W. Scott Guerin

For over ** years, I have participated in all aspects of museum planning and exhibition design. I have led teams

that have conceived, planned, designed, and produced some of the most complex visitor experiences in the world.

With interests in art, architecture, science, and history, I am able to work closely with expert advisors, as well as

curators and other museum staff.

My strengths include conceiving the key messages and their interpretive approaches; designing, illustrating and

diagramming media and story flow; conceiving the physical form of architecture and exhibits; planning and

managing the details of budgets and schedules; making presentations to in house teams, funders and other

stakeholders; building teams and directing them, and providing field supervision and project closeout.

I have a deep understanding of the use of media as an interpretive tool, and have designed media experiences,

including a hand held multimedia system for the Smithsonian.

EMPLOYMENT HISTORY

2006 to present

4274 Design Workshop, Inc., Tivoli, New York

Design Director and co founder

Specializing in interpretive master planning, exhibition design, retail environments, and new media technologies,

my focus is on giving form to interdisciplinary interpretive strategies where layers of information can be explored

from a variety of perspectives.

2007 to 2009

SHVO Marketing, New York, New York

Director of Experience Design

Was responsible for all aspects of in house design, including media concepts, planning, design and architectural

coordination, specialty furniture, and display design, trade show exhibits, event presentations, and project ideas

targeted toward specific marketing needs.

2004 to 2006

WiVID Systems, Boston, Massachusetts

Creative Director and co founder

Developed a mobile, multimedia tour guide system for the Smithsonian and other venues that created and

displayed content based on Web standards. Oversaw the Art Director and production staff and was responsible for

logo, advertizing, product design, interfaces, and content production. I continue to be involved in such work,

especially with regards to GPS tagged content and iPhone tour development.

1984 to 2004

DMCD Inc., New York, New York

Sr. Designer then Partner from 1997 on

Was responsible for major projects, including world’s fair pavilions, national museums, museums of history,

science, and technology, and exhibitions of indigenous peoples. A firm of about 15 people, I hired consultants as

needed, and my role, in addition to comprehensive design development, was to assemble the teams, negotiate

contracts, manage the overall process, and present progress to the clients and other stakeholders. Marketing and

fundraising materials, logos, and collateral materials were produced under my supervision.

EDUCATION

1978 Bachelor of Science in Fine Art, University Wisconsin, Madison

W. Scott Guerin: Basic CV abnlqj@r.postjobfree.com c. 845-***-**** Page 1

SELECTED MUSEUM PROJECTS

Hudson Riverama

Hudson River Museum

Yonkers, New York

http://www.hrm.org/movies/Riverama.swf

Was the project principal and designer of this 140 square meter exhibition and teaching gallery interpreting the

Hudson River’s human and natural histories. The interdisciplinary exhibition incorporates art and artifacts from the

collection, and for the visitor, creates a journey down the river allowing examination of cultural and scientific

points of interest and issues. The exhibit is organized by region and is anchored by a 10 meter long topographic

map that ran through the space.

The exhibition contains a child friendly mix of aquariums, environmental “evocations,” and hands on, electro

mechanical, and computer interactives. The hands on devices cover phenomena such as the hydrological cycle, the

formation of the Palisades, and tree identification. Youngsters receive a stamp book in which they could “collect”

image “specimens” that were answers to question. Different sets of questions were developed for different age

groups. Total project budget $3,000,000.

The National Museum of Australia

Canberra, ACT, Australia

http://www.nma.gov.au/index.html

As lead project designer, I moved to Canberra and was responsible for a team of over sixty, spread across the

globe, designing all 6,000 square meters of exhibitions and media. Worked closely with curatorial teams and

others to illuminate the Land, Nation, and People of the country for their Centennial of Federation in 2001. The

Museum was awarded “Best Australian Tourist Destination” in 2005 and surveys show a 93% satisfaction rate.

Children’s spaces include a tree fort that interprets the diversity of Australia’s exports, a Boab tree holds a large

story telling space, and a shelter used by settlers to protect themselves against wildfires. Compelling, story

oriented content gives voice to both ordinary and extraordinary Australians of all races and ages.

Science oriented exhibits examine issues such as invasive species, extinction, and climate change. Another focus

was the environmental history of the country as it impacted Aboriginal peoples, settlement, and today’s

development.

Media highlights include a rotating introductory theater, a three story interactive map of Australia, a 3 d theater

experience called K Space in which visitors design the Sydney of the future, and an interactive multimedia corridor

through which visitors walk, thereby affecting the visual and audio output. I designed the artifact display system

used for over 6,000 items. Exhibits and media budget totaled approximately $16 million USD.

