Sales Marketing
Resume:
Matthew J. Mingrone
Bethel Park, PA
***************@*****.***
CAREER SUMMARY:
** ***** ********** ** *********, 18 of which were in gaming and over 6 years
in Native American Casino/Resort operations.
Budget experience in managing up to $9 million per year.
Proven leader with experience in supervising up to 15 direct reports.
Excellent communication, writing and public speaking skills.
Computer literate including Microsoft office.
Professional Experience:
Tri-State Racetrack and Gaming Center September 2008-June 2009
Marketing Director
Areas of responsibility include Advertising, Group Sales, Casino Marketing, Player
Development, Special Events, Direct Marketing, Player’s Club, Promotions and
Entertainment.
Launched successful introduction of Blackjack, Craps, Roulette
Redesigned and implemented new Direct Marketing campaign
Redeveloped entire Casino Marketing/ Player Development Department
March 2007 – August 2008
Odawa Casino Resort, Petoskey MI
Marketing Director
Areas of responsibility include Advertising, Casino Marketing, Player Development,
Special Events, Group Sales, Direct Marketing, Player’s Club, Promotions and
Entertainment.
Created new branding and image campaign for resort.
Created promotion that generated current coin in record.
Increased new player sign ups by 15%
Increased Group Tour Sales profitability.
Created and implemented new player development program that increased
carded coin in.
Created and implement profitable slot tournaments.
Developed partnerships with high end area attractions to increase higher rated
players.
Designed, Supervised and implemented all Marketing, and Sales for Casino
Resort including 1,500 slots, 30 tables games, 1,000 seat events center, three
restaurants and 137 room hotel.
Managed team of 15
March 2004 – March 2007
Chinook Winds Casino Resort, Lincoln City, OR
Marketing Director
Areas of responsibility included Advertising, Promotions, Special Events, Entertainment,
Direct Marketing, Player’s Club, Public Relations, and Group Sales.
Created and implemented Direct Marketing campaign that increased hotel
occupancy and carded coin in.
Designed promotions that increased new club sign ups and
reduced point liability.
Designed, implemented and supervised all marketing and sales for entire resort
which included 18 hole golf course, fitness center, 35,000 sq ft convention
center, 1,250 slots, 24 table games, bingo, poker, 5 restaurants and 227 room
ocean front hotel.
Managed of team of 17.
August 2002 – March 2004
The Barnett Group, Lake Tahoe, NV
Marketing Division Director
Designed and implemented revenue producing Strategic planning for clients.
Created and implemented all client media plans.
Created and implemented Public Relations and Publicity Plans
Overall Marketing consulting including Marketing plans, Advertising Plans,
Player’s Club Marketing and Direct Marketing.
November 2001 – August 2002
The Silver Club Hotel Casino, Sparks, NV
Marketing Director
Areas of responsibility included Direct Mail, VIP Servi ces, Group Sales, Special Events,
Slot Club Marketing, Advertising and Public Relations.
Increased casino revenue through several new promotions and Player
Development events.
Increased Food and Beverage revenue through new Sales promotions and Direct
Marketing
Develop and Implement all Marketing and Sales for 200 room hotel, four
restaurants 800 slot machines and 16 table games.
Managed staff of 5
April 2000 – November 2001
Bay Mills Casino Resort, Brimley, MI
Marketing Director
Areas of responsibility included Advertising, Direct Marketing, Special Events,
Public Relations, Group Sales, Slot Club Marketing and Promotions.
Developed property’s first Marketing Plan.
Created Direct Marketing campaigns that increased VIP visits and carded coin in.
Increased Brand Awareness and Market share in Canada through Direct
Marketing, Promotions and Advertising.
Developed and implemented all markets and sales f or two casinos, 3
restaurants, 144 room hotel, and 18 hole Championship golf course.
Supervised staff of 12
June 1997 – April 2000
Viejas Casino and Turf Club
Casino Marketing Manager
Created property’s first ever slot club and Casino Host program.
Increased VIP coin in and visits through Player Development events and
Promotions.
Develop and implemented all floor p romotions and local bus program for 1,100
slots, 75 table games, 1,200 seat bingo hall, and off track betting parlor.
Created and implemented 1st VIP services and casino host programs.
Created and implemented player’s club.
Created database and targeted direct marketing program.
Created and implemented strategic plan
Fitzgeralds Casino Hotel, Las Vegas, NV February 1996- June 1997
Marketing Director
Areas of responsibility included Promotions, Advertising, Entertainment, Direct Mail and
Public Relations.
Developed and implemented all marketing, advertising, publicit y, and promotions
for 650 room hotel, three restaurants, 40 table games, and 1,000 slots.
Reno Hilton, Reno, NV April 1994- February 1996
Casino Marketing Manager
Created and implemented Casino Ho st program, VIP Services, player
Development, Promotions, Direct Mail and Gaming tournaments for 1,000 slot
machines, and 36 tables games in the 2,000 room casino resort.
Designed and Coordinated all off property player events.
Supervised Salaried and Commissioned Casino Representative program.
Supervised 10 casino Hosts and 5 VIP services Reps
February 1991 – April 1994
Horizon Casino Resort, Lake Tahoe, NV
Entertainment and Special Events Manager
Booked all entertainment for 75 seat lounge, 225 seat cabaret and 1,000 seat
theater. Negotiated all contracts.
Coordinated all special events including annual rib cook -off, Regional chili cook-
off, classic car and cycle show, October fest and Italian fest.
Publicity and Promotions Manager
Created and implemented all press releases, media relations and publicity
events.
Created and implemented all casino promotions
Overall spokesperson for resort.
Created all advertising copy and scripts.
Editor of guest and employee newsletters
EDUCATION
1985-1989 Kent State University, Kent OH
Bachelor of Business Administration Class of 1989
Emphasis in Marketing
Concert Publicity Manager – Campus Programming Board 1988 -89
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