Sales Manager

*** *. ***** **, *** *** 646-***-****

Columbus, OH 43215 ****.****@*****.***

Abigail G. Boor

SUMMARY OF SKILLS

More than six years experience leveraging statistical software programs SAS, SPSS, and SQL

Proficient using Microsoft Office to prepare reports and presentations with narrative analysis in

sophisticated graphic format to communicate across a variety of audiences

Detail oriented and self-motivated, with strong communication, interpersonal and problem -solving

skills

PROFESSIONAL EXPERIENCE

Contractor Nationwide Insurance, Columbus, OH Mar 2009 – Present

Compile and analyze financial product sales and sales behavioral data to determine success metrics

and effectiveness of team -based selling pilot program

Prepare campaign measurement plans and analyze campaign performance of direct mail and media

campaigns

Regularly compile and present customer and portfolio profiling reports

Analyst Connell + Associates, Glen Rock, NJ Oct 2007 – Feb 2009

Prepare, clean, and analyze data originating from online surveys that include qualitative open -ended

questions and moderator-led qualitative chats to understand consumers’ perceptions and opinions of

pharmaceutical, consumer packaged goods, and financial services industries

Provide insights by performing factor and correlation analysis in addition to segmenting data by

behavioral or demographic characteristics

Translate insights into intuitive graphical presentations for executive-level client presentations

Manage data supplier relationship by providing project tasks and deadlines, addressing issues with

data, and submitting ad hoc requests

Deliver multiple projects in parallel within tight deadlines under minimal supervision

Risk Manager American Express, New York, NY July 2005 – Aug 2007

Executed bi-weekly optimization using SAS for direct mail and telemarketing campaigns that

contributes $10 million to annual pre-tax income each month

Collaborated with internal and external business partners to ensure data integrity and seamless, timely

campaign execution

Updated team on campaign performance and changes in monthly staff meetings

Integrated new spend, response and approval predictive models into campaign process that are

expected to add 1,200 increm ental accounts to the business each month

Dramatically improved prospect targeting by introducing Marketswitch optimization software into the

campaign process

Presented prospect targeting modification to executive-level committee which, when approved,

expanded the prospect universe by 4.5 million prospects

EDUCATION

University of Arizona, Tucson, AZ 2003 – 2005

Master of Science in Applied Economics

The Ohio State University, Columbus, OH 1999 - 2003

Bachelor of Science in Agribusiness and Applied Economics

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