Petrosains

Kuala Lumpur, Malaysia

http://www.petrosains.com.my/

This $65 million, 10,000 square meter design/build project incorporates cutting edge technologies and highly

realistic immersive environments to educate young people about Malaysia’s oil and gas resources. I was the

project director, conceiving every aspect of the project, including its organization and use of interpretive

techniques, ranging from a dark ride, to hands on exhibits, to the design of the ARIF, an Apple Newton based

mobile learning system that had remarkable capabilities for its time.

The entire facility was conceived as a youth oriented science center because Malaysia’s population is one of the

youngest in the world. For example, Metre City is accessed through a metre tall door (hint: kids only) and

encourages supervised play acting at a gas station, store, and refinery control panel. Many of the dozen electro

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mechanical interactives were group experiences. For example, Drilling Decision Theatre allows six users to decide,

by polling online experts, where and how to drill. Another group interactive let visitor groups control the flow of oil

in a field using modified well head valves, a surprisingly tricky, iterative process. Designs layer “hard” science with

“fun” activities for toddlers on up. Crawl through a pipe? You’re simulating a “pig” that engineers use to inspect

and clean pipelines. Jump as high as you can? BTU’s are calculated.

Western and Islamic sciences are communicated throughout the exhibit via study stations for older students.

Other features include demonstration stages, dozens of hands on devices, and a presentation theater.

“The Museum is quite a favorite with children. Children from several schools were visiting the Museum as were

many older groups. It soon appears that Petronas has taken upon itself the responsibility of educating the young

generation of Malaysia in science and technology.” http://www.virtualtourist.com/travel/Asia/Malaysia/Off_the_Beaten_Path

Malaysia BR 1.html

The Draper Museum of Natural History

Buffalo Bill Historical Center

Cody, Wyoming

http://www.bbhc.org/dmnh/index.cfm

A 2,000 square meter natural history museum that takes advantage of the Buffalo Bill Historical Center’s

collections of specimens, art, firearms, ephemera, and Native American objects. As project principal, worked

closely with the architects to ensure a seamless fit to the exhibits and communicated with all stakeholders to

ensure the wide variety of voices were heard and internalized into the design.

Working with the Center’s education department, my team designed Season’s of Discovery, which is a combination

of lab and play space. You can peek through microscopes and spotting scopes, try on a bison robe, or look into a

black bear's den. There are also cushioned seating areas where stories can be heard or books read.

The exhibits are organized by ecosystems corresponding to altitude. The experience begins on a mountain top

above the tree line and concludes in the plains. Following a conceptual trail, visitors walk downward on ramps that

link the zones, overlooking a 10 meter diameter ceramic tile map of the Greater Yellowstone Ecosystem. Each

zone contains a computer interactive that allows visitors to “tour” the environment, non traditional dioramas,

some of which include keyhole videos, and artifacts from the center’s collection that are integrated into the

natural history displays. Total budget $18 million.

The Bermuda Underwater Exploration Institute

Hamilton, Bermuda

http://www.buei.org/page/view/name/0,exhibits

Three themes: the Sea, Exploration, and Bermuda are interpreted. As project designer I led a large team. The

storyline took visitors from the surface to the sea floor and a significant achievement was to “wrap” the building

around the exhibition spaces. A unique vertical simulator, styled as a futuristic submersible, takes visitors to the

bottom of the ocean.

Science at Sea is an inquisitive child’s delight and is focused on issues like pollution and sea level rise, and on

scientific challenges like whale identification. Simple hands on interactives enhance the investigation stations,

which were designed for easy updating. A changeable global map shows the current locations of many

international oceanographic research ships and submersibles, and keyed graphics describe the projects being

worked on. Hands on exhibitry communicates the difficulty of scuba diving; bioluminescence, animal sounds,

shipwreck archaeology, and the earth’s magnetic pole reversals over time. Worked directly with scientists and

experts including Clyde Roper, Noel Hume, and Teddy Tucker. Total budget $17 million for the project.

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The Greenbelt Nature Center

Staten Island, New York

An 80 square meter visitor center that incorporates artifacts, specimens, and several high tech interactives. I was

project principal and conceived the centerpiece media piece: a gesture tracking “virtual hike” that previews some

of the many natural features that can be encountered on Staten Island. Of the several hands on devices, one uses

pinball machine mechanics to show how deforested hills on the island allow too much water run off, and one of

the computer interactives focused on sound identification. Total budget $500,000.

