Sales Marketing

NILDA G. THOMAS

**** ********* ***** - **** **********, MI 48302

Home: 248-***-**** • Cell: 248-***-**** • E-mail: abnlpm@r.postjobfree.com

Dynamic marketing strategist with a unique blend of business and technology understanding.

Strengths in business development, strategy, new market penetration, channel/partner alliances,

marketing/e-marketing, vertical markets, sales support, customer relationship management, and e-

business. Experienced in high-tech, rapid-growth, mature, and global environments. Relationships with

senior executives in industry and private sector.

• Initiated and managed a CRM Lead Program for a national telecom sales center.

• Propelled lead demand generation process, contributing 25% of the $1M goal within the first five

months of conception.

• Created integrated marketing strategy and implemented relationship-marketing processes.

• Implemented business development strategies and identified potential revenue sources and

opportunities.

Creative strategist who positions products, services, and companies for optimal growth and market

dominance.

• Spearheaded the launch of automotive vertical to 142 senior level executives keynoted by Microsoft

CEO.

• Utilized strong channel marketing skills to plan organizational growth strategies.

• Managed industry events and marketing initiatives resulting in brand awareness and increased

revenue.

• Managed development of marketing collateral, direct mail, e-commerce initiatives, RFPs, tradeshows,

and executive conferences.

• Planned marketing campaigns and managed several nationwide expos attended by 50,000

professionals annually.

Results-driven leader able to target critical issues and re-engineer processes to increase bottom-line

impact.

• Developed automotive-specific evaluation template tying in solution sales methodology identifying

purchase objectives of attendees.

• Trained sales reps in market intelligence practices resulting in 100% greater knowledge of client

base in specific territory.

• Re-engineered internal communication processes resulting in 50% improved efficiency.

• Developed process improvement strategies and implementation for Sales and Marketing Group of

major automotive manufacturer.

• Developed Product Release Standards, Procedures Reference Manual, and Technical Writing

Standards streamlining business processes.

Fluent in Spanish

MBA, e-Business concentration – Honors graduate, University of Phoenix, 2003

BA, Marketing Communications ~ Minor: Spanish – University of Detroit, 1980

Exchange Student - Technological Institute of Mexico -Yucatan, Mexico, 1978

Leadership Detroit – 2005/2006 Class XXVII

Professional Experience

Workforce eTraining Solutions, LLC / IFEA 2006 to 2009

President

Direct the operations, business development, marketing, administration and delivery of online

compliance and professional development courses in Homeland Security, Law Enforcement, Security

Professional, OSHA, Business, IT, and more. Build strategic alliances and partnerships to resell product

to government and corporations. Establish relationships with decision makers and key people of

influence within client market to develop workforce development and apprentice programs.

Oakland University – Detroit, MI 2006

Interim Executive Director – School of Nursing

Direct the development, growth, administration and delivery of professional development

programming and provide leadership for a self-supporting entrepreneurial department. Direct the

operations of the Professional Development and Continuing Education Department.

• Develop relationships and partnerships with hospitals, health care systems, government agencies,

industry, and professional organizations creating opportunities for new business ventures and

programs.

• Create new and enhance existing programs.

• Oversee the implementation of strategic plan for marketing, program promotion, public relations

and publicity to include initiating corporate visits, initiating community and professional association

involvement, event sponsorship, conference exhibits and presentations, hosting events and focus

groups, designing marketing materials, and working with the internal and campus marketing staff for

routine and targeted support.

• Provide leadership in development and use of distance learning and web-site development.

• Provide financial oversight of department and program revenue and expenses assuring profitability.

Negotiate contracts for use of classroom sites, external office space and equipment.

Nilda G. Thomas – page 2

Deloitte & Touche USA LLP – Detroit, MI 2004 - 2006

Senior Marketing Manager - Manufacturing & Health Care Practice GL

Manage, direct, and execute high-level regional industry events geared toward client awareness and

prospective client acquisition. Direct and assist in messaging of business development marketing

collateral material. Work with national and regional leadership to develop and allocate budget for

Great Lakes manufacturing and health care vertical markets.

• Develop strategic marketing/communication plans and initiatives in conjunction with business

development and client service professionals.

• Implement specific marketing strategies outlined in strategic plan and define/delegate individual

objectives in accordance with national, regional and local office strategic goals.

• Work with partners to provide directional vision for marketing programs, promoting the development

of cross-functional marketing strategies and business development opportunities.

• Regional champion and point of contact for SAP CRM and Business Warehouse (BW) rollout and

utilization.

• Women’s Economic Club – NAIAS Automotive Breakfast

• Protégé in Regional Mentoring Program

Rochester College – Rochester Hills, MI

Adjunct Professor – Marketing Research 2004 – Fall Semester

Provide instruction in the marketing research processes and methods to senior students with emphasis

in primary and secondary data collection methods, questionnaire design, sampling plans, and the use

of SPSS technology to aid research. Instruction provides students in developing critical thinking and

analytical skills through real world case assessments.

Microsoft Corporation – Southfield, MI 2002 - 2003

Senior Field Marketing Specialist for Automotive/Manufacturing GLD

Manage Go-To-Market (GTM) campaigns. Develop sales/marketing programs to promote Microsoft

Solutions within Automotive and Manufacturing vertical markets. Collaborate with account teams on

marketing strategy to help drive revenue. Build relationships with internal/external partner marketing

managers. Marketed to senior and C-executive level audiences.

