Jeffrey A. Davis Residence: 717-***-****

*** **** **** ****** ****: 717-***-****

Annville, PA 17003 E-mail: abnm7o@r.postjobfree.com

Marketing, research, program development professional and business owner has experience in diverse business settings,

both public and private. Has demonstrated ability to move an idea from concept to implementation, leveraging staff and

resources to create profitable processes.

WORK HISTORY

First Financial Group/Guardian Life Insurance Company of America, 5/08 8/09

Field Representative

• Sold comprehensive wealth management strategies and supporting products (insurance, annuities, pension plans) to

business owners, medical as well as gold and white-collar professionals.

Conestoga Log Cabins and Homes,

Marketing Manager 2/07 2/08

• Member senior management;

• Created and managed PPC campaigns (Google and Yahoo); created ROI measures for PPC and SEM programs;

monitored web performance measures through analytics. Increased lead generation by 34% in 90 day period in

depressed sales market (Aug to Nov 07);

• Re-branded (logo, sales literature, print ads and web presence) to create single entity encompassing both cabin and

home consumer marketplaces;

• Integrated print advertising campaigns (message), permission emails and tradeshow appearances to drive show

generated leads;

• Conducted surveys with customers and failed prospects to determine product and service strengths and weakness;

• Generated sales cycle map (lead to delivery time) for eight separate marketplaces and then created targeted

advertising cycles to maximize qualified lead generation and purchase decision making;

• Initiated web landing pages to coincide with national and regional advertising campaigns to provide continuity of

brand and message with legacy website (ConestogaLifestyle.com September 2007);

• Planned and launched factory ‘preview’ weekends to attract prospects and customers to model cabin in innovative all-

weather warehouse setting; and

• Created a series of staff, customer and prospective installer training Flash presentations using still photography of

cabin construction; funded through a Pennsylvania Customized Job Training Grant.

MANTEC, Incorporated 5/99 – 2/07

Strategic Market Analyst/Business Development Manager

• Developed comprehensive sales strategies and measures, established company wide and individual territory sales

goals; developed reports for net remaining billable value of projects, projections to close, customer portfolio ratios

and average project value. Allowed solid projections based on territory historical performance (type and dollar value

of contracts) and accurately predicted future cash flow for billing and distribution of grant dollars to manufacturers;

• Identified opportunities for increased market share and/or revenue generation through development or licensing of

new products and services; developed and executed launch and delivery strategies. Designed tele-market survey,

created related website and managed direct mail campaign for the launch of Business Growth Services (included

strategic planning, new product development, new market development and sales products and services); identified

core market target manufacturers and generated/tracked qualified leads for sales force.

Business Development Specialist

• Identified and contracted new manufacturers; sold professional/consulting services to manufacturing executives;

• Managed projects involving consultants and manufacturers to ensure contract compliance and customer satisfaction.

Marketing Coordinator and Manager, Marketing Services

• Built customized CRM system to generate and track leads; Developed permission based email system and tele-

marketing to pre-qualify prospects;

Marketing Coordinator and Manager, Marketing Services (continued)

• Designed and conducted primary research through e-mail, telephone and mail surveys; web-based analytics;

commissioned focus groups. Basis for navigation and layout of MANTEC.org (Launched 2002) utilizing eight key

problem areas identified by manufacturers;

• Developed creative concept; navigation logic, message, look, themes and database driven back-end to support

dynamic content and site management; developed specifications and negotiated host and build contracts; for business

to business website (MANTEC.org);

• Developed web analytics program to measure ROI on web investment and to identify key trends in key word searches

to identify potential future needs of small manufacturers. Led to implementation of Lean (Toyota Production Method)

and Six Sigma training curriculum and creating significant revenue and penetration into mid and large-sized (250

employee or more) manufacturers;

• Implemented a comprehensive strategy for selecting and marketing training workshops and special events. Expanded

offerings from 3-5 courses/year to 20 and increased annual gross sales from $15,000 to more than $400,000 over a 3

year period;

• Served as vice chair of development committee during contract negotiations and pre-launch development of site;

developed business case and market justification, wrote graphic specifications and negotiated vendor contracts for

portal for PA manufacturers (mfgGate.com Launched April 2001);

• Measured sales skills gaps, identified formal sales training tools and managed relationship with training providers to

increase sales performance. Sales force and key managers enrolled in Sandler Sales Training;

• Developed direct mail strategies to support organizational goals and special events; oversaw re-design of business

stationery, develop program/service brochures, newsletters (redesign print and launch electronic), and annual reports;

• Developed priorities and administer annual operating and capital purchase budgets; and

• Developed periodic reporting and operating plans to local, state and federal stakeholders; advocated company position

to influence stakeholders.