The USS Monitor Center

Mariners’ Museum

Newport News, Virginia

This new facility is the repository and conservation center for artifacts recovered from the ship’s wreck, including

the rotating turret. Project principal, I conceived the architectural program and layout, exhibit storyline, media,

and design of this 2,500 square meter facility. Of note was the construction of a full size steel recreation of the

Monitor itself and the alignment of key artifacts in relation to it. In 2008, the AAM awarded the project an

“Excellence in Exhibition” citation. Total budget $22 million.

Navy: Technology at Sea

Chicago Museum of Science and Industry

Chicago, Illinois

As project designer, conceived full size ship fragments that were immersive, interactive environmental settings: a

carrier, destroyer, and submarine. Incorporating multi media, motion simulators, role playing games, and artifacts

such as a full size plane “landing” on the flight deck, this complex exhibit was one of the museum’s most popular

destinations for over 15 years.

Hands on interactives included a demonstration of how the speed of sound varies with the density of water,

movable models that showed how aircraft wings and blades fold up to create more space on a carrier. A group

interactive game challenged students to use knowledge gained in the exhibit about sonar, navigation techniques,

and equipment to collaborate in finding a submarine. Total budget $7,000,000.

World of Electronics

National Science and Technology Center

Kaohsiung, Taiwan

A 1,700 square meter exhibition environment with structures designed to be flexible because the interpretive

facts about electronics and computing are in a constant state of flux. In addition to modern electronics, the history

of electrical science, basic principles, and social impacts are covered. As project designer, developed all concepts

and led the international design team in the delivery of this bilingual exhibit.

SELECTED MASTER PLANNING PROJECTS

Qatar: Sea Sand Stars

Doha, Qatar

As lead master planner for this 23,100 square meter science center, I conceived a series of three knowledge

universes: sea, sand, and stars. Circulation and content was planned to promote cross connections between the

sea and atmosphere, the land and human’s use of it, and the stars from quarks on up.

The entire museum was conceived to be child oriented, but went further by including a space called Event Horizon,

a kind of permanent science fair. It would have been a staffed space with labs and equipment for intensive science

investigation by teens and others. Total proposed budget of $175 million.

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Global Connections

The Smithsonian Institution, Museum of American History

Washington, D.C.

With media producers Batwin + Robin, as master planner, I developed several approaches to the reinstallation of

the space. What we realized was key was to create a more flexible display with flexible media techniques because

technology changes so rapidly. Installations of significant artifacts such as the first Apple Computer, Samuel

Morse’s telegraph, and portions of ENIAC were planned.

The American Indian Galleries

Denver Art Museum

Denver, Colorado

A premiere collection, some say the finest, of Native American artifacts resides in dreary galleries at the museum.

A radical approach was developed in concert with indigenous advisory groups in an effort to dissolve geographic

boundaries in favor of using cross sections of Native people’s approaches to their crafts, spirituality, interaction

with animals and the environment.

Shanghai Science and Technology Center

Shanghai, China

With RTKL Architects, I conceived the broad interpretive structure and architectural organization of this 80,000

square meter facility.

Tsunami Memorial and Museum Competition Finalist

Khao Lak, Thailand

Created the interpretive concepts, design renderings and architectural flow scheme for a 900 square meter

interpretive experience proposed for a new museum to commemorate the 2004 Indian Ocean tsunami and to

serve as a learning center for relevant earth and ocean sciences.

The Staten Island Discovery Center

St. George, Staten Island, New York

For the Staten Island Institute of Arts & Sciences’ planned project at the St. George Ferry Station, with architect

Peter Eisenman, Guerin was project principal. In that role he assembled an expert advisory committee to work

with the board to develop content focused on the intertwined natural and cultural evolution of New York City. A

fundraising package was created, including elaborate models and renderings.

SELECTED MOBILE MEDIA SYSTEM PROJECTS

The Empire iPOD

Currently working with the audio tour company at the Empire State Building to convert their standard audio tour

to the iTouch platform. Responsible for logistical analysis, sales cabinetry design, and media concepts for

marketing the tour. It is expected to launch in late 2009 with some 700 devices rentable to 12,000,000 visitors per

year.

SIguide

The Smithsonian Institution

Washington, D.C.

Conceived the interface and media for the SIguide and led a team of 20 that included writers, graphic designers,

producers and programmers in 2004 005. Guided the marketing strategy including logo development, signage, and

advertising. Was primarily responsible for conceiving, developing and managing all content productions on the

device totaling almost 4 hours of audio and video for the National Air & Space Museum, American History

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Museum, Postal Museum, and the Castle. Preliminary work was done for the National Portrait Gallery, Museum of

American Art, and the Natural History Museum.

