Manager Management

ROBERT F. MURRAY

**** ***** ***** ** ******, OH *3017 *********@********.**.***

Home 614-***-**** Cell 614-***-****

VP STRATEGY

Senior executive with over 20 years experience in Strategic Planning, Information Technology, and complete

Software Development Lifecycle (SDLC) at fast paced, high growth companies. Change agent and problem solver

adept at understanding business needs and implementing innovative technology solutions. Excel at leading concurrent,

international (India, Poland, Vietnam, Great Britain), large scale projects by building focused, motivated teams to meet the

fast paced demands of today’s environment. Possess exceptional communication and presentation skills. Equally skilled

in one on one customer briefings and large group (100 – 250) presentations. Participated in company acquisitions and

led the integration from a technology and cultural perspective. Initiated contact and negotiated with Fortune 500

Company to purchase Intellectual Property and make significant equity investment in startup venture.

KEY MANAGEMENT & TECHNOLOGY STRENGTHS

• • •

Emerging Technologies Productivity Improvement Analysts Presentations / Meetings

• • •

Web based applications Vendor Negotiations Staff Development

• • •

PHP, Apache, C++, .NET Product Development / Lifecycle Press Interviews

• • •

SQL Server, Replication Server Cross Organization Collaboration Mergers / Acquisitions

• • •

Java, JavaScript, XML Buy vs. Build tradeoffs Technology Presentations

• • •

Converged Networks(SoIP / VoIP) Systems Integration P & L Accountability

CAREER HISTORY

INTO GREAT COMPANIES/E-PLAY, LLC - Ohio 2006 - Present

Into Great Companies is a venture capital-run business incubator that acquires emerging companies and grows them into self-

sustaining and profitable enterprises. e-Play is a portfolio company focused on deploying a patent-pending, network enabled,

electronic media consumer self-service platform. Deployments grew 350% in 2008 and tracking to an additional 400% growth in 2009.

CHIEF TECHNOLOGY OFFICER, VICE PRESIDENT STRATEGY AND APPLICATION DEVELOPMENT

Recruited by COO to bring strategic vision and technology leadership to portfolio of companies. Responsible for all

aspects of technology including vision, product development, customer delivery, and IT infrastructure. Changed product

roadmap to prioritize critical customer features bringing product from prototype to release in 6 months. Created an

architecture and a team mindset for rapid addition of new, business focused features while increasing quality. Introduced

and managed right sized SDLC as the project and staff grew. Created product separation from competition and increased

retailer interest by adding buyback and games to existing product line, revolutionizing the used game and movie market.

This innovation opened the door for trails with new retailers, including several which were actively engaged with the

competition. Software covered Web based user interface, robotics, consumer transactions, production network, and

central datastore. Initiated relationship and worked with NCR executives to sell part of the kiosk’s IP, creating large return

for investors.

Executive Highlights

• Created new, scalable architecture and glide path for implementation to ensure continued customer focused

releases that were released on time

• Reduced high severity post release bugs by 70% by adding software development practices to increase quality

and predictability

• Introduced first release in 6 months by building high energy, focused, software development team

• Increased trial size 150% by introducing unique product features the competition cannot match

• Realized a 22% ROI in the first year from outsourcing network cellular connectivity to VAR and managed

relationship

• Collaborated with several customer organizations (DollarTree, Exxon, GameStop, Speedway, The Ohio State

University) to create and support Kiosk trials

• Software technologies included VB, .NET, SQL Server, C++. PHP, Apache, AJAX, and Java Script

ROBERT F. MURRAY PAGE TWO

INTO GREAT COMPANIES/PERCEPTIONIST - Ohio 2007

Perceptionist, an Into Great portfolio company, is an inbound call center targeted at small franchisees .

VICE PRESIDENT, OPERATIONS

Asked by the CEO to turn around operations while e-Play was in a down cycle, I was able to change the attitude and

environment creating a more productive and professional team, allowing the company to grow clients confidently.

Executive Highlights:

• Improved call answer rate 25% by monitoring and posting results

• Increased revenues 20% by introducing outbound ‘warm call’ program to fill in for non peak scheduled times

• Reduced call offs 70% by creating more consistent schedule and terminating repeat offenders

• Reduced monthly run rate 40% negotiating new contract with service provider

• Created formal on boarding and training program to retain top talent

• Implemented audit schedule and gave near real-time feedback

• Engaged sales department to help during high call volumes and weekly staff meetings

LUCENT TECHNOLOGIES - New York, Massachusetts, Ohio 1996 – 2005

Backed by Bell Labs Innovations, Lucent Technologies is a Fortune 100 company that designs and delivers systems, services and

software that drive next-generation communications networks.

