Gordon Roberts

Executive/Senior Creative Director

Creative Consultant

Writer

Brand Communications & Events

Communication Strategy & Design

Event Marketing

Product Launches

Meetings

“Over many years of a business life, many people cross your path and

once in a while an individual of exceptional capability, character and

expertise is counted among that group. Occasionally that person is one

who came to you from a supplier relationship and who partnered with you

to bring to life important ideas for communication to a group of crucial

stakeholders or consumers. In my personal case that individual is

Gordon Roberts”

Gerd Klauss, former President and CEO

Volkswagen and Audi

North America

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Gordon Roberts: Resume of Qualifications

Twenty years proven success as Executive/Senior Creative Director in Brand, Corporate and Marketing

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Communications for a wide range of industries in United States, Europe and South America to diverse audiences:

Senior Executives, Sales & Marketing, Franchisees, Retailers, Investors, Media and Consumers

Skill set in affecting positive behavioral change in audiences by designing strategic brand communications and

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events that appeal to both “heart and mind” through a thorough understanding of the audience and the

identification of audience inhibitors and enablers to the acceptance of the message(s)

Ability to work closely and collaborate with Senior Corporate Executives from Chairman/CEO to Vice President to

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Heads of Departments

Fast, lively and flexible thinker; able to assimilate, understand and quickly define the root of client needs,

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challenges and issues: “BIG IDEA” person. Sense of Humor.

Ability to design, and supervise the execution of, strategic multi-audience communication plans

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Ability to build and lead creative and production teams. Believer that the creative process is a process of

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surrender, not control

Creative Writer

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Gordon Roberts: Curriculum Vitae

• Senior Creative Director ADM Productions, Inc. – New York

• Senior Creative Director PGI – Detroit

• Senior Creative Director Campos Creative Works - Santa Monica & Detroit

• GM & Director Creative Services Velocity Communications – Detroit

• Director Creative Services Jack Morton Worldwide – New York Office (after acquisition of Caribiner International by IPG)

• Director Creative Services Caribiner International – New York Office

• Director Creative Services Caribiner International – Detroit Office

• Executive Creative Director Caribiner International – New York Office

• Executive Producer Caribiner International – New York Office

• Producer Caribiner International – London, UK

• Producer/Director South African Broadcasting Company – Johannesburg, South Africa

• Freelance Stage Manager Broadcast Television UK – various companies

Theatre Stage Manager, Leeds, Manchester, London UK

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{inc West End Premiere of “Catch My Soul” (rock opera based on Othello) and revivals of Brendan Behan’s, “The Hostage” and Lionel

Bart’s “Fings Ain't Wot They Used t'Be:”…both directed by Joan Littlewood}

Student - London Academy of Music & Dramatic Art

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Gordon Roberts: Automotive

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Gordon Roberts: Automotive

Gordon has worked extensively in Europe, South Africa, South America and United States and has over two decades of

experience in Automotive Dealer Communications, Dealer Events, Product Launches and Event Marketing, with many

automotive brands both as Senior Creative Director and Executive Creative Director.

In his native country of the United Kingdom, he produced dealer and consumer marketing events for Rolls Royce, Bentley,

product launches for Austin Rover, MG, Ford of Europe and Volvo UK. After moving operations to the United States in

1984, Gordon was creatively responsible for the Mercedes Benz of North America dealer launches of the Mercedes’ “C”

class, “SL” and “S” class between 1985 and 1991.

Beginning with the launch of the Lincoln Mark VIII in 1992, Gordon spent six years working with Lincoln Mercury creatively

directing all their dealer meetings, launch specific Ride and Drives and press events.

Concurrently, between 1989 and 1998, while working with Lincoln Mercury, Gordon was Executive Creative Director for

Ford Division of North America’s Dealer Product Introduction Meetings, Winter Dealer meetings and various press events.

In this same time frame for Ford Motor Company, his credits include Executive Creative direction for the Ford 2000

restructuring initiative communication program, (including the Orlando Launch for 1800 global senior Ford Executives &

communicating audience specific messages to FMC’s entire 480K employees world wide), the worldwide introduction of

Brand Strategy to senior FMC marketing executives, introduction of Ka for Ford Brazil and press events for FMC CEO &

President plus dealer meetings for Jaguar of North America.

Gordon has also designed and created National grass roots, organic event marketing programs for Ford Performance

Parts, a division of Ford Racing. Mobile tours include a multi-audience/message specific national tour for Blue Diamond

Parts/Ford Powerstroke Diesel.

