Robert L. Turchetta

*** ********* *****

Boiling Springs, SC 29316

864-***-**** abnmp0@r.postjobfree.com

PROFILE: Professional with demonstrated leadership and initiative combined with extensive sales and

marketing experience. Established a consistent track record of impressive sales and financial results

during a diverse 19-year career. Results achieved through developing successful strategic vision and

planning, building strong teams, firm decision making, and possessing effective closing skills.

EXPERIENCE: Meadowbrook Properties, 4/05 – Present

Managing Director, Greenville, SC

Realized real estate sales opportunities by buying hundreds of median priced residential properties

and selling them with a financial success plan in place to assist buyers

• Successfully negotiated with lenders to stop pending foreclosures on a revolving portfolio of 40

different customers representing 50 properties

• Built and motivated a team to acquire, refurbish, and sell houses within 70 days of acquisition

• Maintained company profitability during market down turn by reducing inventory levels 30%

and increasing buying requirements from 25% to 45% off of appraised values

• Placed in top 4% of all Realtors in Spartanburg County in 2008

Michelin North America, 6/00 – 3/05

North America Marketing Manager, Greenville, SC 4/03 – 4/05

Directed marketing elements of the Agricultural product line for Canada, Mexico and the United

States

• Established business unit profitability for the first time in North American history by reducing

SKU offerings, lowering inventory by 46%, raising perceived value and market pricing 9.5%

• Established fact-based selling culture proving lower cost of ownership up to 70% thereby

justifying retail price premium of 20%

• Realized over $2,000,000 in unmet market opportunities and increased profitability through new

product development, pricing, promotion, and fact-based sales plans

• Teamed with sales force to develop large customer opportunities by: co-creating customized

sales plans based on ROI, attending key sales calls, and speaking at regional meetings

North America Sales Manager, Category Management, Greenville, SC 6/00 – 4/03

Led and managed a team of Category Managers with the goal of transitioning the company to an

ROI culture by creating business tools, processes, and implementing E-Commerce and internet based

programs to support sales initiatives

• Increased Truck tire sales at Wal-Mart over $2,300,000 by repositioning mid tier product

offering

• Led E-Commerce initiatives for sales force including developing new electronic based programs

and negotiating contracts with vendors

• Created a customer business planning template that is used throughout the company to review

current business with customers, identify opportunities for next year supported with action plans, and track key

profitability measures for the customer and Michelin

• Redesigned sales force product assortment analyzer to align each product with a market segment

to optimize assortment and aid sell-in strategies

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Robert L. Turchetta

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Bristol-Myers Squibb Company, 12/89 – 6/00

Category Development Manager, Tampa, Florida 10/97 – 6/00

Set and attained yearly account objectives, developed and presented: category management

presentations, merchandising proposals, and promotional strategy at Food Lion, Bi-Lo, and Publix

• Sold in new adult nutritional planogram generating over $200,000 annually in incremental sales

• Earned 1998 Presidents award for expanding haircolor category space at a key retailer

• Earned 1997 Presidents award for generating outstanding new distribution gains

• Positioned company as category “validating expert” in analgesics, adult nutritional and hair care

categories creating significant category influence while avoiding the costly time investment

a formal category partner role would incur

Category Management Analyst, Tampa, Florida 3/96 – 10/97

• Provided analytical support for Food Lion, Bi-Lo, Harris Teeter, Albertsons Florida, and Winn

Dixie Division offices for 15 HBA categories

• Earned 1996 Presidents award for maintaining highest Herbal Essence shares across all accounts

• Gained $2,000,000 in incremental revenue and a 61% pediatric nutritional category shelf share as

Food Lion category captain

• Developed planogram proposal format that combined data with the consumer decision tree

resulting in consistent buyer acceptance. Format was implemented company wide

Business Development Manager, Clairol Division, Tampa, Florida 3/92 – 2/96

• Led district in sales growth versus previous year in 1992 and 1993

• Supervised regional broker and managed 6 person merchandiser team to accomplish

merchandising and promotional selling objectives at local and national accounts

Territory Manager, Clairol Division, West Palm Beach, Florida 12/89 – 2/92

• Placed 1st out of 40 in divisional sales contest by increasing sales 52% compared to a division

increase of 4%

• Led district in sales growth versus previous year in 1991

Adcom Corporation, 7/88 – 10/89

Account Representative, Tampa, Florida

Responsible for pioneering new sales territory selling facsimile equipment. Attained monthly sales

quota by generating referrals.

• Won company sales contest by making over 1,000 cold calls in a single month.

EDUCATION: University of South Florida, Tampa, Florida 4/88

B.S. Marketing – GPA: 3.4; Vice President – American Marketing Association

Relevant Professional Training:

Dale Carnegie Leadership and Public Speaking Course

Leadership through People Skills, Consultative Selling,

The Versatile Salesperson, Presentation Advantage,

Team Dynamics, Franklin Time Management

DCI Customer Relationship Management (CRM)

Quality Broker Management

Category Management Training: Elevation Management,

Delta & Associates, The Partnering Group, Rogers-American University,

Management Ventures: Market Planning and Retailer Economics

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