JENNIFER MORGANO
*** ***** **. ***********, ** **135
abnl6d@r.postjobfree.com
PROFILE:
A customer focused goal-oriented professional offering comprehensive public relations experience...
Articulate, poised and confident... Outstanding communication and interpersonal skills, both one-on-one and
with a group... Strong presentation skills… Excellent analytical, decision-making and problem-solving skills...
Willing to work hard to achieve desired objectives... Pleasing and agreeable disposition... Well organized and
focused in coordinating projects...
Experience Encompasses the Following Key Areas:
Public Relations Special Events Coordinating Media Coverage
Client Relations Strategic Planning/NetworkingCommunity Relations
Mediator/Liaison Project Management Story Editing/Writing
Computers: Proficient with Windows, Microsoft Suite, Adobe Acrobat and In Design, database
management. Strong PowerPoint skills.
CAREER HIGHLIGHTS:
• Through interpersonal and communication skills ensured both initial and continued community
satisfaction.
• Gained hands-on covering September 11th attacks.
• Volunteered and initiated various assignments including producing stories and making appearances
with a National Talk Show Host. Successfully interviewed NASA Panel on air.
• Efficiently coordinated and managed various community programs and special events.
• Consistently promoted a positive image within the Charlotte community.
• Effectively served as Assistant News Director, delegated daily assignment and made decisions.
• Chosen by manager to train new hires. Trained staff in the areas of equipment operation, reporting and
editing stories. Made suggestion for new hires.
• Contributed to and instrumental in enhancing station image.
• Utilized public relations skills and represented company at Art Festival in a professional manner.
• Developed relationships within the community as a result of maintaining a professional rapport.
• Strong website management and writing skills
• Experience with Search Engine Optimization tools
EXPERIENCE
Liberty Tax Service Charlotte, NC (Seasonal position Jan-April) 1/09-4/09
Marketing Manager
Responsibilities include cold calling on area businesses to increase company revenue.
• Coordinated and managed “roadside” parties and special promotions
• Assisted with company newsletter and creation of marketing materials
QuintEvents, Charlotte, NC 1/08-11/08
Marketing Manager
Responsible for website management, advertising and all marketing strategies for the company.
• Managed company websites and SEO techniques
• Assisted in the launching and development of company websites for the Kentucky Derby®, Breeders’
Cup World Championships and National Football League.
• Wrote monthly newsletter called the “Thoroughbred” aimed at targeting company sales for Churchill
Downs®
• Wrote content and assisted with the graphic design of all company brochures, marketing materials and
advertisements.
• Managed direct mail and email campaigns to company prospects. Familiar with HTML coding.
• Assisted in database management and distribution of company sales leads
• Assisted with public relations efforts for the company
• Worked closely with sporting organizations such as the NFL, Churchill Downs and Breeders’ Cup
Spirit Telecom, Charlotte, NC 8/05-8/07
Account Executive
Responsibilities included generating revenue for the company by finding business through advertising,
marketing campaigns and networking.
• Monthly quota to obtain sales goal
• Managed customer accounts from initial sales contact, to contract negotiation, and throughout the
tenure of customer’s contract. This includes handling of paperwork and service issues to ensure
satisfactory phone and Internet service.
• Member of the Charlotte Chamber of Commerce and area leads groups
Marketing Coordinator
Assisted in coordinating public relations, advertising and marketing strategies for the company. Writing
responsibilities included all copy on the company’s internal website, press releases, newsletters, marketing
materials/brochures, and ads.
• Responsible for coordinating advertisement with local media and meeting ad deadlines
• Interacts with local media concerning all public information released by the company
• Assists in carrying out direct marketing campaigns and other marketing strategies to enhance the
company’s image and customer base.
• Kept inventory of promotional items purchased by the company
• Coordinated company trade shows and shipping procedures
• Coordinated company sponsorships and community events
• Assisted in coordinating the company’s annual conference, raising more than $14,000 in sponsorship
money.
• Member of National Telecommunications Cooperative Association’s Public Relations sector
• Member of the Business Marketing Association-Carolinas Chapter
Jefferson Pilot Communications/News Talk 1110 WBT, Charlotte, NC 8/03-04/05
Reporter/Anchor
Morning Reporter focusing on breaking news and severe weather. Produced and edited news content to be
presented on air. Consistently maintained solid news judgment with all stories and interviews. Effectively
determined credibility and judgment of stories. Fill in news anchor for News Talk 1110 WBT and sister station
107.9 LNK.
• A member of President Bush’s press pool during his visit to Charlotte in April 2004.
• Covered the Pillowtex Plant closing, biggest layoff in North Carolina history.
Cumulus Broadcasting/News Talk 770 WVNN, Huntsville, AL 5/00-08/03
Senior Reporter/Anchor
Anchored afternoon news for News Talk 770. Fill in anchor for sister station 104.3 WZYP. Anchored
afternoon sports updates on AM 730 WUMP. Anchored and reported for sister television station WTZT-TV
Channel 11.
Lead Reporter: Successfully served as a Lead Reporter, which involved 9/11 for local and national radio,
Governor Bob Riley’s inauguration and Marshall Space Flight Center’s role following the break up of the
shuttle “Columbia”.
• Covered President Bush’s speech on the economy in Birmingham.
• Covered Tennessee Titans football and the 2001 SEC Championship game.
Volunteer - Producer:
Made public appearances with Sean Hannity (National Syndicated Talk Show Host). Worked closely with
program director, ensuring accuracy of commercial spots.
EDUCATION: UNIVERSITY OF TENNESSEE, Knoxville, TN
Degree: BA in Communications with a minor in Political Science
• Reporter for student produced news program “Insights” which aired on the NBC
affiliate
• Member of the National Broadcasting Society
• Internship: WTNZ-TV FOX 43, Knoxville, TN