Sales Marketing

Erin E. Roach **** C Haven Meadow Court • Murray, KY 42071

724-***-**** • ***************@*****.***

EXPERIENCE:

Marketing Communications Consultant 2005-present, Pittsburgh, PA

•Providing marketing communications and public relations consulting and services, including planning and strategy,

media relations, publications, brand and identity management, development communications and special projects

Marketing Coordinator, DAI Management Consultants, Inc., Bridgeville, PA, 6/08-10/08

•Worked with President to define, develop, manage, and deliver marketing plans, programs and key initiatives

•Provided a S.W.O.T. analysis, analyzing the firm’s strengths, weaknesses, opportunities and threats, focusing on

past marketing strategies

•Data analysis and mining; researched demographics and defined target clients, focusing on business to business

marketing

•Developed client mailing list and oversaw the mailing process

•Timely management and population of CRM systems in support of sales activity

•Produced performance results and progress of sales and marketing activities

•Maintained control of all marketing output: proposals, qualification materials, direct mailings, newsletters, public

relations, presentations and sales meetings

Marketing Director, Maverick Dental Laboratories, LLC, Monroeville, PA, 1/07-2/08

•Assumed overall leadership and responsibility for the development, execution and over sight of the marketing and

customer strategies

•Identified target customers using demographic information, as well as other components to maximize response and

revenue for a three phase direct mail campaign focusing on three different markets

•Produced the marketing materials, oversaw the production process, as well as the transition to the printer

•Provided performance results from CRM campaigns, analyzing the results and making necessary adjustments in

collaboration with President and sales representatives

•The CRM campaign generated over $1 million in new business

•Oversaw the timely development, implementation maintenance and quality control of all marketing output: direct

mailings, public relations, brochures, project pages, seminars, web site, trade shows and promotional activities

•Maverick ranked #10 of the Pittsburgh Business Times “2007 Pittsburgh 100” and ranked #15 of the “50 Best Places

to Work”

Assistant Manager, Aeropostale, Tarentum, PA, 8/05-1/07

•Managed and executed strategic plans for a $1.2 million store; achieving a 20% increase

•Human Resources Coordinator: recruited, interviewed and trained new associates

•Completed graduate degree in two years while working full-time

Public Relations Facilitator, Kiski Area School District, Vandergrift, PA 10/03-7/05

•Created public relations program to market the District programs and promote public support

•Advised administrators and staff on communication issues

•Managed media relations, coordinated public information systems, produced district newsletters/brochures and grant

proposals

Legislative Assistant, Office of Representative Dave Reed, Indiana, PA 7/02-3/03

•Served as a liaison between Representative Reed and constituents

•Established town meetings, which provided impact and insight into current issues and concerns

•Managed constituent requests and prepared follow-up responses

•Experienced in campaign management, including successful fundraising events

EDUCATION:

Point Park University: M.A. Journalism and Mass Communication (2006)

Zocklein & Associates: Completed an advanced 16-hour grant writing course, “Grant Writing & Resource

Development” (2003)

Waynesburg College: B.A. Communication: dual emphasis in Professional Writing and Electronic Media

Minors: English, Graphic Design and History (2002)

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