Sales Manager

CYNTHIA MURNICK

*N*** Lytham Court, Winfield, IL 60190 847-***-****(m) 630-***-****(h)

*******.*******@*****.*** www.linkedin.com/in/cynthiamurnick

SUMMARY

Dynamic business development and relationship management professional with a track record as a strong, resourceful

decision-maker able to conceive strategy, execute business plans and deliver results. Background includes multi-functional

experience and understanding of business development, strategic partnerships, sales, marketing, and finance. Proven

analytical, critical thinking and leadership skills that enable partnering with various levels of management to translate their

strategic vision into aggressive business plans that achieve results.

PROFESSIONAL EXPERIENCE

2000 – 2009

MOTOROLA, INC., SCHAUMBURG, ILLINOIS

A global communications leader advancing the way the world connects by innovating communication solutions that allow

people, businesses and governments to be more mobile.

Global Strategic Alliance Manager (2008-2009)

Developed and managed Motorola’s global alliance partner business relationship with SAP and related ecosystem partners

to achieve innovation. Drove $30 million annually in incremental revenue through joint sales engagements, solutions &

technology development, marketing and product integration.

Enabled Motorola to be SAP’s Enterprise Class Mobility Partner and spear -headed the collaboration at a business &

technical level to jointly develop a mobility project that leveraged both companies expertise to deliver new products to

market.

Created awareness and sales enablement through the development & implementation of marketing programs including;

training & webinars, marketing collateral, white papers, case studies, partner campaigns and Win Library for mobility

solutions.

Established industry strategies and implemented go to market initiatives across multiple vertical markets to increase

market share positioning by driving new Motorola & SAP sales leveraging mobility & ROI at the start of sales cycles.

Developed joint business plans, marketing & development plans, reported on executed business strategy and fostered

executive alignment for quarterly business reviews.

Strategic Account Manager (2006-2007)

Managed the internal Motorola Strategic Account relationship by providing internal customers with the guidance, support

and knowledge to make the right purchasing decisions that would allow them to ut ilize & showcase Motorola solutions.

Major internal customers include; CIO Office, the Customer Briefing Centers, Motorola Learning Services, Warehouse and

Distributions Centers.

Reduced annual costs by $3 million through creating an internal team, MOTOSPHERE, and served as a team member

with the objectives of making Motorola its 1st and best customer, leveraging the partner ecosystem and deploying

seamless mobility solutions within Motorola.

Worked with the product teams to derive better products by understanding features and functionalities of technologies to

enhance sales opportunities and to source the most current portfolio to be utilized and showcased within Motorola, Inc.

Developed account strategies and plans using customer’s growth plans, budget and project timelines by providing

analytical and value analysis justifications, met bi-monthly for status updates. Dotted line reporting responsibilities to

the CIO.

Business Development Manager (2003-2006)

Devised and owned business case development, execution, and delivery for a $300 million business. Accelerated funnel

growth of $100 million in large wireless solution sales by deriving the financial and business impact of solutions to the

customer.

Developed business case tools and collateral for emerging vertical markets and strategic opportunities including;

financial models, data collection mind maps, white papers, playbooks and presentations.

Worked with product groups to evaluate impacts of future product introductions to Motorola and potent ial customers and

prepared internal business cases to support product development utilizing the M -Gates process.

Assembled and participated with multi-functional teams including customers, sales, engineering, and alliance partners to

drive new sales in the utility, petro-chemical, transportation, courier, automotive and financial market industries.

Created and delivered a robust and comprehensive business case training class for a division of 50 account executives

responsible for $300 million in revenue.

CYNTHIA MURNICK Page 2

New Business Development Strategist (2000-2003)

Identified growth and efficiency opportunities, developed, launched, and institutionalized the customer briefing processes

and evaluated new product introductions for the Enterprise business to achieve and accelerate new solutions growth.

Implemented a new customer briefing process that deliver ed a unified Motorola message that led to the identification of

significant opportunities to enhance the division’s solutions strategy.

Supported division in identifying and evaluating new product introductions and assessing their fit into the enterprise

market. Presented findings, made recommendations and identified next steps as to the integration into the existing

product portfolio.

Co-leader of divisional Teaming for Excellence team focused on the Customer Briefing Process. Recognized and

advanced to the next level of competition for implementing a new approach to customer interaction.

2002 Malcolm Baldridge National Quality Award team member. Participated as a key team member for preparation of

the onsite examiner visit.

1998 – 2000

ABC-NACO, INC., DOWNERS GROVE, ILLINOIS

A manufacturer and supplier of wheels and specialty track produc ts for the railroad industry.

Controlled the company’s financial plan and forecast, capital budgeting, merger and financial analyses to support the CFO

and management decision-making.

Director Financial Planning, Analysis and Capital Budgeting

Coordinated financial aspects of corporate merger including due diligence review, preparation of consolidated financial

projections, responses to SEC inquiries, coordination of road show for key investors and preparation of bank

presentation for key lenders to establish a new credit facility.

Spearheaded the long range planning process involving all facility managers, accounting and finance professionals.

Reviewed and evaluated forecasts and provided assistance in developing plans based on strategic market analyses an d

industry trends.

Led and facilitated monthly capital budget committee meetings and prepared monthly status reports for the company’s

$50 million budget. Established a corporate capital budget policy and created supporting documents and financial

templates.

1995 – 1998

SAFETY-KLEEN CORP., ELGIN, ILLINOIS

A leading provider of environmental services including; industrial waste management, oil re-refining and responsible

cleaning solutions.

Managed the company’s $1.5 billion annual and long range forecast plan, acquisition analysis, capital investment decision

support and financial analyses to support management decision making. Supervised a staff of professional analysts.

Manager Financial Planning and Analysis, (1996-1998)

Senior Financial Analyst, (1995-1996)

1989 – 1995

HOUSEHOLD INTERNATIONAL, INC., PROSPECT HEIGHTS, ILLINOIS

A top financial services company serving personal financial services, credit cards, specialty insurance products, commercial

banking, private banking, and global banking and markets.

Held several positions of increased responsibility; managed and traded $5 billion first residential mortgage portfolio with

Wall Street firms, developed market assessments and prepared financial plans, forecasts & reports.

Senior Portfolio Analyst, (1993-1995)

Financial Analyst, (1990-1993)

Staff Accountant, (1989-1990)

EDUCATION

MBA, Lake Forest Graduate School of Management, Schaumburg, IL, 1999

BBA, Finance major/Communications minor, University of Iowa, Iowa City, IA, 1988

PROFESSIONAL DEVELOPMENT

Green Belt Certification, Digital Six Sigma, 2006

Motorola Woman’s Business Council, Corporate Site Leadership Team, Schaumburg, IL, 2004-2006

Member of Alpha Kappa Psi Professional Business Fraternit y, University of Iowa, 1986-1988

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