Marketing Sales

Kenneth Gutierrez

** ****** *****, *******, *.Y. 10541

Mobile: 914-***-****

E-mail: *****************@*****.***

QUALIFICATIONS & SKILLS

• Computer skills: Internet, Word Perfect, Microsoft Word, PowerPoint, Excel, Microsoft

Outlook, Adobe Premiere 6.5, Adobe Premiere Pro CS3, Windows Movie Maker, Paint,

and Paint Shop Pro XI

• Online knowledge: DFP, DFA, Atlas, Eyereturn, Eyeblaster, Eyewonder, Media Visor,

Nielsen Net Ratings, and ComScore

EMPLOYMENT HISTORY

Heavy.com, New York, NY, March ’08 – April ‘09

Worldwide Ad Sales Planner/Video Production

• Built online media plans in Excel, as well as presentations in PowerPoint for sales reps in

the United States, Canada, United Kingdom, and Australia.

• Created Design Documents from IO’s for Ad Operations and Production team, uploaded

media plans to Media Visor and Atlas, consistently tracked numerous campaigns at once

to ensure complete delivery, provided weekly reports and screen shots to clients, created

case studies from successful campaigns, built an International rate card deck per each

territory, and streamlined plans at various budget levels.

• Produced and edited videos for Heavy.com and for a client in Australia.

Internship with Heavy.com and Burlysports.com, New York, NY, Fall 2007

Marketing

• Sent updated content to be embedded on affiliate sites.

• Conducted a daily traffic Nielsen Net Ratings.

• Increased traffic and created awareness for a new sports website via viral marketing.

Internship with MTV Networks, New York, NY, Fall 2006

Consumer and Viral Marketing

• Developed and executed a viral marketing strategy for the launch of a new series.

• Managed an online contest and delivery of promotional items, which included

documentation, follow up, and communication with event planners across the country.

Internship with The Wine Enthusiast, Elmsford, NY, Summer 2006

Marketing and E-Commerce

• Data entry, researched new marketing ideas, and built spreadsheets using Excel.

• Used competitive research market analysis to prepare a presentation for a new business

strategy.

• Created web tags and product descriptions for the site.

EDUCATION

• Pace University, Lubin School of Business, Pleasantville, NY

Bachelor of Business Administration December 2006

Honors: Dean’s List Freshman and Senior years, 3.5 GPA

Major: Marketing Concentration: Advertising and Promotion

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