MARK L. TYER
email: ****.****@*****.***
**** *********** ***** 870-***-****
Mountain Home, Arkansas 72653
OBJECTIVE
To continue in a path of career growth in the field of sales and marketing. Seek an opportunity to use professional sales,
leadership, client relations development and overall business skills to work toward productivity and profitability goals.
QUALIFICATIONS
Offer a proven sales history for expanding a customer base, driving sales growth, and increasing customer
retention. Sales success has been achieved through: (1) effective planning and execution of strategic sales and
marketing programs, (2) management of sales promotion, trade show, and community relations building
campaigns, and (3) unparalleled communication and support to hedge against losing customers to competitors.
Transferable Skills:
* Analyzing market conditions and proactively capitalizing on business opportunities.
* Developing and implementing targeted sales and marketing programs.
* Ensuring client satisfaction, presenting new products/services, determining client needs, and developing solutions.
* Excel in long-term relationship development and business retention.
* Committing the time, working strategically, and building momentum in raising my production to a top producer.
PROFESSIONAL EXPERIENCE
SIGNS NOW, Memphis, TN 2/95 - 11/08
General Manager / Equity Partner Directly responsible for new business development and client relations
management for this nationally recognized commercial printing franchise. Used effective sales planning, and effective
relationship building skills to gain the confidence of customers to choose Signs Now's services.
* Focused management efforts on keeping customer service levels high.
* Handled complaints and resolutions in a timely, efficient manner; oversaw and actively engaged in all aspects of
customer service.
* Trained and provided guidance for new employees on procedures/policies and POS System.
* Prepared and maintained files of daily and weekly inventory and sales reports.
* Successfully sold business.
FLEMING FOODS, Memphis, TN 10/86 - 10/94
Advertising Manager (10/89-10/94) Designed/launched promotional strategies that increased sales, increased customer
counts, and boosted margins. Served as the idea source, innovator, program developer, program manager and spearhead
of virtually every marketing, advertising, promotional, merchandising, product development, and concept re-imaging
initiatives.
* Coordinated and managed highly effective trade show programs.
* Attended manufacturer training seminars, then served as a liaison in channeling product feature and benefit
information to Fleming's Sales Team.
Sales Representative (10/86-10/89) Drove new business growth by: (1) negotiating partnerships with major retail
merchandisers and (2) developing solid sales programs for direct and indirect customers. Developed and implemented
sales plans to ensure continual territory development, increased business retention, and higher revenue production within
geographic territory.
* Implemented targeted sales programs with food service distributors.
Prior Position: Wine Specialist / Sales Representative Shelby Liquors
EDUCATION
ARKANSAS STATE UNIVERSITY, Jonesboro, AR
Major: Business