ARIF

Petrosains

Kuala Lumpur, Malaysia

Led the development team for the ARIF (A Resourceful, Informative, Friend) that was designed in parallel with the

exhibits so the mobile and static information are illuminated by each other. Based on the Apple Newton, the ARIF

was able to know where it was in the museum, deliver gently pushed content, track visitors use and interests,

publish a relevant bibliography to them, and acted as the interface to many of the computer interactive in the

center. Over 400 were deployed and were so popular their use was restricted to second time visitors.

Queen Mary University London, Centre of the Cell

In 2003, designed and storyboarded a series of health science challenges and tasks which were executed in Flash.

Students used the handheld as a magnifier for cells, a tissue matcher, laboratory notebook, and, in the finale, the

group performed a wi fi organ transplant.

SELECTED BRANDED ENVIRONMENTS

Nurai by Zaya Sales Center

Abu Dhabi, UAE

Conceived and planned the 3,000 square meter sales center located on a desert island 12 kilometers off the coast

of Abu Dhabi. It was conceived, designed, and built in less than 3 months. Orchestrated complex architectural,

marketing, and media requirements with a tight connection to the Nurai by Zaya brand.

New Balance Shoe Display

DTLR Baltimore, Maryland

Design and fabrication consulting for a working prototype display system to be rolled out nationally. Project was

for Mother, an agency in New York City.

90 West Street

New York, New York

The W Downtown Hotel and Residences project includes some of the most complex technologies ever brought to

bear in a commercial environment. Techniques used include several types of gesture interfaces, extreme

projection geometries, and point by point lighting and audio controls.

The Wright Place

The Smithsonian Institution, National Air & Space Museum

Washington, D.C.

Creative director for the Wright Place restaurant complex for the busiest McDonald’s in the world. Conceived

“Macroscopes” that held video screens displaying a wide variety of relevant air and space related content to

customers. Also responsible for the cash wrap stations and various interpretive elements.

340 E. 23rd Street

New York, New York

Designed and oversaw the production and installation of magical theatrical settings that evoke a finished living

room. The interactive media originates from different pieces of “furniture.” Several other presentations reveal

aspects of building amenities. Design was coordinated with Philipe Starck and Yoo USA.

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650 6th Avenue

New York, New York

Developed a 14 meter long, double sided “digital promenade” that communicates the history of the Ladies Mile

where the lofts are located. As if reflected in store windows, potential clients see themselves incorporated into the

experience as it leads them to the apartment settings staged in an art gallery setting.

PRESS, ARTICLES, AND CONFERENCES

“Not a Museum, an Interpretopia: new ways to interpret the Hudson River”

Public presentation, Tivoli Bays Visitor Center

Tivoli, NY March, 2008

Hudson River Maritime Museum

Development Workshop, workshop leader

Kingston, NY, November, 2007

“New Interpretive Media and Technologies: Toward Interpretopia”

White paper for Christopher Chadbourne Associates

San Francisco Museum and Historical Society, January, 2006

Exhibit Strategies Workshop, workshop leader

National Oceanographic and Atmospheric Administration

Silver Springs, May 2004

“Hybrid Technologies and the Meta museum”

Presentation, Canadian Museum of Nature

Ottawa, January 2004

“Hybrid Technologies and the Meta museum: changing and enhancing the visitor experience”

Presentation, Museum and Computer Network Conference

Las Vegas, November 2003

Exhibit Design Strategies Workshop

Presentation, ASPAC Conference

Kuala Lumpur, February 2003

“Presenting a New Kind of Science Museum: Qatar, Sea Sand Stars”

Presentation, ASPAC Conference

Kuala Lumpur, February 2003

“Handhelds in the Museum Environment: A Designer’s Point of View”

Presentation, CIMI Conference

Portland, June 2002

“Leading Edge to Bleeding Edge: Implementing New Interpretive Technologies”

Presentation, Museum and Computer Network Conference

Toronto, April 2002

“Museum Galleries in the 21st Century: Where Are We Headed?”

Presentation, Royal Ontario Museum – The Renaissance ROM Design Lecture Series

W. Scott Guerin: Basic CV abnlqj@r.postjobfree.com c. 845-***-**** Page 7

Toronto, January 2002

Guerin, Scott. “A Complicated Story.”

In Tangled Destinies: The National Museum of Australia,

edited by Dimiti Reed. Australia: Images Publishing Group 2002

Design Charette for a museum addition

National Air & Space Museum

February 2002

Hall, Peter. “Where Exhibits and Entertainment Meet”

New York Times, May 2, 2001

Dunlap, David. “Making a Museum Where Thousands Did Their Time”

New York Times, May 2, 2001

“Architecture and exhibits at the National Museum of Australia”

Presentation, Australian National University Lecture Series

Canberra, ACT, August 1999

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