Sales Project Manager

BRUCE ANDREW CURTIS

**** ****** ****

Santa Rosa, CA 95409

707-***-**** / abnmsm@r.postjobfree.com

EMPLOYMENT

Marketing Director, DriWater, Inc., Santa Rosa, CA – July, 2008 to present

• Create business strategy and sales and marketing plan; develop and monitor milestones and activities.

Initiate sales and marketing strategies designed to increase brand recognition in both key and new

markets.

• Responsible for promoting new product rollout to both the commercial and retail sectors and creating all

associated print and Web marketing promotions. Manage new product and business development.

Conduct industry review and analysis.

• Organize and promote the Company at industry conferences, trade shows and client development events.

Plan, attend and organize trade shows from start to finish, including determining which trade shows to

attend; researching vendors; developing communication materials; trade show booth set up and

execution; and trade show attendance.

• Develop press releases and media kits designed to help drive the business. Prepare investor updates.

• Institute corporate sales and marketing efforts, including print advertising, Web and e-mail marketing

campaigns, product spec sheets, promotional materials and sell sheets.

• Responsible for Company website design and maintenance, including new Web pages and copy.

Compile data and adjust marketing strategy as necessary for optimal growth. Conduct backend

maintenance, including meta titles, descriptions, keywords and tags.

• Manage sales and marketing budget.

• Implemented distributor and dealer programs to the Business-to-Business sector and marketing

promotions to the Business-to-Consumer sector, resulting in increased Company brand awareness and

sales. Introduced drop ship programs.

• Create and implement online search engine optimization strategies and retail marketing campaigns in

order to increase World Wide Web exposure and sales, including PPC Adwords and Company brand

awareness.

• Foster relationships with distributors such as Rain Bird Corporation.

• Call on existing and new customers to close new sales deals.

Marketing Director, Toellner Systems, Inc., Wisconsin Rapids, WI - June, 2007 to July, 2008

• Developed and implemented strategic sales and marketing plan for greater target market penetration.

Increased sales by over 300 percent by creating and executing innovative print, Web and e-mail

marketing campaigns. Analyzed, tracked and assessed the performance of such campaigns and made

marketing decisions accordingly. Increased e-mail campaign frequency by more than 200 percent.

• Managed website, including developing content and tracking data. Employed search engine optimization

and marketing strategies to maximize World Wide Web exposure and sales. Increased organic keywords

placement on all major search engines and directories from non-ranking to number 1. Implemented Web

analytics programs, Adword and pay per click marketing campaigns on Google, Yahoo and MSN.

Redesigned and regularly updated the Company website to allow for greater spider and robot crawling by

search engines. Enhanced the website for greater navigational ease of use and incorporated user-friendly

tools and new features such as a cost-return calculator. Increased Website hits by over 400 percent.

• Drafted press releases and public relations communications, resulting in increased product awareness and

sales. Prepared Company press kits.

• Researched and selected trade shows to attend. Prepared trade show promotional pieces, set up trade

show booth and represented the Company at such trade shows. Followed-up on customer leads generated

by trade show attendance and prepared price quotes.

• Conducted research to identify optimal target markets for business expansion. Increased market outside

of America to include Canada, Mexico, Brazil and Australia.

• Managed sales staff and budget.

Marketing and Project Manager, Communication Logistics, Inc., Plover, WI - June, 2003 to June, 2007

• Oversaw and managed multi-million dollar national and international accounts, including wine of the

month clubs, Mars Cheese and Pets United. Supervised and directed employees, clients and vendors to

ensure the timely, innovative and error-free implementation of clients’ print and Web marketing projects.

• Marketed and promoted Communication Logistics’ services and products by creating and managing

advertising campaigns and marketing materials for both the Company and its clients, including flyers,

brochures, catalogs, press releases and website design and maintenance.

• Developed and implemented sales and marketing strategies to ensure that the services and products

offered by Communication Logistics met client needs and maximized both Company and client profits.

• Promoted sales growth and built positive client relations by organizing and representing the Company at

trade shows and conducted in-person meetings with clients to ensure continued client satisfaction and

Company loyalty.

• Continuously devised and implemented ways to improve the handling of clients’ marketing and

communications projects from start to finish.

Project Director, Field Dynamics, Marketing Research Company, Los Angeles, CA - 1997 to 1999

• Facilitated marketing research of new products, including focus-group and advertising concept/awareness

studies; one-on-one interviewing; demographics; data collection; analysis of results; and formulation of

recommendations.

• Promoted positive client relations and assisted the Company in more than doubling its client base.

• Developed interpersonal relations; oversaw day-to-day operations and managed

personnel.

Professional Musician and Music Instructor, Bermuda, Wisconsin and California - 1991 to present

• Teach music theory and music lessons to all levels of students.

Department Manager, The Marketplace, Bermuda - 1990 to 1995

• Supervised and managed employees.

• Ensured customer satisfaction; resolved any customer complaints or inquiries.

• Reduced costs and increased sales in department by more than 33%.

• Formulated, communicated and implemented department and Company goals.

• Forecast department budgets.

• Youngest manager ever appointed.

EDUCATION

Bachelor of Arts - University of Wisconsin, Stevens Point, 2003

Communication major with a Public Relations and Advertising emphasis

Business Administration minor

3.77 Cumulative G.P.A., Magna Cum Laude

Musicians Institute, Los Angeles, 1995-1996

PROFESSIONAL MEMBERSHIPS, ACTIVITIES AND AWARDS

• Who’s Who in Communication

• South Wood County Humane Society Board of Directors

• Dean’s List/Dean’s Distinguished Achievement Award; High/Highest Honors every year

• Phi Kappa Phi and Phi Eta Sigma National Honor Societies

• Lambda Pi Eta National Communication Honor Society

• Dick Tosser Memorial Scholarship recipient

• Recipient of Most Improved Student Award at Musicians Institute

• Royal Schools of Music Certification – London

COMPUTER SKILLS

Word; Excel; Quark; Power Point; Outlook/Lotus Notes; Publisher; RealTimeProof; FrontPage; Photoshop;

Dreamweaver CS3; Goldmine; ACT and DBA

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