Dana L. Jones **** Muirfield Drive, New Albany, IN 47150

abnlg3@r.postjobfree.com • Cellular 502-***-**** • Home 812-***-****

Summary

Performance-driven executive with 15 years experience in the beauty industry and notable success in

delivering impressive turnaround results at large corporations. Strengths in analyzing current

organizational systems and implementing long-term strategic educational policies, programs, and

initiatives that have supported overall company growth, improved staff productivity, and increased profit

margins. Demonstrated ability to coach diverse, cross-functional teams to achieve objectives and meet

critical deadlines in both corporate education and sales divisions.

Experience

New Sunshine LLC, Indianapolis, Indiana 2008-present

Fortune 500 company manufacturing sun care products both domestically and internationally. Annual

company revenues in excess of $100 Million.

Represent company in the field by managing sales of four of the company’s distributors, one of which is

the company’s largest distributor constituting 25% of company’s overall sales or $25 Million.

National Field Sales Representative

Responsible for growing overall sales within four of the company’s distributors with annualized sales in

excess of $30 Million.

Increased distributor sales in first year by $5.1 Million or 17%.

Developed new education/training programs to assist the salon owner in the analyzation process of

their business to maximize revenue.

Evaluated current communication processes between distributor and manufacturer staff members to

enhance the flow of communication for a higher level of efficiency and productivity.

Partnered with distributor management and sales teams to assess educational needs both inside and

outside of the organization.

Responsible for scheduling and coordinating salon trainings between distributor representatives and

corporate trainers.

Designed and implemented salon growth consulting program for utilization by field sales team.

Being True Cosmetics LLC, San Francisco, California 2007 to 2008

San Francisco based company distributing Being TRUE Skincare and Cosmetics, and

Priori Bioengineered Skincare.

Represented company in the field by opening new business, and providing training to new and existing

business including but not limited to, salons, day spas, resort spas, med-spas, plastic surgeons, and

dermatologists.

Regional Account Executive / Trainer, Mid South / Eastern Region

Responsible for establishing, and driving sales in Mid South Region including, Kentucky, Tennessee,

West Virginia, Washington D.C., Maryland, and Delaware.

Regularly exceeded sales quotas. Rapidly mastered new product data.

Manage existing accounts, and establish new accounts in both the spa and cosmeceutical sectors.

Responsible for training and educating key accounts on company’s philosophy, product, and technical

applications.

Aveda Corporation, Blaine, Minnesota 2006 to 2007

Fortune 1000 Company producing hair care, skincare, body care, cosmetics, aroma, and professional

products internationally. Annual revenues in excess of $500 Million.

Accountable for all aspects of store management including but not limited to, coach, motivate, and

provide education to sales team, maintaining proper inventory levels and achieving sales goals.

Team Leader / Retail Director, Aveda Experience Center, Louisville, Kentucky

Increase sales by 15% in first 9 months, company benchmark 4%.

Developed and implemented a training plan for existing staff members.

Cultivated an “In-Store Coach” Program to place staff members in areas of expertise.

Raised national store sales ranking from #8 to #6 in first 9 months.

Recruited and hired additional mission aligned staff members to the team.

Daily assessment of staff member’s progression of key concepts and knowledge.

Managed 10+ team members.

Responsible for all aspects of inventory management.

Aveda Corporation, Blaine, Minnesota 2005 to 2006

Fortune 1000 Company producing hair care, skincare, body care, cosmetics, aroma, and professional

products internationally. Annual revenues in excess of $500 Million.

Act as a communication conduit from Aveda to salon and from salon to Aveda through delivering product

education, acting as role model on how to effectively sell Aveda Product, and driving sales.

Salon Development Partner, Louisville, Kentucky

Grew Aveda brand in the Louisville, Kentucky territory 10% within first 6 months for Aveda Corporation

with annualized sales of over $1.5 million, company benchmark 3%.

Managed and grew the Aveda brand in the Louisville, Kentucky sales territory – home of the largest and

most profitable freestanding salon in the territory and in the region.

Ranked as top sales representative under Regional Sales Manager.

Regularly exceeded sales quotas. Rapidly mastered new product data.

Performed outstanding customer relationship management, ensuring educated clients, customized

products and services and creative solutions.

Assisted in the design and implementation of marketing and educational programs for salons and spas

in the Mid-America Region.

Chosen as Principal Educator by Regional Manager to facilitate new Aveda training program in which

new and existing salon management and staff members can learn all aspects of the company, from

company’s philosophy to product knowledge.

Mentored Sales team in the area of sales development and education.

Assembled a “leave behind” information binder for utilization of field sales team when prospecting new

Business.

Fredric’s Aveda Corporation, Fairfield, Ohio 2005 to 2005

Represented the nation's second largest distributor of Aveda Products.

Served as a communication conduit from Aveda to salon and from salon to Aveda through delivering

product education, acting as role model on how to effectively sell Aveda Product, and driving sales.

Territory Manager, Louisville, Kentucky

Grew Louisville, Kentucky territory 15% within first 9 months for Aveda Corporation with annualized

sales of over $1 million, company benchmark 3%.

Managed and grew the Aveda brand in the Louisville, Kentucky sales territory – home of the largest and

most profitable freestanding salon in the territory and in the region.

Ranked as top sales representative under Regional Sales Manager.

Regularly exceeded sales quotas. Rapidly mastered new product data.

Performed outstanding customer relationship management, ensuring client education, and customized

products and services.

Lanesville Community School Corporation, Lanesville, Indiana 2004-2005

Secondary Foreign Language Teacher

Secondary Spanish Teacher

Developed and implemented Spanish program at secondary level.

Taught secondary students’ Spanish grammar, conversation, and literature.

Selected and designed secondary Spanish program curriculum.

Formed and sponsored extra-curricular Spanish club.

Presented with Teacher of the Month from Student Body.

New Albany Floyd County Consolidated School Corporation, New Albany, Indiana 2002-2004

Secondary Foreign Language Teacher

Secondary Spanish Teacher

Chosen to participate as committee selection member in selection process of new Spanish program

curriculum at secondary level.

Taught secondary students Spanish grammar, conversation, and literature.

Formed and sponsored extra-curricular Professional Image and Development Club.

Presented with Teacher of the Month from student body for the months of September and May.

Presented with Teacher of the Year by student body.

Lancôme Cosmetics / Chanel Cosmetics, Louisville, Kentucky 1996-2002

Freelance Makeup Artist

Freelance Makeup Artist

Assisted Beauty Advisors with makeup application and techniques.

Planned and implemented events.

Responsible for sell thru of product during application appointments and events.

Consistently met and exceeded retail sales goals.

Education

M.A.T., Master of Arts in Teaching Currently Pursuing

University of Louisville GPA: 3.4

Louisville, Kentucky

Bachelor of Arts, Speech Communication and Spanish

2001

Indiana University Southeast GPA: 3.3

New Albany, Indiana

Spanish Grammar, Culture and Literature Classes

Universidad de Salamanca GPA 3.5 2000

Salamanca, Spain

Additional Skills

Curriculum Development

Educational Program Design

Salon / Spa Business Growth and Development

Bilingual English / Spanish

Licenses

State of Indiana License 1994

PJ’s College of Cosmetology

Clarksville, Indiana

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