Manager Sales
Resume:
Nancy Anderson I’ve worked with a wide variety of businesses, organizations, and individuals – helping them to
accomplish their goals. I’ve got strong interpersonal and computer skills. I’m also a problem solver – I believe there’s an answer
and I’m willing to work hard to help others find it.
SKILLS SUMMARY
• Strong written and oral presentation skills throughout my career. Have won awards at Toastmasters events. My high
school year editor and newspaper assoc editor.
• Developed and executed successful campaigns and promotions due to results driven communication strategies with
adherence to budgets and deadlines.
• Two degrees in business plus graduate management classes in Environmental Issues, Intellectual Property, and aspects
of developing business plans for technical areas.
• Team player – have worked with representatives from all departments
• Easily established rapport with all types of individuals at all levels.
EXPERIENCE BY THE NUMBERS
• Over 25 years in media relations, research, coaching & counseling clients
• Over 25 years working with promotions, strategies and plans, utilizing television, radio, cable, internet, print, or events
• Over 25 years in negotiation of rates, payment plans, discounts, budget analysis, preparation and review
• Over 17 years experience writing, producing and directing radio or television commercials, or print pieces.
• Over 17 years experience working with news organizations at television and radio stations.
• Over 10 years experience working independently in remote offices, demonstrating ability work with minimum supervision.
COMPUTER SKILLS
• VERY ACCOMPLISHED - Microsoft Excel, Word, Power point
• VERY ACCOMPLISHED: utilizing the internet to find research and information.
• Exceptional research abilities with resourcefulness & computer literacy. Frequently the computer resource in sales.
• Photo editing using variety of software.
PRIMARY WORK EXPERIENCE
Account Manager, KRQE-TV13 & KRQE.com, 2001 - 2009
Station located 13 Broadcast Plaza SW, ABQ, New Mexico 87104
Remote sales office – Santa Fe State Capitol, # 212, Santa Fe, New Mexico
• Self Starter, independent but a team player when needed. .
• Shared the Santa Fe news bureau with news. Most of the reporters and photographers have worked in Santa Fe for a
story when I was there. .
• Worked with or have contacts in
o State agencies including Agriculture, Corrections, Education, Health, Parks, Tourism, Economic Development,
Gaming, Game & Fish, Regulation and Licensing and more.
o Northern New Mexico communities and non-profits.
o Those facing negative press and political pressure to organizations that serve the community.
Regional accounts looking for local insight and local accounts needing regional support
o
Account Executive, CableRep Advertising, Los Alamos Office 1997-2001
Regional Manager: Denny Chick, CableRep 806-***-****, 3005 Church Street Amarillo, Texas
Headquarters: CableRep 409-***-****, 2700 East Bypass #1500, College Station, Texas.
• Operated a one-person office in Los Alamos alone. Responsible for the local ‘head end’ often repairing and replacing
equipment with tech support via phone.
• Involved in all aspects of Cable TV advertising from production to airtime to collections
• First year- frequently made 100% increases over previous, won best in region and in district.
Member, Volunteer, Producer and/or Assisted Manager, PAC-8 Television, 6 years
Bev Maxwell, Past Manager, Jean Gindreaux, Current Manager
Updated 4-7-09 by Nancy Anderson,. Cell 505-***-****. Email ***************@*****.***.
Mail: 275 Donna Avenue, Los Alamos, NM 87544
Nancy Anderson, Resume 2 of 3
• Reorganized marketing efforts, such as new membership packages, on-location video packages
• Initiated kids' classes and Hawks Video Club at PAC 8. Publicized and Assisted in training.
• Video Productions/Coverage include: Seminars, Plays, Tours, Special Events, Local sports and more
Yellow Page Sales, Delivery– Names & Numbers Telephone Directories, 1 year
• Worked out of home and hotels. Hobbs, Santa and Taos, New Mexico
• Last Market worked was Taos. Top increase of any salesperson in Taos (25% increase).
Sports Program Volunteer & Producer - Los Alamos High School, 1 year
• Coordinated printed football program given out at home football games.
• Sold ads in the football program and on cable to raise money for the cost of the program and for the LAHS Booster Club
• Produced video productions of Los Alamos High School Football and selected Baseball games.
Los Alamos Community Activities, 7 years
• Worked closely with Los Alamos Chamber in publicity and fundraising...
• Assisted MainStreet Directors, in areas such as publicity, promotions.
• Participated in planning Trick or Treat 97-99, Earth Day 98-99
• Business Survey of Fall 1994, assisted in writing, distributing, tabulating, analysis.
• Collected information on programs for Youth for the Youth Commission 1997.
• Voted Los Alamos Chamber New Member of Year 1999.
Account Executive 9 years
KJAC-TV, KBMT-TV, KZZB Radio
• Top salesperson within one year at KJAC-TV, contributing as much as 30% of local/regional sales
• At KBMT, one of the best at developing business new to television and/or new to any broadcast advertising.
• Top billing salesperson within 6 months at KZZB radio, later promoted to regional sales...
• updated many of the KJAC-TV sales tools & wrote much of station newsletter
• Assisted in developing KZZB Radio station sales promotions and in sales training
Media Director/Supervisor 5 years
Vance Mathews Advertising
• Responsibilities included budgeting, media buying and planning, marketing and media research, distribution of traffic and
assisting the Account Executive in client service
• Budgets totaling over $2.5 million
• Worked with Texas/Louisiana public utility in often sensitive issues including public response to rates and to their nuclear
power facility.
EDUCATION
BA in Management, Texas A&M University, May 1981, cum laude
BA in Marketing, Texas A&M University, Dec 1980, cum laude
178 total undergraduate hours.
UNM-LA, Aug 1994-Oct 1995
Desktop Publishing, Computer Animation, C++, UNIX Operation System, Writing Classes, Discrete Mathematics.
Graduate Classes, UNM-LA Aug 1994-May 1995
Management classes include Environmental Issues, Intellectual Property, and aspects of developing business plans for technical
areas.
REFERENCES
Kim Smith -- - was my local sales manager at KRQE-TV from my first days through May 2005. She can be reached now at Edit
House Productions. ***@*********.***, 505-***-****
Mary Ann Morton – is with New Mexico Broadcast Resources. I worked with her on the Parent Involvement projects
for New Mexico’s Department of Education. . . *************@****.***, 505-***-****
Updated 4-7-09 by Nancy Anderson,. Cell 505-***-****. Email ***************@*****.***.
Mail: 275 Donna Avenue, Los Alamos, NM 87544
Nancy Anderson, Resume 3 of 3
Doug Rains – does public relations and is involved in advertising with New Mexico’s department of Agriculture. Last fall I worked
with the Department of Agriculture on a very successful Tag your Tots promotion, with both on air and online promotional elements.
I’ve known Doug since 2005. . ******@****.****.***, 575-***-****
Matt Calavan -- is general manager of Beaver Toyota in Santa Fe, my biggest account. I’ve worked with Matt and
owner Mike Beaver since they first arrived and Santa Fe. *****@************.***, 505-***-****
Mike Kolb -- -have known since I first became involved in Public Access in 1994. I worked with Mike on several projects and
programs related to PAC8. . *****@****.***, 505-***-****
Carol Guzman – have known Carol since I first worked with her on Eight Northern Indian Pueblos event in 2006. Carol works
especially closely with pueblos and non-profits in fundraising, program development and administration. ********@*****.***,
Updated 4-7-09 by Nancy Anderson,. Cell 505-***-****. Email ***************@*****.***.
Mail: 275 Donna Avenue, Los Alamos, NM 87544
Contact this candidate