Anthony Gitzen
Jacksonville Beach, FL 32250
904-***-**** Home
904-***-**** Mobile
abnm9q@r.postjobfree.com
PROFILE STRENGTHS
Marketing
Conduct cost benefit/risk analysis and guidance of customers through “best
fit” selection process.
Achieve business results through comprehensive brand/package analysis
based on demographics and solid business relationships.
Sales
Service oriented sales professional with over 14 years of Marketing and
Sales experience in Fortune 100 companies.
Consistently developed strong business relationships and used presentation
skills to generate business and close deals.
Project Management
Providing leadership and coaching to sales and marketing teams.
Recruiting, hiring and training personnel for nationwide marketing venues.
PROFESSIONAL EXPERIENCE
2007 – Present Creative Documents Jacksonville, FL
Account Executive
Business developer with success in creating and executing marketing
strategies for companies such as BlueCross and BlueShield (TriServ) and
Centers for Medicare & Medicaid Services.
Assisting with the creating, designing and implementing web sites for small-
to
medium-sized companies.
1997 – 2007 Coca Cola Enterprises (CCE) Jacksonville, FL
Key Account Manager
Responsible for state wide accounts, from annual contract negotiating to
sales
center implementation. Conducting quarterly and annual business reviews
with customers.
Setting execution expectations and managing standards for accounts
throughout the state. Presenting promotional data and training to sales
centers.
Responsible for forecasting volume, gross profit and net sales income.
Business Development Representative
Liaised and interfaced Sales, Equipment, Service, Distribution departments
to
ensure customer satisfaction. Coordinated special event activities.
Exceeding goal expectations, including creating over 200 new accounts in
2004, generating more than $350,000 in gross profit in the first year.
Developed channel specific programs and contracts for customers.
Merchandising Manager
Performed analysis of demographic information and internal sales data to
create Planograms that increase gross profit and market share for both the
customer and CCE.
Responsible for creating and presenting new sales tool for the seven North
Florida Area Sales Centers.
Account Manager
Accountable for a sales territory of 15 Home Market Accounts with annual
gross profit sales exceeding $1.6 million; territory had annual case sales in
excess of 500,000.
Supervising daily activities of 6 merchandisers.
1994 – 1995 McCann – Erickson Event Marketing St. Louis, MO
Project Manager
Successfully executed nationwide promotions designed for Anheuser Busch,
Coca-Cola and The New York State Lottery.
Built highly motivated event marketing team in areas of product knowledge
and customer service.
Identified and secured nationwide marketing venues.
Education
Bachelor’s Degree
BS – General Studies with Minor in Management from Jacksonville University
(3.74 GPA).