Marketing Project Management

FABIOLA FLEURANVIL Online – Global – Miami – Atlanta

abnlcv@r.postjobfree.com Mobile: 404-***-****

QUALIFICATIONS SUMMARY

As a Marketing Strategist, Public Relations maven, and Digital Influencer my success includes intensifying online

visibility for brands/companies, securing positive earned media, and shaping consumer perception and

behaviors.

EDUCATION

Clark Atlanta University MBA, Marketing, May 2005

Florida A&M University B.S. Business Administration, May 2003

BUSINESS EXPERIENCE

09/05-current Consultant, N.Y.L.A. Entertainment Group/Blueprint Creative Group

N.Y.L.A. Entertainment Group is a boutique agency providing online marketing, project management,

and public relations services to the fashion, music, and entertainment industries. Practice areas include

marketing strategy, public relations & media placement, music promotions, and fashion marketing.

Blueprint Creative Group is a boutique marketing and PR agency servicing non-profit organizations,

small businesses, and government entities. Practice areas include strategic brand marketing and PR,

social media marketing, creative design and writing, and small business consulting.

PUBLIC RELATIONS EXPERIENCE

Placed media and marketing messages across traditional and non-traditional media outlets.

Executed influencer campaigns utilizing new media to intensify online visibility and engagement.

Produced and coordinated thematic events providing on-site management and logistics.

Secured co-branding opportunities with prominent brand placement at tastemaker events.

Spearheaded integrated marketing communications (IMC) campaigns using online and offline

marketing channels to deliver key marketing messages.

Championed brand development campaigns for top of mind awareness and strong call to action.

DIGITAL MARKETING EXPERIENCE

Developed global digital marketing roadmap to support brand building, client engagement, and

lead generation.

Implemented push & pull digital marketing influencer campaigns using email marketing, PPC, SEO,

SEM, affiliate marketing, banner advertising, and web community/customer engagement programs.

Analyzed web analytics and email metrics and tracked online performance to continually improve

ROI analysis, identify customer insights, develop recommendations, and optimize user experience.

Created interactive programs to channel online customer engagement utilizing social media,

microblogging, RSS, widgets, blogs, podcasts, and other online tools.

FABIOLA FLEURANVIL Online – Global – Miami – Atlanta

abnlcv@r.postjobfree.com Mobile: 404-***-****

NON-PROFIT CONSULTING PORTFOLIO

United Way of Broward

Developed a youth-driven social norms campaign to reduce teen risky driving behavior.

Created and implemented communications campaign using media relations, PSA’s, interactive

programs, education, personalized normative feedback, community relations, and law

enforcement and legislative initiatives.

Installed control measures to monitor program effectiveness and cost-benefit analysis.

Campaign resulted in funding and grant opportunities for United Way of Broward.

Florida A&M University National Alumni Association (FAMUNAA)

Served as National Director of Public Relations; created communications platform to strengthen

alumni relations, retention, and fundraising campaigns.

Implemented communications audit to identify strengths and weakness of current internal and

external communications.

Implemented comprehensive benchmark analysis against competitors to develop best practices

model.

Initiated $1 million grassroots fundraising campaign.

Lambi Fund of Haiti

Served as media relations consultant securing media placement for organization-wide programs

and initiatives.

Spearheaded U.S. outreach and fundraising initiatives by forming strategic alliances with key

allies, organizations, and philanthropic organizations.

Increased donor support by about 30% in one quarter as a result of intensified online visibility as

evidence by web analytics and metric data.

Central Atlanta Progress

Developed strategic brand development plan for newly developed Downtown Dining District.

Collaborated with local stakeholders to create integrated marketing communications plan to

stimulate the economic viability of local businesses and communities and create top of mind

awareness.

Big Brothers Big Sisters of Greater Miami

Developed proactive public relations plan to increase public awareness of programs.

Implemented community outreach programs aimed at recruiting mentors and volunteers.

Secured key personalities and professional athletes to serve as the non-profit’s ambassadors.

CIVIC ENGAGEMENT

Advisory Board Member- Young Professional Network of the Miami-Dade Chamber of Commerce

Advisory Board Member- South Florida HBCU Alumni Alliance

Executive Board Member- Florida A&M University National Alumni Alliance

Mentor- Big Brothers Big Sisters

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