EXECUTIVE DIRECTOR OPERATIONS, NETWORK OPERATIONS SOFTWARE 2002 – 2005

Responsible for all aspects of operations for an Application Software division with 8 products addressing Service,

Network, and Fault management for both the Service Provider and Enterprise markets. Maintained budget authority of

$40MM with 3 Director level reports and 220+ engineers and consultants across 6 global sites. Coordinated all aspects of

product development including architecture, scope, process methodologies, quality management, and deliverables. Led

efforts in staff development, internal relations/negotiations, and external customer meetings and presentations. Weighed

buy vs. build tradeoffs and managed vendor relations at the executive level. Respected member of executive leadership

committee charged with establishing strategy, vision, and mission planning encompassing cultural, organizational,

financial, and product goals. Conducted technical and cultural due diligence on several target companies and managed

integrations at the executive level.

Executive Highlights

• Reduced spending by 25% to better align costs and revenues. Through the elimination of portfolio overlaps,

redeployment of resources, and prioritization of deliveries, created a far more efficient operation while maintaining

quality and overall customer satisfaction. Further reduced spending by 10% over the next year and changed

overall mindset about spending. Successfully kept team motivated during downturn

• Improved quality and time to market through enhanced, right sized processes and investment in quality-minded

resources

• Initiated offshore development in Vietnam and Poland to augment the USA based staff

• Introduced successful integration strategy for diverse software assets, creating a “best in suite” solution and

increasing addressable market, setting Lucent up for the converged VoIP and SoIP markets

• Started ground up Development software project to address service management, using web based and J2EE

technologies. Partnered with customers during development to ensure the solution was meeting their concerns.

First release was 14 months from inception. Managed all relations with other departments to ensure smooth

release

• Delivered customer presentations, both in one-on-one executive technology briefings and user groups

• Consistently rated ‘best presenter’ delivering Lucent messaging at conferences (100 – 250 people), including

Q&A and round table discussions

• Generated a 300% funnel increase in 6 months. Created new marketing strategy for legacy product and initiated a

new user interface

• Grew revenue 25% in first year and realized a 20 month ROI bringing enterprise product to the service provider,

leveraging branding and Lucent to market as best in class solution

• Increased brand recognition by initiating a single GUI for all products

• Responsible for Enterprise IT, Circuit Switch, Packet Switch, Wireless, and converged technologies (VoIP, SoIP)

covering service, performance, and fault areas of Network Management

ROBERT F. MURRAY PAGE THREE

DIRECTOR, PRODUCT DEVELOPMENT 2001 – 2002

Responsible for development of Network Management product set for ATM networks. Worked on larger portfolio

rationalization from Lucent division mergers, managing the exit of some dead end products.

• Successfully turned around a de-motivated team

• Managed change of operations from cost center to P&L, working with both product teams and customers

• Successfully initiated, created, and managed India development center to reduce maintenance costs

approximately 50%. Had an in year ROI

DIRECTOR, CHIEF ARCHITECT 2000 – 2001

Oversaw merging of several Lucent divisions into one from a technical perspective. Managed international team of

Architects.

• Quickly identified synergies across disparate products and locations and designed glide paths for integration while

maintaining market presence and meeting customer needs. Always weighed technical merits against business

needs, and looked for solutions already in the market

ASCEND COMMUNICATIONS – Bohemia, NY (Acquired by Lucent Technologies) 1997 – 2000

Ascend communications was a leader in high density dial up and carrier grade packet switches. Ascend was purchased by Lucent

Technologies in 1999.

DIRECTOR, DEVELOPMENT

Managed software development teams developing near real time service management for data access portion of network

cloud. Implemented new technology while maintaining and meeting customer needs. Played key architectural role in

designing distributed system to meet stringent performance requirements.

• Effectively coached engineers in debugging third party SW in machine language to find root cause issues

• Created memory management tools to successfully debug memory allocation issues during off hours

• Significantly improved quality and time to market

STONY BROOK SOFTWARE – Bohemia, NY (Acquired by Ascend Communications) 1996 – 1997

Stony Brook Software was a pioneer in the network management and provisioning space offering a multi-vendor, off the shelf solution.

Purchased by Ascend Communications in 1997, it became the network management division for Ascend.

DEVELOPMENT MANAGER

Responsible for database and reporting group. Re-architected and coded database and data access, creating an object

oriented data access shielding layer. Ported database to RDB from file based Btrieve.

• Improved reporting access algorithms 4 fold

• Initiated Quality Department, improving quality and customer satisfaction

• Mentored and coached such that every promotion to manager over the next several years was someone from this

group

REUTERS – Hauppauge, NY 1989 – 1996

Reuters is a global leader in financial news and analysis. Dealing 2000-2 was an automated matching system for foreign exchange

instruments.

TECHNICAL MANAGER

Lead designer of new online reporting and administration tool.

• Designed and implemented parts of Real Time SW transaction trading system for foreign exchange (FX) spot

market. Worked in multithreaded environment

• Recognized as database and debugging expert. Frequently called upon to lead in the resolution effort when there

were large problems, including in code bases never before worked on

EDUCATION & TRAINING

MS, Applied Mathematics and Statistics, SUNY Stony Brook

BS, Mathematics and Computer Science (Double Major), Hofstra University

Loyal Olman award recipient for top Mathematics student in class

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