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Sales Representative Account Executive

Location:
Columbia, SC, 29206
Posted:
March 09, 2010

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Resume:

Sara DiGiusto Sewell

**** ********** *****

Columbia, SC 29206

803-***-****

803-***-****

abnmfa@r.postjobfree.com

Columbia, SC

Experience The Adams Group

March 2008 – February 2009

Director of Business Development

26-year old Strategic Healthcare Marketing Firm

Developed and maintained relationships with over 100 regional hospitals, healthcare institutions and

medical equipment manufacturers

Coordinated Social Media efforts for The Adams Group

Attended regional healthcare marketing conferences

Oversaw production of The Adams Group promotional materials

Maintained Access database

Columbia, SC

The State Newspaper

November 2004-February 2008

National Account Executive (2004-2005); Major Account Executive (2005-2006); On-Line Retail Account

Executive (2006-2008)

The State newspaper is South Carolina’s largest newspaper

Brought in New National Accounts in 2005

Named The State newspaper’s Rising Star in 2005

Named Top Performer in April 2005 and September 2005

Managed Major Accounts (including telecomm, grocery, hospitals and insurance) in 2006

Named October On-Line Champion in 2006

Named Volunteer of 2nd Quarter -- 2006

Developed exclusive on-line positions to increase revenue

Oversaw Political and Advocacy Advertising for 2008 Election Cycle

Named to The State’s United Way Steering Committee in 2006 and 2007

Appointed to participate in $1 Million Medical Revenue Task Force in Summer 2007

Asheville, NC

Pediatric Brain Tumor Foundation/

March 2003-November 2004

Ride for Kids® Program

Marketing and Communications Manager

The Pediatric Brain Tumor Foundation is the largest source of non-governmental funding for childhood brain

tumor research in the world. The national Ride for Kids®program funds the Foundation’s research and family

support programs.

Coordinated media effort for the opening of the Pediatric Brain Tumor Foundation Institute at Duke

June 5, 2003

The Institute is the first research facility in the world devoted solely to childhood brain tumor

research

Wrote and issued press releases for use by national media

Oversaw offset printing budget of $200,000+

Produce 29 individual “event” newsletters for each Ride for Kids® market

Produce quarterly national newsletter with 60,000+ distribution

Produce collateral materials for use by the Foundation, including the Annual Report

Produced annual audio, video and print Public Service Announcements for use in each

Ride for Kids® market

Coordinated Special Events

Worked with Webmaster to maintain two websites

Worked with advertising agency on the production of first national General Awareness Campaign print

ad for the Foundation

Placements included: Oprah Magazine (February 2003), Good Housekeeping (February 2003),

Parenting (March 2003)

Asheville, NC

MANNA FoodBank

Program Assistant Dec. 1999-March 2003

MANNA FoodBank, a member of America’s Second Harvest, serves over 340 agencies in

17 Western North Carolina counties

Oversaw Hunger in America 2001 the largest and most comprehensive hunger study of its kind for

MANNA

Wrote and issued press releases for use by media outlets in 17 Western North Carolina counties

Assisted with special events, including the Ingles Giving Tree and Blue Jean Ball

Created and oversaw MANNA’s Speakers Bureau

Atlanta, Georgia

Ad Shop, Inc.

Sales Representative 1997 – 1999

Ad Shop, Inc. is a 53-year-old four-color printer based in Birmingham, Alabama

Created and implemented new business development plan for the Atlanta market

Initiated aggressive “warm call” program for the Atlanta market

Doubled the client base in less than a year and increased repeat business

Atlanta, Ge\

Winn-Dixie Stores, Inc.

orgia

Advertising Assistant 1993 – 1996

Winn-Dixie is one of the largest retail grocery chains in the Southeast

Interacted with advertising agency to provide input and assisted with writing copy for radio and

television commercials

Wrote ad copy for newspapers and vendor radio ads

Coordinated Mark Martin’s #60 Car and other NASCAR appearances for the Atlanta Division

Coordinated all print jobs for the Atlanta Division

Activities Vice-Chair, State Public Affairs Committee, Junior League of Columbia, Columbia, SC (2006-current)

Executive Committee Member, Children’s Chance, Columbia, SC (2007-current)

Member, Rotary Club of the Vista (2009 – current)

Chair, Public Relations, Junior League of Asheville, Asheville, NC (2002-2003)

PR Consultant, Buncombe County Republican Party, Asheville, NC (2001-2003)

PR Consultant, ARC of Buncombe County, Asheville, NC (2001-2003)

Vice-President, Ad 2 Atlanta, Atlanta, GA (1997-1998)

Intern, Cable News Network (1991-1993)

Intern, WJXT-Channel 4, Jacksonville, Florida (Post-Newsweek Station) (Summer 1991)

Bachelor of Arts, Agnes Scott College Decatur, Georgia

Education

1993

MS Word, MS Excel, Internet proficient

Computer



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