ANGELA SPEZIALE

** ********* **** • Wallkill, New York 12589 • 646-***-**** • abnm9z@r.postjobfree.com

CAREER PROFILE

Senior Sales Management: Online Media, B2B Sales

Foresighted, innovative Sales and Marketing executive delivering revolutionary revenue growth using a powerful

synthesis of results-driven strategic planning, new product development, and successful multimedia marketing

campaigns. Expert-level experience in online marketing, social media, digital, sponsorships, and events used to cement

brand identity and market position. Responsive leader and motivational team builder cultivating viable relationships

with staff and internal departments to facilitate overall corporate success. Masterful client relations skills used to

consistently secure and expand sales.

• Catalyst for boosting and recovering diminishing market share.

• Trailblazer identifying and securing non-traditional clients to generate new revenue streams, including an

Amazon.com partnership, an LG-integrated sponsorship with sweepstakes, and online/in-book advertising.

New Product Development • Sponsorships • Events • Social Media • Online Marketing • Revenue Growth

Sales Goals, Quota Achievement • Team Building, Leadership • Website Monetization • P&L • T&E

National Sales Team Management • Account Management • Territory Management • Monthly Forecasts • Budgets

Operations Management • Training & Development • Mentoring • Relationship-Building

PROFESSIONAL EXPERIENCE

CHATTERBERRIES.COM, New York, New York • 2009-Present

An online bridal network and wedding planning resource.

Sales Consultant

Build and expand the local and national advertising team of a newly launched online start-up catering to brides and

grooms. Craft projected sales revenue goals in tandem with actionable strategies to achieve expressed objectives.

Spearhead staff training on salesforce.com. Lead personnel recruitment, training, and coaching functions. Originate

sales tools, reporting protocols, and operating systems.

• Generated and promoted a team-driven environment, championing goal overachievement fueled by high-level

expectations.

• Customized personal and group sales team target account lists, assigning categories, territories, and quotas.

• Fostered and strengthened open communication with the editorial, marketing, product development, and finance

teams.

HOME TECHNOLOGY NETWORK/SOURCE INTERLINK MEDIA, New York, New York • 2006-2009

High-end home entertainment enthusiast network comprised of websites, an internet store, custom events, and print.

Publisher

Escalated revenue through new product innovations showcased in the Internet stores, micro sites, branded content,

events, and eNewsletters. Transformed content into a revenue-producing website and award-winning magazine titled

Home Theater Design. Engineered an actionable plan mapping the company’s strategic direction while yielding higher

revenues. Managed and created sales strategies and goals for a national sales team.

Angela Speziale • Page 2 • abnm9z@r.postjobfree.com

Publisher Cont.

Orchestrated daily sales & marketing functions, including brand identity design/launch and new sales collateral.

• Launched a profitable strategic partnership with Amazon.com, broadening brand awareness and customer traffic.

• Engineered a collaborative reporting mechanism fueling facile communication and interaction among the editorial,

operations, production, corporate, finance, and development teams.

HOME ENTERTAINMENT GROUP, HFM, New York, New York • 2003-2005

Company with a portfolio including Premiere and Sound & Vision Magazine for the high end home entertainment gear.

Associate Publisher

Selected to advance national sales growth, personally capturing $1M+ through new business development. Pioneered a

consultative, client-driven sales environment.

• Skyrocketed revenues by 40% after innovating effective online content.

• Evaluated and briefed senior leaders on market trends as part overall strategy creation.

HACHETTE FILIPACCHI MEDIA, New York, New York • 1998-2003

World's largest magazine publisher.

Advertising Director, Sound & Vision Magazine

Propelled revenue growth by 35% for a new home entertainment publication within months of initial hire. Introduced

new sales, database, and forecasting reporting mechanisms resulting in high departmental efficiency and productivity.

Revamped the compensation plan, elevating sales production.

• Originated sales categories for entertainment, the Internet, and technology, bolstering revenue growth.

• Distinguished product using pervasive sales and marketing strategies to excel in a highly competitive, oversaturated

market.

PURIFIED AIR, Newark, New Jersey • 1996-1998

Privately held HVAC company.

Marketing Director/Co-Founder

Spearheaded the launch and management of a company ultimately sold to a major HVAC corporation. Identified and

tapped a profitable niche brimming with clients using a grass roots sales, marketing, and advertising campaign. Hired

and managed personnel while dually directing office setup and operation, administrative, and financial functions.

JENNY CRAIG WEIGHT LOSS CENTRES, Paramus, New Jersey • 1993-1995

National weight loss company.

Advertising Director

Directed the planning, negotiation, and purchase of a multi-million dollar direct response, broadcast, and print

campaign. Evaluated advertising results weekly. Crafted in-house sales contests and consumer retail promotions.

Trained staff to effectively maximize retail promotions to drive revenue growth.

EDUCATION

Coursework in Marketing and Psychology, Montclair State University, Upper Montclair, New Jersey

Contact this candidate