Sales Customer Service

ROBERT MARSELLIS

**** ***** ****** • Springdale, AR 72762 • 479-***-**** • *******@***.***

DIRECTOR OF FINANCE

Forward-thinking Business Leader with a strong portfolio of successes orchestrating the development, growth and

optimization of diverse business plans and expertise in operations, finance and business development. Excels at

seeing the big picture, identifying gaps and intelligent execution. Solid history of business performance analysis,

operational optimization, and annual business planning and forecasts. Plays an integral role within an organization

by providing collaboration, motivation and direction across multi-functional teams to develop and implement

solutions. Combines sound business and financial acumen with advanced education culminating in a Master of

Business Administration. Core expertise includes:

• Strategic Planning & Operational/Capital Budgeting • General Operations & Productivity Improvement

• Inventory Analysis & Optimization • Capital Expenditure Planning & Management

• Multi-functional Team Leadership • Business Forecasting & Modeling

• ROI, Value Proposition & Profit Optimization • Business Metric Development & Execution

Master of Business Administration (High Distinction Honors) • Webster University, Fayetteville, AR

Bachelor of Science • Oklahoma State University, Stillwater, OK

PROFESSIONAL EXPERIENCE

UNIVERSITY OF PHOENIX, Rogers, Arkansas

Adjunct Faculty (January 2006-present)

Recognized for excellence in the classroom as a facilitator in the John Sperling Graduate School of Business.

Incorporates “Good to Great” content with simulations, case studies and benchmarking. Course list includes;

• MBA503-Intro to Finance & Accounting • MBA550-Resource Optimization

• MBA580-Strategies for Competitive Advantage • MBA590-Strategic Implementation and Alignment

• ECO212-Principles of Macroeconomics

FARMERS INSURANCE & FINANCIAL SERVICES, Springdale, Arkansas

Agency Owner (Jan 2006-present)

Entrepreneurial leader of agency that provides clients with tailored solutions to build and protect personal and

business assets. Drive performance in the areas of marketing and sales, operations, client relations, and finance with

a strong focus on service quality and judicious underwriting.

• Orchestrated company start-up and growth to include 3 employees, fueling an underwriting profit and elevating

company visibility within a highly competitive market.

• Propelled client base from 0 to over 500 PIF within 18 months through direct marketing, referrals, networking,

and successful leveraging of online marketing tools.

• FINRA Series 6/63 securities licensed and built the fastest growing career-agent office in district for financial

services.

• Captured superior levels of customer satisfaction with rapid issue-resolution tactics.

COX COMMUNICATIONS, INC., Springdale, Arkansas

Director of Finance (May 2000-Jan 2006)

Managed day-to-day financial operations for one-third of a $550 million corporate division with 431,000 customer

units and 600 employees. Direct accountability for budgets, forecasts, capital expenditures, asset management,

supply chain optimization with $16.3 million inventory, risk management, variance analysis and financial support

for marketing & sales, engineering, operations, human resources and customer service directors. Facilitate

Divisional and COO review of annual business plan and develop market opportunity analysis to share with senior

team to improve capital investment decisions. Report to VP-Finance & VP-Operations.

• Served on regional senior management team that played a pivotal role in 5-year EBIT increase of 26.3% ($89

million) by optimizing operations and adding more than 106,000 customer units.

ROBERT MARSELLIS Page 2

• Formulated a demand management system that delivered a 9.5% improvement in customer satisfaction scores

and improved on-time service delivery while providing cost savings of $1.7 million.

• Instrumental in regional launch of a new service (CSAP) that added $1.5 million in revenue its first full year in

the market with projected annual revenues expected to reach $3.8 million within 3 years.

• Collaborated with engineering, supply chain operations and vendors for process improvement that increased

inventory turns, customer satisfaction index and reduced new-build costs by 30% annually ($2 million).

• Successfully oversaw asset allocation & audit functions for a 3-year, $400 million capital project to convert

systems from analog to digital format and secured new capital funding of up to $20 million per year for

expansion of distribution system which captured an annual 42% IRR.

• Primary Change Ambassador for Cornerstone project leading the conversion from JD Edwards to Oracle

Enterprise software responsible for roll-out and deployment, data collection, organizing readiness workshops &

user-training and accurate data transfer.

• Received recognition and inclusion into Emerging Leader executive development program.

HICKMAN AUTO COMPANIES, Siloam Springs, Arkansas

Sales & Service Operations Director (May 1998-May 2000)

Spearheaded business development efforts to streamline multi-state operations and stimulate revenue growth to

improve positioning of the organization to be packaged for acquisition. Report to COO.

• Halted 10 consecutive years of net losses in service operations and delivered immediate results by doubling

annual revenues to over $1.1 million using a unique advertising strategy, re-blended margin structures and

reshaped commission and bonus system to add $540,000 to the bottom line.

• Surpassed revenue budget by 150% through establishment of sales training and development program.

• Created monthly Profitability reports for department and location managers that clearly defined business

segment objectives and helped ensure continued profitability growth in preparation for the company’s divesture.

FARMLAND INDUSTRIES, INC., Enid, Oklahoma

Regional Sales & Business Specialist (Oct 1990-May 1998)

Promoted to manage regional sales team and further develop retail relationships in support of overall business

objectives. Provide strategic direction and tactical support of annual business plans internally and with retail

partners. Establish strategic partnerships/joint ventures and work collaboratively with retail dealers. Partner with

Business Units to support supply chain and logistics. Report to VP-Central Division Sales.

• Produced 50% sales growth through established dealer network by rebuilding retail relationships and converting

market strategy to grow from a $9.4 million “product business” to a $14.8 million “solutions business”.

• Collaborated with production and transportation managers to modify replenishment strategies for retail partners

to maximize in-store sales and produced an overhead & transportation cost reduction of 4.4% which increased

net margin from 9.5% ($900,000) to 14% ($2 million).

• Negotiated a joint venture with a strategic retail partner to establish a rail-line distribution center which saved

$1.2 million in transportation costs annually.

• Influenced three external partners to take part in board retreats which resulted in the merger to two retailers and

two acquisitions, opening new markets for our company and 30% sales growth with the new combined company.

• Served on New Product Development Team that led to the introduction of 8 new products, 3 of which became

the top selling products in their industry segment by the end of their third year in the marketplace.

• Awarded President’s Sales Award for sales growth as the top representative in the company and became first

Territory Manager in the company’s history to be paid an annual sales bonus in excess of $25,000.

Early Positions Included:

Territory Manager (1990-1993), Production Supervisor (1989-1990)

Career Note: Computer skills and experience with Oracle, JD Edwards, Hyperion, Essbase, Excel (power-user),

Word, Access and Power Point.

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