• Developed Automotive Marketing and Communication Plan establishing the company’s automotive

marketing strategy for the

Great Lakes region.

• Identified and analyzed account trends via internal databases to develop marketing strategies to help

close opportunities.

• Created Automotive Web Portal for Great Lakes District for ease of acquiring industry information.

• Orchestrated the 1st Microsoft Reception at the North American International Auto Show Pre-Charity

Gala strengthening executive customer relationships.

AT&T Business– Michigan Growth Markets – Southfield, MI 2000 - 2002

Assistant Marketing Director

Developed, executed, and managed a CRM Lead Program for the Sales Center. Collaborated with

alliance channel team to develop business channel marketing initiatives. Created and executed

strategic marketing plan and provided market and competitive intelligence. Designed and

incorporated multi-media support for events, conferences, and branch intranet.

• Implemented sales readiness program.

• Increased annual new revenue by $450,000+ above the previous run rate for the ANX offer.

• Managed multi-media events and marketing initiatives resulting in brand awareness and increased

revenue.

• Piloted a CD-ROM program, featuring “Techno-Telecom” media assets to support outside sales

initiatives.

President/CEO & Independent Technology Consultant – Ann Arbor, MI 1997 – 2002

Ample Business Solutions (www.amplebiz.com)

Advised customers on their computer training, business, and technology needs. Ample Business

Solutions provided an array of technology/business products and services via the Internet. Offerings

include: on-line and personalized training, instructor-led courses, Microsoft approved Windows,

MCP/MSCE technical courses, Certified Internet Webmaster (CIW) certification courses website

development, and more. Computers and peripherals, business and educational software and office

supplies. Certified as a minority business through the Michigan Minority Business Development Council

(MMBDC).

Compuware Corporation - Farmington Hills, MI 1998 – 2000

Launch Manager

Managed the development and execution of collateral materials of new product releases aiding the

division to successfully increase revenue and brand awareness. Provided support to worldwide sales

and product management staff.

• Developed product positioning for e-commerce Internet messaging resulting in increased sales.

• Consolidated collateral materials, realizing a 15% reduction in production and printing costs.

• Initiated and orchestrated the development of a Product Release Standards and Procedures

Reference Manual resulting in reduced cycle time of implementation of new releases.

Nilda G. Thomas – page 3

Decision Consultants, Inc. - Southfield, MI 1994 – 1998

Consultant

• Managed Year 2000 compliance initiatives for United Technologies Automotive account.

• Developed coaching and people management skills by leading a diverse team of 24 engineers

through the completion of

a RFP presented to Ford Motor Company. Conducted proposal-writing workshop for engineers.

• Enhanced problem solving and analytical skills by developing process improvement strategies and

implementation for Sales and Marketing Group at Ford Motor Company.

Electronic Data Systems Corporation (EDS) - Southfield, MI 1986 - 1991

Business Communications Analyst 1989 - 1991

• Directed the marketing of the distance-learning program for Video Services Group.

• Worked with industry tradeshows and trade publications to promote the company’s message and

position in the marketplace.

• Trained technical consultants in sales and marketing tactics, and tradeshow etiquette.

Business Development Analyst 1988 - 1989

• Managed projects for the Integrated Document Processing Division for General Motors and other

accounts.

• Managed the development and orchestration of strategic business plan for the group.

• Worked with a diverse team of engineers to develop detailed requirement analysis and technical

proposals for customers.

• Developed and implemented Technical Writing Standards for the group to establish consistency.

Marketing Support Representative 1986 - 1988

• Collaborated with a diverse team of engineers on various studies analyzing the customer’s business

needs to determine appropriate implementation of special projects.

• Performed on-site interviews at account facilities to better evaluate customer’s line of business to

subsequently recommend cost effective solutions to streamline their business processes.

• Managed the development and design of technical proposals and user manuals for General Motors,

government and commercial accounts.

PROFESSIONAL/CIVIC AFFILIATIONS

• 2008 Obama Presidential Campaign for Change – Oakland County, Michigan

- Team Captain Novi Group grew volunteer base to over 100 in three weeks. Team organized

“Bowling for Obama” Fundraiser.

- Assistant Field Office Coordinator, Volunteer Area Coordinator, and Team Leader for West

Bloomfield. Team organized forums for Jewish Community, Senior Citizens, and Women. Election

Day Staging Director.

• Chief Learning Officer Business Intelligence Board member

• Hope United Methodist Church – Parishioner/Chair, Strategic Fundraising Taskforce

• Women’s Economic Club

• National Association of Female Executives (NAFE)

• Metro Detroit Teen Conference - Merrill Palmer Institute - Steering Committee

• Hunger Action Coalition of Michigan – Former Advisory Board Member

• Ann Arbor IT Zone (Charter Member)

• Alpha Kappa Alpha Sorority, Inc.

• The Links, Incorporated

• Hispanic Business Alliance

• U.S. Women Chamber of Commerce (USWCC)

• Michigan Council of Women in Technology (MCWT)

• Women in Technology International (WITI)

• City of Hope – Former Executive Board Member

• Digital Detroit Women in Emerging Technology – Former Committee Member

• Washtenaw County Workforce Development Board - Former Board Member

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