AMANDA D KING
***** ***** ******* ** • Grand Chain, IL 62941
*******@*****.*** • 618-***-****
PROFESSIONAL PROFILE
Strategy & Business Development ● Team Leadership & Training ● Marketing Specialist
Highly accomplished professional with diverse experience poised to transition solid background in
marketing and sales to excel in as a Associate Consultant within the Alexander Group. Offer
outstanding team leadership and time management skills. Exceptionally organized and disciplined;
possess well-developed interpersonal skills and the ability to motivate and direct others in a supportive,
cooperative team environment. Business administration expertise; coordinate with management, cross-
functional teams and vendors in the execution of daily tasks and functions. Generate and maintain records
and reports, and comply with all administrative and district policies and regulations.
CORE COMPETENCIES
• Strategy & Business Development • Cross-functional Team Coordination • Time Management
• Team Leadership & Training • Key Negotiator • Vendor Relationships
• Presentation Skills • Operations Management • Community Outreach &
Service
PROFESSIONAL EXPERIENCE
UNIVISION COMMUNICATIONS INC. – Chicago, IL
Midwest Online Account Director: November 2007 - October 2008
Sales Planner/Account Manager: June 2007 - October 2007
Serve as a marketing specialist within Univision.com to secure revenue opportunities across digital
advertising clientele in the Midwest territory.
Project management from inception through to post campaign analysis. Drove seamless cross-platform
efforts across TV, Online, Radio, Social Networking & Mobile divisions. Comprehensive knowledge of
clientele base spanning various categories: Consumer Packaged Goods, Insurance, Financial Services,
Retail & Quick Service Restaurant. Developed growth opportunities for clients through large scale
marketing programs. Effective negotiations for larger revenue share. Training and development of Sales
Planner personnel. Managed and cultivated all aspects of the sales process for designated book of
business, including: strategic ideation & development, presentation building, client presentations.
AMANDA D KING • Page 2
(Univision Communications cont.)
Key Contributions:
Trained new hires, management and sales staff in the administration of integral tasks and
functions, along with new technologies and marketing trends.
Organized and led client meetings for the growth and development of revenue share within the
Midwest.
Spearheaded and promoted innovative programs and policies, including campaign launch
timelines, billing procedures, and sales training for colleagues.
Received growth opportunity within first six months of employment as a result of outstanding
performance and the ability to function effectively in all environments and settings.
FOX NEWS INTERACTIVE – Chicago, IL
Account Manager: June 2006 - May 2007
Manage the ideation, development and execution of all advertising programs of online clientele.
Strategic development of campaign ideas, opportunities and sponsorships. Management of clients
through each stage of the sales process, ensuring project success and revenue growth. Development of
integrated campaigns to meet aggressive deadlines. Creation of larger and more robust campaign
opportunities for clients to increase performance and revenue. Weekly competitive analysis to develop
marketplace positioning for present and future initiatives. Effectively trained new hires for seamless
transition and maintenance of accounts.
Key Contributions:
Leveraged valuable agency relationships and experience to secure partnerships for effective and
successful programs.
Orientation of new hires with procedures of daily tasks and functions for organization and
client success.
STARCOM IP (OMMA’s Interactive Agency of the Year 2003,2004) – Chicago, IL
Media Associate: September 2004 - May 2006
Media specialist for the online execution and strategy for Financial, Insurance, and Theme Parks
clientele.
Executed new projects across regional and national markets for both direct response and brand awareness
clientele. Advanced clientele presence online to effectively surpass campaign goals, metrics and overall
success. Valuable negotiator for efficient and successful return on investments for client roster.
Organized and maintained effective time management applications across multiple clients. Team leader
with experience training and supporting new hires for client transitions.
Key Contributions:
Increased direct response sales for clientele 69% through regional and national initiatives.
Instituted efficiency programs to improve time management billing practices and execution of
client projects.
AMANDA D KING • Page 3
COMPUTER SKILLS
Windows XP, Microsoft Word for Windows, WordPerfect for Windows, Microsoft Access, Microsoft PowerPoint,
Microsoft Excel, Adobe, Quark Express, SPSS, and PhotoShop. Technical Skills includes ComScore, Media Metrix,
Ad Relevance, At Plan, Media Visor, DoubleClick (DFA and DFP), Atlas, M-ADX Mobile
EDUCATION AND CREDENTIALS
Bachelor of Science in Business • Eastern Illinois University - Charleston, IL
Major : Marketing
Concentration: Communications
PROFESSIONAL ASSOCIATIONS
Chicago Interactive Marketing Association (CIMA) June 2006-October 2008
REFERENCES - Available upon request