Marketing Director

Resumé

James Michael Grossman

Creative Leader, Marketing Strategist, Coach

See current work at: www.spikercomm.com

**** **** ***** ****

Missoula, MT 59808

Mobile: 406-***-****

Home: 406-***-****

E-mail: ********@*.***

Career History

Spiker Communications, Missoula, MT; June 2008- Present

Creative Strategist/ Senior Copywriter

A freelance relationship grew into a full time position when I was recruited to come on

board as the lone creative strategist and senior writer for this 20-person agency.

Responsible for all clients’ creative strategy, concepts and copy including web, print,

collateral, television, radio, outdoor, P.O.P. Also direct broadcast production. Clients

include Rocky Mountain Log Homes, Kapalua Resort, Gallatin Preserve, Mountain West

Bank, First Security Bank, Brighton Ski Resort, Stafford Fitness, SnowBowl Ski Resort,

The Stock Farm Club, Clear Creek Tahoe, Forrester’s Big Horn River Resort, Missoula

Osprey Baseball and others. Helped establish and drive the agency’s reputation for

unexpected creative, exceptional results and strong performance in all award programs.

You can view my work online at: www.spikercomm.com.

Montana State University, Bozeman, MT

Director of Communications, Foundation; August 2005-June 2008

Hired as publications editor, promoted to Director position for an organization that saw

branding as something done to a letterhead rather than a position held in the minds of

audience. Communication tools were scattered and without common messages, theme or

continuity. Introduced strategic planning to position the organization for a successful

$100 million fundraising campaign and translating the marketing objectives into

integrated support materials. Other responsibilities included communications plans and

actions, budget, development and implementation of internal and external marketing

communications programs and materials including web site, annual report, collateral,

communication tool kits, direct response campaigns and more. Resigned to accept a

position with Spiker Communications.

University of Arizona/The Arizona Cancer Center

Consultant and Publications Manager; April 2003-Aug. 2005

When my freelance work won results and awards (including a Silver Quill from the

International Association of Business Communicators), I was asked to take on the

additional responsibility for developing and producing marketing communication

programs and materials for: 1) internal and external communications (newsletters,

magazines, web site); 2) education and outreach (training and teaching programs for

adults and youth); 3) marketing communications (publicity and advertising materials); 4)

developmental and fundraising support programs and collateral. Resigned to accept a

position with Montana State University.

Grossman Creative Communications, LLC, Tucson AZ & Bozeman, MT

Owner/ Director; August 2000-June 2008

Served a wide range of clients in the areas of organizational and individual development,

marketing plans, organizational and individual goal setting, creative strategy and copy

writing. Contributions include strategic planning, visioning workshops, marketing and

communications plans; concepting, writing and developing communication, advertising

and marketing presentations, programs and materials; creating articles and white papers

for publication. Clients have included Arizona Cancer Center, University of Arizona,

Organizational-Wide Leadership Solutions, Inc. (OWLS), Prescott College, Montana

Tribal Cardiovascular Health Program, Montana Tobacco Use Prevention Program,

Montana State University, The Montana Business Journal (regular columnist), The

Tucson Weekly, Mountain West Bank, King of the Mountain, EcoStore, Gallatin County

Human Resources Center and Food Bank, Sun West Ranch, Morning Sky Estates,

StreamLine Bus of Gallatin County, Chinook Wireless and others. My exceptional

creative, consulting and people skills turned two clients into full-time positions.

Nelson Graphic Design, Brainerd, MN

Senior copywriter, marketing director; August 1990- August 2000

Responsible for creating, developing and producing marketing plans and creative

materials for a variety of clients in the business-to-business, outdoor, health care and

manufacturing markets. Clients included InFisherman Magazine, Crestliner Boats,

Berkley Fishing, Arctic Cat, Sterns, RAVE Sports, Lindy Little Joe, St. Joseph’s Medical

Center, Falls Plow, Hunt Technologies and others. Resigned to give full attention to

completing an MA Degree.

International Multifoods, Inc. Motley, MN

Marketing Director; Sept. 1989- August 1990

Responsible for planning, implementing and overseeing development of marketing

communications programs and materials for the seafood division of this international

corporation. Duties included responsibility for marketing program content and creative

material development including ads, direct mail, retail and food service support materials.

Resigned when recruited by Nelson Graphic Design.

Ovation Marketing, LaCrosse, WI

Creative Director, March 1988- Sept. 1989

Responsible for creative product and staff at this direct response advertising agency.

Created and produced print, television, radio and direct mail advertising materials for

clients including Company Store, Cooking Light magazine, Country America magazine,

Tilley Endurables, Cat's Pajamas (earned a national award for copywriting), Inland

Labels, Walnut Acres, others. Served both consumer and business-to-business markets.

Resigned to accept position with International Multifoods.

Mohawk Advertising, Mason City, IA

Creative Director/Executive VP, March 1980- March 1988

Responsible for agency's creative product and staff. Hired, directed, developed people;

led development of all creative products for a variety of health care, financial, other

clients. Regularly honored by receiving various trade awards for creative excellence.

Resigned to relocate and accept position with Ovation Marketing.

Educational Background

Augsburg College, Minneapolis, MN

Bachelor of Arts: Major: English; Minor: Sociology

The College of St. Catherine, St. Paul, MN

Master of Arts: Theology (distinction in spiritual counseling)

Personal Profile

Married with five children. I’m trained and certified as a first responder, emergency

medical service provider. My family and I enjoy camping, canoeing, hiking, skiing,

weekend adventures, gardening, horses and most other outdoor activities. Volunteer and

community support activities and organizations have included Eagle Mount adaptive ski

instructor, area food banks and other non-profits. Also served as a hospice counselor

supporting patients, families and caregivers. I’ve led multi-day retreats as well as

workshops, seminars and speaking engagements on leadership, organizational and

personal development.

Organizational Memberships & Affiliations

International Association of Business Communicators

Council for Advancement and Support of Education (CASE)

Emerson Center for Culture and the Arts (Board of directors member, past)

Garnet Preservation Association (Board of Directors)

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