Manager Sales
Resume:
*** ***** ******** ***** ****: 801-***-****
Elk Ridge, Utah 84651 Cell: 801-***-****
***********@***.***
Peggy M. Hayes
Experience 4/2008 – 2/2009 Move Networks, Inc. American Fork, UT
Move Networks, Inc. is a leading provider of Internet television services for broadcasters
including ABC, Fox, the CW and ESPN, and enables them to deliver live and on-demand
programming online.
Manager, Marketing & Communications
Direct and implement marketing communications strategies, initiatives, campaigns and
Programs to grow Move Network’s brand from ground zero to #1 in the industry.
Drive the company’s PR plan, with media and analysts, and implement strategic media
campaigns to generate coverage in print, broadcast and online media outlets.
Manage in-house creative team, and direct development and execution of branding, collateral, online
marketing, web presence, seminars and events.
Work closely with Product Management and Operations to drive successful product launches.
Coordinate all ongoing marketing communications initiatives for sales teams.
4/2007 – 3/2008 Sorenson Development, Inc. Salt Lake City, UT
Sorenson Development, Inc. owns and operates the Sorenson family of companies, a multi-billion
dollar group of enterprises including large-scale real estate development, information technology,
communications, genetic research, environmental testing and pharmaceutical products, and
philanthropic endeavors.
Senior Manager, Public Relations
• Consult with senior management to develop public relations, marketing and communications
strategies and programs to strengthen brands, improve market share and generate additional
revenues.
• Develop and conduct high profile national and international media campaigns to publicize
mergers & acquisitions, and launch new companies, products and services.
• Nurture relationships with key reporters at Wall Street Journal, New York Times, USA
Today, Washington Post, San Francisco Chronicle, San Jose Mercury News, Houston
Chronicle, Sunday Times, Reuters, Associated Press, CNET and many more.
• Work collaboratively and effectively to lead and inspire teams to achieve company goals.
2/2006 – 4/2007 Relative Genetics Salt Lake City, UT
Relative Genetics is a direct-to-consumer DNA testing company providing genetic genealogy
testing services throughout the world. The company applies genetic test results to established
genealogical research methods to help others establish relationships and identity through
comprehensive DNA testing, genetic interpretation and genealogical analysis. Relative Genetics
is a business unit of Sorenson Genomics, a high-throughput genomics laboratory based in Salt
Lake City.
Director, Marketing & Sales
• Develop and implement marketing, sales and communications strategies, conduct campaigns
and produce marketing support materials to achieve sales objectives.
• Direct and implement marketing activities including e-commerce, branding, tradeshows,
conferences, promotions, advertising, partnerships, product development, channel
management, public relations.
• Manage and mentor sales and marketing team members, including product managers,
customer support representatives and genetic genealogists.
• Work closely with chief scientific officer, chief operating officer and laboratory management
to direct laboratory activities for Relative Genetics.
• Identify and cultivate strong, successful partner, client and vendor relationships.
131 South Hillside Drive Home: 801-***-****
Elk Ridge, Utah 84651 Cell: 801-***-****
***********@***.***
Peggy M. Hayes - 2
9/2004 – 2/2006 MyFamily.com, Inc. Orem, UT
MyFamily.com, Inc. is a $180 million online network connecting families, present and past,
including MyFamily.com, Ancestry.com, Ancestry.co.uk, Genealogy.com and RootsWeb.com.
Senior Manager, Public Relations
• Develop and implement strategic public relations initiatives, plans, programs and events.
• Create and direct internal and external communications for company of 1,500 employees.
• Serve as a key member of cross-functional planning teams within MyFamily to ensure that
department initiatives are fully integrated and communicated to target audiences.
• Create and conduct comprehensive media relations campaigns targeting national and local
broadcast, radio, television and print media.
• Develop and manage content for myfamilyinc.com (corporate site) and MyFamily Connect
• Support marketing initiatives to strengthen MyFamily.com, Inc.’s brand and inform and
attract potential subscribers to web site products.
• Develop and manage MyFamily members’ testimonials database and merchandise success
stories internally and externally.
2/2004 – 9/2004 Unicity International Orem, UT
Unicity International, Inc. is a nutritional products company with international sales of $130
million.
Global Product Manager
Directed marketing efforts for more than 150 global Health & Wellness products in 15 international
markets.
• Primary marketing responsibility for United States, Canada, Singapore, Malaysia, Japan,
Thailand and Philippines.
• Managed product launches, branding, positioning, marketing collateral and events.
• Facilitated the creation of new products in partnership with Operations, Research &
Development and the Strategic Business Team.
• Developed and implemented strategic marketing plans to launch new products.
7/2003 2/2004 Ultradent Products, Inc. South Jordan, UT
Ultradent Products, Inc. is an $80 million manufacturer of dental products.
Market Segment Manager, Equipment & Devices
Responsible for all domestic and international product, placement, pricing and promotion for
Ultradent’s Equipment, Devices, Tissue Management and Sealant product families.
1996–2002 SBR, Inc. Parkersburg, WV
SBR, Inc. is a privately held, $350 million, building products holding company. Its national
subsidiaries are vinyl window manufacturer Simonton Windows, urethane moulding
manufacturer Style Solutions, acrylic block manufacturer Hy-Lite Building Products, and
franchise store and mail order woodworking tools retailer Woodcraft Supply Corp.
Director, Communications, Simonton Windows
Developed and implemented communications, advertising and marketing strategies with $3 million
budget for rapidly growing manufacturer with distribution in multiple channels,
including wholesale distributors, specialty retailers, lumberyards and private label. Strategies
contributed to annual sales increases from 11–22 % annually.
Built an effective marketing communications team responsible for trade and consumer advertising,
cooperative advertising, electronic media, public relations, literature and
inventory fulfillment, sales promotions and merchandising.
131 South Hillside Drive Home: 801-***-****
Elk Ridge, Utah 84651 Cell: 801-***-****
***********@***.***
Peggy M. Hayes - 3
Managed staff of seven within the Marketing department.
Directed in-house advertising agency and managed outside vendor relationships.
Director, Communications, SBR, Inc.
Provided wide variety of marketing, communications and public relations consultancy
services for SBR and its four subsidiaries.
1991–1996 Fahlgren Parkersburg, WV
1982–1991 Fahlgren Tampa, FL
Fahlgren is a $300 million integrated marketing communications agency headquartered in
Parkersburg with 8 regional offices throughout the country serving McDonald’s and clients in
travel & tourism, finance, manufacturing, hospitality, healthcare, professional sports and business
to business.
Director, Public Relations
Directed and implemented public relations, advertising and marketing strategies and budgets for
more than 50 national clients, including McDonald’s, Owens Corning, Simonton Windows,
The Greenbrier, Florida Travel & Tourism, West Virginia Travel & Tourism, Tampa Bay
Buccaneers and the Tampa Bay Rowdies.
Managed account representatives and administrative personnel.
Developed and presented new business presentations and trained personnel.
Education 1979–1983 University of South Florida Tampa, FL
B.A., Mass Communications, Public Relations Emphasis, Honors Graduate
Accredited in Public Relations by the Public Relations Society of America
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