Sales Marketing

Joel R. Rickman

**** ****** ****** *********:

Las Cruces, NM 88011 To secure a career position

575-***-**** in healthcare sales and marketing.

EDUCATION:

Masters of Business Administration (MBA), New Mexico State University.

Bachelor of Arts (BA), Journalism, New Mexico State University.

EXPERIENCE:

COMMUNITY MARKETING LIAISON, Center for Family and Adolescent Research, April 2008 to present.

Responsible for marketing and promotional activities to stimulate referrals and census growth for three behavioral

health treatment programs. Numerous sales presentations to pediatricians, family practice and internal medicine

physicians as well as additional allied health providers. Increased new clients, enrollments and referral sources by

more than 100% in the first year. Prepare weekly call reports for management and create advertisements and

newsletters for publication.

COMMUNITY MARKETING LIAISON, Zia Hospice, January 2006 to February 2007. Responsible for

marketing, new business development and public relations in order to increase referrals and average daily census.

Major physician target markets include family practice and internal medicine providers with additional calls to

specialty physicians in oncology, psychiatry, and cardiology. Helped implement call reporting and referral

development techniques to help this growing company achieve immediate, positive census growth.

PHARMACEUTICAL REPRESENTATIVE, PDI-GlaxoSmithKline, August 2003 to January 2005.

Responsible for direct sales of prescription medication to physicians. Successfully marketed three complex

medications, including Paxil CR, COREG and Avodart. Recognized as a top market leader in my division and

consistently achieved high sales goals and market share. Ranked in the top 7% of all representatives nationally.

Highly effective organizational skills combined with superior territory management techniques maximized my

effectiveness as a pharmaceutical representative.

COMMUNITY MARKETING LIAISON, Mesilla Valley Hospital, May 2001 to April 2003. Responsible for

direct sales, new business development and territory management for all of Southern New Mexico and El Paso,

Texas, on behalf of Ardent Health Services. Successfully increased referrals from new physicians and hospitals.

Effectively developed new business through a comprehensive, targeted direct sales program combined with

professional territory management techniques. Prepared marketing and sales plans, special public relations events

and promotional materials.

MARKETING COORDINATOR, OCCU-CARE Medical Clinic & HealthSouth PT Clinics, February 2000 to

April 2001. Responsible for direct sales, new business development and marketing management for three health

care facilities in Southern New Mexico. Expanded physician referrals to both HealthSouth Physical Therapy

clinics in Las Cruces and Silver City. Successfully developed extensive new business for OCCU-CARE Medical

Clinic by implementing an aggressive direct sales campaign which established OCCU-CARE as the recognized

market leader in occupational medicine for Las Cruces.

SPECIAL SKILLS AND AREAS OF EXPERTISE:

- Successful in sales and marketing of complex, specialized products and services to highly educated, expert users.

- Proven ability to quickly learn complex scientific concepts for communication to select sales audiences.

- Extensive experience in advertising, public relations, public speaking and making formal presentations.

References are available upon request.

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