For Audi of America, he was responsible for the dealer launches of the TT Roadster and TT Coupe and associated

consumer launch events and for Volkswagen of America, the Dealer Launches for 2006 Jetta, New Beetle, GTI and Passat

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Gordon Roberts: Non –Automotive (partial list)

IBM Europe Golden Circle (2)

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IBM Europe 100% Clubs (6)/IBM Europe Board Meeting (2)

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IBM Launch of 0S/2 operating system

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IBM Comdex (2)

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IBM Corporate Technical Recognition Event (7)

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Sheraton Hotels 75th Anniversary

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Holiday Inn (Bass) Annual Meetings (2)

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Avon

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Pfizer

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Burroughs Welcome (now Glaxo Smith Kline) Sales meetings and product launches (5)

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Novartis

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P+G UK Pampers Launch

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Xerox UK

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Dell Senior Management Meeting(s)

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Energy Council of Great Britain

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Cap Gemini/Ernest & Young Merger

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Miller Brewing Company Distributors Meeting (3)

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Diageo ! Guinness USA

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Coca-Cola Spain

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NBC Affiliates Meeting

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CBS Affiliates Meeting

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Intel - NY Exhibit

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Dunkin’ Brands – Worldwide Convention

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Dunkin’ Donuts – Coffee Convention

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T.G.I. Fridays- World Convention

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Alcon

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Abbott Labs

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Canon USA

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Exxon Mobil

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Brand Identity + Strategic Communications

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(Inc name creation for company and Product)

for Alternate Fuel Technology Company

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Gordon Roberts: Entertainment Industry (selected list)

Biafra Hunger Relief Concert - Royal Albert Hall, London:

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Arabella Churchill & Mama Cass Elliot Co-Producers

First Televising of Live Rock Concert in South Africa – Coliseum Theatre, Johannesburg

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Tower of London IRA Bomb Victims Benefit – Theatre Royal, Drury Lane, London

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Douggie Squires Co-Producer

(Over 130 UK + US stars)

3 Julie Andrews Television Specials, 3 Gene Kelly Specials plus… Ann Margret, Tina Turner, Osmonds, Peter Ustinov,

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Peggy Lee TV Specials

Dwight Hemion - Producer

Gary Smith – Director

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Dear Reader, If the previous nine pages have not reduced you to exhaustion,

Pour a nice cup of tea and – hopefully - enjoy this…

Writing sample….

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Rabbit – A Jump Ahead

Open on high, over head time lapse shot of 6th, Austin, Texas at the height of the night’s music loving, bar hopping

crowds, through to pre-dawn. Loud rock music gives way to just the sound of street cleaners on the empty street…Traffic

signals changing colors at now vehicle-less intersections…green…amber…red, reflected in the wet pavement

Dawn sky behind the State Capital building…now at Dean Keeton Street: Dawn progresses in the open pedestrian space

across the street from the Student Services Building…a VW Rabbit drives into frame and parks in the center of the open

space. Two men dressed in VW blue coveralls exit the car. The electronic sound of the Rabbit locking abruptly cuts

through the early notes of the dawn chorus…one man gives a quick, almost loving, casual polish of the VW logo on the

grill. Both now begin to walk away, giving one final, over the shoulder, seemingly parental glance at the Rabbit. The

Rabbit is now alone…but not for long.

Through the lens of two hidden cameras and concealed m icrophones we capture the reactions of the students as they

discover the Rabbit on their way to and from classes. Their unguarded, admiring, honest and sometimes amusing verbal

comments in reaction to the Rabbit are edited over a series of day long wide shots of students walking around the

vehicle, peering in the windows, some stepping back to gain a wider view of the Rabbit in their midst…fingers pointing to

some detail that has caught their interest.

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Late evening: A few students unfortunate to have late classes, despite the gathering gloom, try to peer into the car. The

two VW coverall dressed men from the morning reappear to claim back the vehicle. VW Man to two last remaining

students hovering by;

“Want a quick spin?”

The students nod eagerly.

“Okay. You drive. I’ll choose the music”

Keys are tossed to the girl. Cut to her expectant face as she turns on the ignition. VW man’s finger hits a radio button. In

mid song, the unmistakable sound of Van Halen’s, “Jump” blasts from the speakers.

Oh cant you see what I mean ?

Might as well jump. jump !

Go ahead, jump.

Might as well jump. jump !

Go ahead, jump.

(guitar solo)

(keyboard solo)

Might as well jump. jump !

Go ahead, jump.

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Get it and jump. jump !

Go ahead, jump

To the strains of, “Jump”, Cut to overhead night shot of 6th Street, Austin. Heavy traffic…sidewalks crowded with people,

The VW Rabbit cruises down the street. As the song reaches its raucous final line, the male student winds down his

window…puts his arm out of the window and punches the air.

…and Jump!

FREEZE FRAME

Rabbit…always a jump ahead

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Gordon Roberts

Contact Information

Address:

1712 Hamilton Drive

Bloomfield Hills

Michigan 48302

+1-248-***-**** (mobile)

abnmph@r.postjobfree.com

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