WILLIAM R. WETZEL, JR.

**** ********* ******

Bowling Green, KY 42104

abnlmc@r.postjobfree.com

270-***-**** (Cell) 270-***-**** (Home)

SUMMARY OF QUALIFICATIONS

A challenging position that would utilize my project management capabilities to increase sales, improve cycle time,

and build customer relationships for products and services that address market demand.

PROFESSIONAL EXPERIENCE

DESA, LLC., Bowling Green, KY 9/00-12/08

Marketing Manager

Responsible for new product introductions, product line maintenance, and strategic planning for multiple product

categories. Project team leader responsible for managing and coordinating the timely completion of projects.

Work closely with other departments in developing strategies for customer programs, including product

recommendations, profit analysis, and pricing direction. Prepare sales presentations for customer line reviews.

Accomplishments:

Directed new product development – driving cross-functional teams from concept to rollout.

Developed strategic plans and road maps for 7 product categories.

Launched cordless line of outdoor power equipment – generating $2.9 million in the first year of

introduction.

Implemented cost reduction programs that resulted in $500,000 savings and $725,000 in gross profit.

Grew 200 SKU’s in four product categories – representing more than $45 million in sales.

Upgraded product packaging and developed point-of-purchase displays for home center channels –

increased sales 10% per year.

Developed and implemented quantitative survey-based and qualitative field research to determine

consumer preferences, product direction and identify market trends.

CEI COMPANY, LTD., Springfield, TN 10/98-9/00

Sales Engineer

Responsible for increasing sales with new and existing automotive customers. Interface with Engineering and

Manufacturing personnel in recommending products that meets customer specifications. Coordinate and monitor

program team activities. Develop profit enhancement and cost reduction proposals. Coordinate pricing activities,

and negotiate with customers relating to commercial issues. Conduct sales and technical presentations to customer

base.

Accomplishments:

Awarded three new business contracts from Tier One suppliers – generating over $12 million in sales

revenue.

Responsible for managing 15 sales programs – represented over $28 million in annual sales.

Participated in focus teams responsible for product quality and cost savings activities – achieved a 5%

inventory cost reduction, and $525,000 in potential lost sales by eliminating two unprofitable businesses.

Conducted sales presentations to customers profiling company capabilities and new product development

activities.

Exposure to QS9000, PBM activities, TQC concepts, and Quality Control Circles.

PRIOR EXPERIENCE

COLTEC INDUSTRIES, Inc. 1/81-8/97

Holley Performance Products Division

Product Manager

Developed and maintained six product lines that generated over $35 million in sales. Monitored industry trends and

analyzed competitors. Interfaced with Sales, Advertising, Purchasing, and Engineering to develop new products.

Corporate representative on sales presentations to key accounts. Selected vendors for product sourcing initiatives.

Established profit margin and pricing objectives for all six product lines.

Accomplishments:

Researched and developed new fuel injection components product line – increased sales by 25%.

Developed new packaging for three different product lines – resulted in 4% reduction in warranty returns.

Responsible for establishing prices and margins on over 2,800 SKU’s.

Resourced and consolidated product lines – resulted in an 11% reduction in SKU’s, a 2% savings, and a

95% order fill rate.

Senior Product Merchandiser

Provided sales force with required product support and collateral materials. Responsible for catalog development

and implementation.

Accomplishments:

Designed product catalogs and distributed to over 1,200 accounts worldwide.

Created company newsletter with information on product updates, sales incentive programs, merchandising

aids, and guest editorials.

Technical Service Representative

Provided customer service support and training. Participated in trade shows to showcase new products.

EDUCATION

B.S.B.A., Marketing. The Ohio State University, Columbus, OH.

Microsoft Excel, Word, Project, Access, Power Point.

MEMBER ORGANIZATIONS

Society of Automotive Engineers (SAE) 1999 -00.

National Youth Sports Coaches Association (NYSCA) 1997 -98.

The Ohio State University Alumni Association.

REFERENCES AVAILABLE UPON REQUEST

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