Sara DiGiusto Sewell
Columbia, SC 29206
abnmfa@r.postjobfree.com
Columbia, SC
Experience The Adams Group
March 2008 – February 2009
Director of Business Development
26-year old Strategic Healthcare Marketing Firm
Developed and maintained relationships with over 100 regional hospitals, healthcare institutions and
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medical equipment manufacturers
Coordinated Social Media efforts for The Adams Group
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Attended regional healthcare marketing conferences
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Oversaw production of The Adams Group promotional materials
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Maintained Access database
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Columbia, SC
The State Newspaper
November 2004-February 2008
National Account Executive (2004-2005); Major Account Executive (2005-2006); On-Line Retail Account
Executive (2006-2008)
The State newspaper is South Carolina’s largest newspaper
Brought in New National Accounts in 2005
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Named The State newspaper’s Rising Star in 2005
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Named Top Performer in April 2005 and September 2005
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Managed Major Accounts (including telecomm, grocery, hospitals and insurance) in 2006
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Named October On-Line Champion in 2006
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Named Volunteer of 2nd Quarter -- 2006
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Developed exclusive on-line positions to increase revenue
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Oversaw Political and Advocacy Advertising for 2008 Election Cycle
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Named to The State’s United Way Steering Committee in 2006 and 2007
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Appointed to participate in $1 Million Medical Revenue Task Force in Summer 2007
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Asheville, NC
Pediatric Brain Tumor Foundation/
March 2003-November 2004
Ride for Kids® Program
Marketing and Communications Manager
The Pediatric Brain Tumor Foundation is the largest source of non-governmental funding for childhood brain
tumor research in the world. The national Ride for Kids®program funds the Foundation’s research and family
support programs.
Coordinated media effort for the opening of the Pediatric Brain Tumor Foundation Institute at Duke
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June 5, 2003
The Institute is the first research facility in the world devoted solely to childhood brain tumor
research
Wrote and issued press releases for use by national media
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Oversaw offset printing budget of $200,000+
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Produce 29 individual “event” newsletters for each Ride for Kids® market
Produce quarterly national newsletter with 60,000+ distribution
Produce collateral materials for use by the Foundation, including the Annual Report
Produced annual audio, video and print Public Service Announcements for use in each
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Ride for Kids® market
Coordinated Special Events
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Worked with Webmaster to maintain two websites
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Worked with advertising agency on the production of first national General Awareness Campaign print
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ad for the Foundation
Placements included: Oprah Magazine (February 2003), Good Housekeeping (February 2003),
Parenting (March 2003)
Asheville, NC
MANNA FoodBank
Program Assistant Dec. 1999-March 2003
MANNA FoodBank, a member of America’s Second Harvest, serves over 340 agencies in
17 Western North Carolina counties
Oversaw Hunger in America 2001 the largest and most comprehensive hunger study of its kind for
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MANNA
Wrote and issued press releases for use by media outlets in 17 Western North Carolina counties
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Assisted with special events, including the Ingles Giving Tree and Blue Jean Ball
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Created and oversaw MANNA’s Speakers Bureau
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Atlanta, Georgia
Ad Shop, Inc.
Sales Representative 1997 – 1999
Ad Shop, Inc. is a 53-year-old four-color printer based in Birmingham, Alabama
Created and implemented new business development plan for the Atlanta market
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Initiated aggressive “warm call” program for the Atlanta market
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Doubled the client base in less than a year and increased repeat business
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Atlanta, Ge\
Winn-Dixie Stores, Inc.
orgia
Advertising Assistant 1993 – 1996
Winn-Dixie is one of the largest retail grocery chains in the Southeast
Interacted with advertising agency to provide input and assisted with writing copy for radio and
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television commercials
Wrote ad copy for newspapers and vendor radio ads
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Coordinated Mark Martin’s #60 Car and other NASCAR appearances for the Atlanta Division
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Coordinated all print jobs for the Atlanta Division
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Activities Vice-Chair, State Public Affairs Committee, Junior League of Columbia, Columbia, SC (2006-current)
Executive Committee Member, Children’s Chance, Columbia, SC (2007-current)
Member, Rotary Club of the Vista (2009 – current)
Chair, Public Relations, Junior League of Asheville, Asheville, NC (2002-2003)
PR Consultant, Buncombe County Republican Party, Asheville, NC (2001-2003)
PR Consultant, ARC of Buncombe County, Asheville, NC (2001-2003)
Vice-President, Ad 2 Atlanta, Atlanta, GA (1997-1998)
Intern, Cable News Network (1991-1993)
Intern, WJXT-Channel 4, Jacksonville, Florida (Post-Newsweek Station) (Summer 1991)
Bachelor of Arts, Agnes Scott College Decatur, Georgia
Education
1993
MS Word, MS Excel, Internet proficient
Computer