Wendell P. Hautaniemi

abnlwk@r.postjobfree.com

Residence: 315-***-**** 2120 Ten Eyck Avenue

Cell: 315-***-**** Cazenovia, NY 13035

Senior Sales & Marketing Management Executive

•North America, European and Asian Markets •RF/Microwave Commercial,

Telecommunications, Military and Aerospace Electronics Experience •Direct Sales,

Representative Management and Distribution Channels •Marketing Communications and

New Product Development & Launch

Deeply accomplished and results driven senior technical sales and marketing professional with a proven

track record of developing and implementing effective sales and marketing programs to increase sales

adding multi-million dollar revenue streams. Highly successful at driving high dollar revenue gains

through marketing communications, new product development, identifying new opportunities, aligning

core competencies with emerging markets, and the management of sales assets to improve performance

and operational efficiency. Adept change agent with the ability to attract and develop other leaders with

the same desire to excel and win.

Professional Experience

Johanson technology - Camarillo, CA 2002 - 2009

Manufacturer of ceramic passive components for RF/Microwave communications

Regional Sales manager

Hired as Western Regional Sales manager to increase single layer capacitor sales,,to expand the customer

base and markets served, and to develop the territories. Promoted to Eastern Regional Manager working

remotely out of a home based office. Managed trade show participation and logistics. Authored monthly

newsletter, press releases, technical articles and advertizing content. Lead for catalog revision/updates.

Project lead for Power Q product line. Directed seven manufacturers’ representative organizations.

Implemented NehaNet CRM forecasting software in all territories.

Key Results:

• Revised single layer product line, marketing and pricing resulting in a 100% increase in sales.

• Secured design wins for new products at four new customers generating $10 million in

annual sales.

• Secured 100% commitment for high Q cap and inductor business at a P/A manufacturer

generating $2.5 million annual sales.

• Expanded market penetration into the automated meter reading field by utilizing distribution

and development of custom filters.

• Selected, hired and trained two new manufacturer’s representatives increasing sales by $3

million annually.

Wendell P. Hautaniemi

abnlwk@r.postjobfree.com

Dielectric Laboratories - Cazenovia, NY 1994 – 2002

A unit of Dover Corporation, manufacturer of ceramic based components for the RF/Microwave industry

Western Regional Sales Manager 2000 – 2002

Promoted to take over the Western Us and Canadian Territories to re-establish DLI as the pre-eminent

supplier in the region. Managed two inside support and two applications engineer as well as eight

manufacturer’s representatives. Primary technical product support for all territories worldwide.

Developed marketing materials and administered trade show participation to support corporate goals.

Key Results:

• Recovered $500K lost sales in the Northern California Territory

• Increased sales in the Colorado territory by 300% by capturing 75% of the high power capacitor

business at one customer.

• Negotiated a $250K cancellation fee form Nortel

Marketing Manager 1996 – 2000

Developed, authored the business proposal, and convinced the executive management to establish the

Marketing Department with the staff level marketing manager position. Conducted market research,

developed and launched new products, revised corporate marketing and communications. Designed and

purchased new corporate booth to update corporate image and impact at trade shows. Evaluated,

selected, negotiated contracts for North American, European and Asian trade shows. Authored technical

articles, brochures, press releases and sales collateral materials. Trained internal and external sales people

on all products, technical aspects and sales techniques. Researched and recommended candidates for

mergers and acquisition. (M&A). Lead for selection of new technologies. Managed the ISO9001-2000

Product Review Committee for internal process modification, new process and new products. P&L

responsibility for the Marketing Department and budgets

Key Results:

• Increased sales form $12 million to $30 million through revised marketing strategy and

introduction of new products.

• Conceptualization, development and introduction of seven new products expanding the

customer base into the optical market and generated $2 million in first year sales.

• Expanded customer base form 1200 to 1600 customers worldwide.

Customer Engineering Manger 1994 – 1996

Managed the product review committee, Implemented document control and key individual

responsibilities to allow first pass approval of ISO 9001 Design Control. Technical sales support and

liaison with customers for specification, design and quality issues.

Key results:

• ISO 9001 certification for Design Control

• Saved $100K by reducing drawing compliance issues to less than 1%.

• Improved on time delivery for high reliability orders form 60% to 85%

• Hired and trained an applications engineer to assist customers with technical issues.

Education

Corning Community College AS Degree

Indiana Institute of Technology Mechanical Engineering and Physics Major (one year)

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