategy for and develop, execute, and manage comprehensive marketing plan encompassing

integrated marketing initiatives designed to penetrate and grow targeted markets. Communicate with

customers, management, internal departments, and vendors to coordinate overall marketing effort in

accordance with corporate goals. Plan and carry out regional market research and analyses. Play integral

…Continued…

TERRI ALCAZAR Page Two

Professional Experience Continued

role in product development activities. Lead and direct forward-thinking marketing team. Prepare and

manage $1-million marketing budget.

Selected Contributions:

Most successful new product launch in Gale company history.

Pioneered eMarketing for Gale

Multiple TARGET awards Direct Marketing Association of Southeastern MI

Recognized leader in eMarketing- Featured speaker on Heller Reports Round Table

SENIOR ACCOUNT MANAGER, 1999 – 2000

Gale Group, a Thomson Corporation – Farmington Hills, Michigan

DISTRIBUTOR

SELF EMPLOYED –Central California

Selected Contributions:

Successfully opened new territory for circulating nonfiction titles in the Central Coast and Valley

of California. Carrying 65 publishers for the K-12 market.

4 full time representatives working for me.

DIVISION SALES MANAGER, 1982 – 1997

WORLD BOOK EDUCATIONAL PRODUCTS– Chicago, Illinios

Fortune 500 company

Worked within a team environment to carry out a full range of sales and local marketing functions.

Selected Contribution:

Flying Circus Division Manager Award winner with over 345% increase in territory and 70%

sales units from new producers. Flying Circus finalist 3 years consecutive.

Tree of Life (growth from new producers) award winner every year.

5-10 District Managers directly reporting to me with part time representative teams as large as

300.

New product development team for Alphabet Pals preschool enrichment program. Developing

marketing program with in preschools and day cares for consumer sales of this new product.

EDUCATION & CREDENTIALS

Central Michigan University •Mount Pleasant, Michigan, USA

Cambridge Who’s Who in Marketing 2008, 2009

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