STEVE FULMER A Business Professional Who Is…
**** ********* ***** ***** ** others as a critical thinker and problem solver.
Hoover, Al 35244 Proactive not reactive, always thinking ahead.
Home: 205-***-**** Cell: 205-***-**** Dedicated to his career, always trying to make an IMPACT!
abnmjn@r.postjobfree.com Actively involved in his church and community.
MARKETING/ANALYTICS/PROJECT MANAGER- TERRITORY AND ACCOUNT EXECUTIVE
Experienced, driven and honest professional with over 15 years of business success in marketing, management,
information technology, analytics, project management and territory management.
Professional Strengths:
Sales and Marketing Project Management Territory Management
Event and Advertising Planner Expert in MS Office Strategic Planner
Proven Negotiating Skills Classroom Instructor Data/Fact Driven
AC Nielsen Market Research Data Warehouse Design POS Expert
CAREER DEVELOPMENT
BRUNO'S SUPERMARKETS, LLC 9/1/2000 to 5/29/09
(Southeastern Grocery Store chain with, at one point, over 250 stores, 15,000 plus employees and over $5 billion in annual sales.)
In 9 years with Bruno's, I held the following positions: Category Manager, Project Manager, Marketing and Analytics Manager
CATEGORY MANAGER 4/1/2008 TO 5/29/2009
Responsible for sales, profit and category growth for candy, pet, general merchandise and seasonal items.
Negotiated with vendors in promotional execution and trade-fund management.
Oversaw category resets, space-management changes and merchandising plans.
Made all business decisions for all items in these categories, including item deletion, new item acceptance,
private label and item promotion.
PROJECT MANAGER-BUSINESS IT SOLUTIONS/PRICING IMPLEMENTATION 9/1/2007 TO 3/31/2008
Led a team of analysts in a 9-month implementation of Softechnics Pricing System, responsible for all data
validation, certification and system testing.
Lead Business Analyst charged with coordinating user requirements, UAT, stress testing,
project review with critical checkpoints and risk assessment, and finally, project completion within
deadline for all merchandising applications.
Designed and developed all business processes and databases used by merchandising for ad submission,
category review, sales forecasts, buying and sales review.
Served as liaison between business and IT in construction and implementation of vendor-billing system,
data warehouse and merchandise planning tools.
Owner and instructor of all merchandising tools, creating user manuals and performing class instruction.
MARKETING AND ANALYTICS MANAGER 8/17/2000 TO 8/31/2007
Business lead for all ad planning, ad analysis and forecasts as well as the liaison between business
and advertising.
Managed a team of analysts responsible for all category review, project ROI, sales review and forecast,
profit and trend reporting and market analysis. Managed AC Nielsen in-house analysts.
Spearheaded construction of Access database designed for vendor billings in accordance with Sarbanes-
Oxley(SOX) and General Accounting Principals(GAP) resulting in $32 million in vendor billings.
Charged with implementation of (POS) data warehouse in Microstrategy and Cognos environments.
Managed IT staff in building, design and report requirements. Built training manuals and conducted
classroom training courses.
Business representative for the annual Bruno's Memorial Classic charged with assisting in advertising sales,
product sign placement as well as creating and meeting financial budgets for advertising.
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Co-Chair of the annual Senior Bowl held each year in Mobile. Created all financial and advertising sales
plans, purchased and negotiated all corporate gifts within budget, planned all vendor sponsorship and demo
programs at the Player meet and greet event and served as Bruno's representative at the game. Worked
closely with Senior Bowl management in advertisement placement, contract review and meeting all other
deliverables.
EFFICIENT MARKET SERVICES 2/24/1999 TO 8/1/2000
( A National Marketing firm specializing in retail data analysis.)
ACCOUNT EXECUTIVE
Negotiated renewal of yearly data services contract with Bruno's Supermarkets.
Sold incremental data services consisting of new item maintenance and seasonal planning
tools resulting in an additional $100,000 in annual revenue.
Worked closely with national manufacturers and brokers in identifying sales opportunities in the Bruno's
grocery chain.
Analyzed and presented all company and category sales results to middle and senior management.
Responsible for installation and training of all EMS data products and services.
CREOLE'S SPECIALTY FOODS 5/9/1996 TO 12/31/1999
(Southeastern manufacturer of specialty frozen and perishable food products.)
MANAGER OF SALES AND MARKETING
Sold and presented line of products to grocery chains, independents and restaurants.
Serviced and merchandised product line in all retail venues, led in store demonstrations and managed
promotional funds.
Oversaw prompt delivery of product as well as product rotation and space management maintenance.
Reported weekly sales and profits and identified new opportunities and sales trends.
Created all promotional material for store display, designed print media advertisements and wrote all
radio ads and press releases.
EDUCATION
Bachelor of Science in Communications University of Montevallo
TECHNICAL SKILLS/SPECIALIZED TRAINING
Microsoft Excel Visual Basic SQL
Microsoft Access Microsoft PowerPoint Microsoft Word
Microstategy Adobe Professional Cognos
ACTIVITIES
Board of Directors: Vice President, Shades Mountain Community Park
Board of Directors: Fundraising Chair, Shades Mountain Community Park
Board of Directors: Treasurer, Birmingham Metro Baseball Association
Member and Sunday School Teacher at Riverchase United Methodist Church
Cub Scout Den Leader
Visit my profile on LinkedIn at: www.linkedin.com/in/stevefulmer
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