The Davis Group, 5/95 – 4/99 5/99 – 2/04 (part-time)

Owner

• Business owner responsible for P&L of agency/video production business;

• Produced, wrote, shot and edited TV commercials, training and marketing videos; primary video subcontractor for

ADworks, a syndicator of TV commercials for regional and national furniture retailers;

• Planned and executed media buys for radio, broadcast TV and cable; purchase print ads in newspaper and periodicals;

cultivated and managed active list of media contacts; provide press releases and briefings as required; and

• Created positioning strategies and support materials for restaurants (grand opening and renaming) and business to

business (franchise opportunity and professional services) as well as business to consumer selling (retail, restaurants

and durable products).

WITF, Incorporated, 12/92 – 8/95

Operations Supervisor

• Supervised day-to-day on-air television operations for PBS affiliate, WITF-TV; included scheduling of facilities and

collective bargaining unit technical staff;

• Scheduled and monitored multi-city microwave interconnect system and ITFS broadcast system delivering business to

business training as well as baccalaureate nurses training; Clients included PA Department of Labor and Industry,

York College and PEMA.

• Managed day-to-day operations of C and Ku band satellite uplink facilities; including booking of satellite, scheduling

facilities and collective bargaining unit technical personnel. Clients included PA Lottery, CBS network, Mack Truck,

PEMA and Penn National Race Track. Department won ATT National Uplink award for flawless performance on

uplinks contracted on Telstar satellite during a twelve-month period.

Corporate Video Productions, 7/91 – 11/92

Producer and Account Executive

• Produced, shot and edited sales, training and long form video productions;

• Sold video production services to business executives; managed process from copywriting through completed product

and duplication to ensure customer satisfaction.

Harrisburg Area Community College 9/86 – 5/91

Distance Education Coordinator

• Designed, executed and managed for-credit, tele-course by video cassette offerings for a Community College,

including curriculum consultation with faculty, license negotiation, production, packaging and distribution. Increased

offerings from 6 courses per semester to more than 20 courses per semester.

Manager, Television Services

• Developed priorities and administered annual operating and capital purchase budgets;

• Maintained relationships with Municipal governments, elected officials and regional Councils of Government for

operational control of joint initiative (24 hour cable access station).

Television Production Specialist

• Developed operational protocols, hired staff, created on-air look, specified and purchased equipment for a cable

station operating 24/7/365 offering educational programs (including tele-courses), municipal meetings, foreign film

classics, community message board and nostalgic radio programs. Programming budget was $250,000, including

educational licenses. Revenue generated from tele-courses allowed operation to be a break even cost center.

Lutheran Theological Seminary at Philadelphia, 9/81 – 8/86

Media Specialist

• Managed crisis communications with major market media and wire services; cultivated and managed active list of

media contacts; provide press releases and briefings as required;

• Provided instructional support for graduate level educational institution;

• Created a video library of approximately 120 titles and presentations featuring world class content experts for use in

academic support and continuing education; secured necessary equipment, trained staff, negotiated ‘release’ contracts

and managed budgets. Developed audio-cassette duplication and sale program;

• Managed institutional photography department including working darkroom and student photographers covering

candid, event and portrait photography needs of institution. Photographs published in Lutheran magazine (national

specialty magazine);

• Produced 2 camera video shoot in Manhattan for premier of choral/interpretive dance work, “Letter from Babylon,”

commissioned by the Lutheran Church in America; and

• Recording engineer for choral concerts and special events on-campus and through out the city of Philadelphia.

Producer credits for album of choral music released on Mt. Airy Records (private label).

Trainer and instructional experience at Harrisburg Area Community College as Mass Communication Instructor and Adjunct Faculty member at

Penn State Capitol Campus, instructing in basic and advanced Video Production as well as Corporate Communications. Retail experience in

department (Boscov’s 1991) and big box/warehouse stores (Home Depot 2009).

EDUCATION / TRAINING

Master of Sciences, Telecommunications – S.I. Newhouse School of Communications, Syracuse University. Syracuse, New York

Bachelor of Arts, Political Science – Albright College, Reading, Pennsylvania

Computer Competencies

(Proficient) Microsoft products (PowerPoint, Excel, Word, Publisher, Access, Project, Front Page and Outlook); Adobe Products (Creative Suite,

PhotoShop, PageMaker, Illustrator, and Acrobat) as well as Lotus Suite (Word Pro and Lotus 123, Lotus Notes) and WordPerfect; (Additional

Software) Quark, ArcGIS, Crystal Reports, Mini Tab, QuickBooks Pro and several video/audio editing and animation software packages.

Professional Development

New Product Development – Ken Westray, PE, NPDP; President, NP Learning and PDMA trainer

Tools for Profit – Andrew Ortyn, Precision Catalyst

Introduction to Geographic and Geospatial Information Systems – Harrisburg University of Science & Technology and HACC

HR Essentials Series– Catherine Walters, Esq. Saul Ewing, LLP (5 modules)

Enterprise Discovery Guide for Executives and Change Management – Manufacturing Extension Partnership

Foundations of Leadership: Executive Coaching Manufacturing Extension Partnership

Sandler Sales Training Sandler Business Institute, Lancaster

Life, Health and Accident License Commonwealth of Pennsylvania

References available upon request. Samples (electronic files) available via email upon request.

Contact this candidate