Sales Customer Service
Resume:
Rick Vomacka
Omaha, Nebraska *****
abnlyc@r.postjobfree.com
PROFESSIONAL EXPERIENCE
Landscaping Manager – (company confidential) Omaha, NE 2009-current
Responsibilities include managing a landscaping crew: inventory, account management and sales, power tool operation, water
fountain installation, pool renovations, intricate landscaping installation, aeration, chemical application and developing marketing
and sales plans. Note- We moved back to Omaha very quickly to help take care of a sick family member. I took this position to
simply provide for my family. I am pursuing my career in marketing and my family, and I are now very open to relocation.
Skycrest Church/ School, Clearwater, FL
Emerald Youth Foundation / Faith Promise Church Knoxville, TN
Director of Marketing, Special Events, Account Manager, Program Director 2006-2009
• Created marketing / public relations and communications plan – entire new branding
• Responsible for strategic planning, budgeting, marketing analysis, product and market research, pricing, roi and growth analysis
• Managed 5 staff plus graphic designer and video team: promo videos, TV commercials, direct mail, web, email, brochures, trade
shows, billboards, radio, extensive database marketing. Response rates increased 30%
• Planned and managed all areas of special events (vendors, budget, staffing, volunteers, training, promotions) - events ranged
from 300 to 4,000 and attendance increased 40%, and sales increased 30%.
• Key account management, community development, customer relationship building, prospecting- sales growth 20%
• Developed intranet site and contact database for internal/ external communications, training, marketing and event management.
• Developed and led training (sales, customer service, problem solving, teambuilding, product training, volunteer development)
Group Publishing, Loveland, CO 2004 – 2006
Product Manager / Marketing and Sales Leadership
Managed 3 product lines, Strategic Planning, Marketing, Communications, Public Relations, Sales Strategy and Management
Supervised 6 staff (marketing, administration, graphic designers)
Directed new product launch (35% over sales goal), new product development, product revisions, packaging, inventory control
Directed in-house and agency copywriting, websites, emails, direct mail, catalog production, brochures, product packaging,
sales collateral, billboards, tradeshows, magazine and newspaper ads, radio campaigns, nationwide promotions
Developed and led training for customer service, regional sales team and external customer training: regional and national
events, webinars, intranet, newsletters, employee orientations, special events
Special events management for national, regional and local events-20% growth (vendor negotiations, speaking roles, booked
speakers and authors, buzz creation, community relationship management, social networking, promotions and budget)
Conducted research that included trends, surveys, focus groups, on-site testing, online surveys
Managed marketing & sales plans for retention, acquisition (new customers) and wholesale- increased yearly sales 15%
Active sales participation: prospecting, sales presentations, account management- 17% growth
Tighton Tools, ToolBarn.com, ToolPartsDirect.com, Omaha, Ne 2003-2004
Marketing and Sales Consultant
• Developed b2b and b2c marketing: magazines, direct mail, brochures, billboards, catalog, radio, television, tradeshows, website,
email and packaging. Developed copy and directed graphic artist. Increased yearly sales 15%
• W orked with twenty power tool representatives on pricing and special promotions- 40% attendance increase
• Product and Sales training across customer service, shipping, sales and service departments.
• Rebuilt contact database and increased response 15%
• Sold products: phone and direct to local accounts- 15% revenue increase
Tek Industries Fremont, NE 2000-2003
Product Manager, National Sales and Account Manager
• National Sales and Account Manager: maintained accounts, prospected new business- 35% sales growth
o Project management with customer service, engineering, purchasing, manufacturing, accounting and CEO.
• Product Manager: directed marketing and sales for direct consumer, b2b and distributors (U.S. and international).
• Directed Strategic Planning and Marketing Plans: branding, communications, public relations, special events, tradeshow
displays and schedules, major tradeshow attendance, catalog, brochures, direct mail, magazine ads, packaging, website,
database and email. Leads growth 30%, Sales 25% growth, Tradeshow sales growth 20%
• Managed product re-design, UL certification, packaging, warranty and repairs, forecasting and budget.
• Training leadership to customer service (inbound and outbound), tradeshow and sales teams, and distributors.
• Directed graphic designers, copy writing, web designer and managed account with advertising agency.
Securities America, Omaha, NE 1999 to 2000
Marketing & Special Events Manager / Sales- Account Management
• Managed a national marketing plan to stockbrokers and a targeted consumer marketing plan
o Stockbroker recruiting increased 15%, Direct Consumer leads increased 18%
• Directed regional special events (included marketing, speakers, vendor management, budget, print materials, multi-media
presentations and conference locations/reservations.) Attendance increased 35%
• Implemented database marketing and increased special event attendance, retention, lead conversion 10%.
• Created sales presentation materials, tradeshow display, newsletter, direct mail, newspaper ads, magazine ads, branding,
website and emails. Worked with ad agency and in-house graphic designers.
• Sales Projects included: prospecting new business (increased 10%), key account management (15% revenue growth) and
participated in sales presentations (increased close ratio 8%)
OMAHA/ COUNCIL BLUFFS YMCA 1996 1999
MARKETING & SALES DIRECTOR/ FINANCIAL DEVELOPMENT
• Created and implemented marketing, communications, public relations, special events (including annual meeting-1,000 attd) and
fundraising development for ten YMCA branches, and day camp.
o (TV, radio, website, email, tradeshow, direct mail, brochures, newspaper ads, radio, television, banners, signage)
• W orked directly with 10 YMCA Branch Executive Directors and developed customized marketing, training, communication, sales
materials, brochures, program/ product selection, pricing for each branch. Yearly revenue increased 15%, 18%, 25%
• Developed and presented Corporate Membership sales presentations, materials, tradeshow exhibits and special events
• Led customer service and sales straining--15%, 17% and 28% yearly membership growth rates
• Sold memberships to corporate accounts and individuals –exceeded yearly sales goals 10%, 15%, and 18%
• Directed all pubic relations, developed media relationships, press releases, crisis communication (media spokesperson)
• Recruited Volunteer Marketing Committee, participated in Corporate Board meetings
• Financial development: created fundraising materials, prospected and secured major gifts/ corporate sponsorships, served as
United Way liaison/ spokesperson to large audiences.
• Co-directed annual fundraising support campaign; 600 volunteers and 120 staff. Recruited and led team of 20 volunteers in the
fund raising campaign. Exceeded overall fundraising yearly goals 15%, 18%, 11%
• Extensive Community partnership development and special events
o Coordinated annual event with IBM in which 200+ youth attended the College World Series.
o Increased special events 125% (annual meeting, bicycle safety, fun nights, walkathon, etc.)
o Increased teen after school mentor programs attendance 150%, secured corporate partnerships
Omaha World Herald Newspaper Omaha, NE March 1994 to April 1997
ACCOUNT EXECUTIVE
• Sales Assistant: Managed advertising for 3 account executives and worked closely with editorial and graphics to produce
several special sections in the paper with statewide circulation of 550,000.
• Special Project Account Executive: directed and sold new product (sales 125% of goal)
• Promoted to Retail Account Executive: developed local and national accounts. (increased territory sales 30%)
• Promoted to Major Accounts Executive and built new automotive accounts, residential homebuilder accounts,
commercial accounts, retail accounts, and several major national and local accounts. (increased territory sales 25%)
o Managed work flow of 2 assistant account executives.
o Managed projects with accounting, graphics, copywriting, circulation and management.
EDUCATION
BSBA, Marketing and Finance, University of Nebraska at Omaha
Contact this candidate