TONI SHEPARD DAVIS
**** *********** ***** 859-***-****
Lexington, KY 40511 *************@*****.***
SUMMARY OF QUALIFICATIONS:
Dramatically improved customer satisfaction and increased new business by implementing training, sales
and marketing programs for customers and employees. Implemented strategic technical and marketing
programs at IBM and Lexmark to promote the company’s unique products, technical leadership and
industry solutions. Maintain positive attitude, high energy level, and creative mindset. Experienced with
Microsoft PowerPoint, Excel, and Word.
ACCOMPLISHMENTS:
Managed the development of a worldwide product database for use by engineering, development,
sales and marketing to provide timely, consistent, accurate information
Grew Lexmark’s brand recognition and US sales to large insurance companies by implementing
marketing programs such as business show participation, customer events, and direct marketing
programs on behalf of newly established US insurance industry sales t eam
Increased Lexmark’s market share in US financial services industry sector by expanding marketing
programs not only directed at US Fortune 1000 insurance companies but also large brokerage firms,
and banks
Increased new business opportunities for US sales teams calling on large accounts with email and
direct marketing programs to customers and prospects in major US industries
Improved customer participation and increased sales activities at customer events and business shows
by providing sales people wit h unique industry sales and marketing collateral
PROFESSIONAL HISTORY:
1992 – 2009
Lexmark International
Product Manager, Worldwide Marketing, Consumer Products Division, Lexington, KY, 2007 – 2009
Developed r etail marketing material, brochures and technical specifications in preparation for new
product launches worldwide. Collaborated with many departments, including hardware and software
engineering and development, packaging, publications, web design and legal department, to define new
product features, capabilities and markets. Improved critical worldwide sales process, resulting in
utilization of IBM’s Focal Point software to manage special product changes for existing a nd future
products. Provided marketing a nd technical support to marketing groups worldwide, including US,
Canada, EMEA, Asia Pacific, and Latin America.
Creative Services Project Manager, Printing Solutions & Services Division, Lexington, KY, 2006 – 2007
Managed creative services projects on a daily basis, in conjunction with in -house graphic designers,
Lexmark US industry marketing personnel and sales teams, to provide new, high quality marketing
material as needed and on schedule. The Lexmark Creative Services department substantially increased
the professionalism and impact of pr int-on-demand and preprinted marketing collateral. The material was
readily available for use in sales calls, customer meetings, customer events, and industry business shows.
Using a team approach, we developed new content for many innovative marketing b rochures and direct
mail pieces, including comprehensive industry brochures, customer success stories, product promotional
material, and solutions briefs.
Toni Davis resume
Page Two
PROFESSIONAL HISTORY CONTINUED
LEXMARK INTERNATIONAL CONTINUED
Direct Marketing Manager, Printing Solutions & Services Division, Lexington, KY, 2004 – 2006
Developed industry marketing campaigns using a variety of techniques and media for US sales people,
sales managers, and industry consultants. Marketing campaigns, directed at specific customer sets,
included email-based campaigns, preprinted mailings, and material printed on demand using Lexmark
color laser printers. Marketing campaigns were designed and implemented to achieve different goals,
depending on the prospect or customer set, such as increasing brand awareness; announcing new
products, services, or solutions increasing Lexmark laser printer sales. Utilized primarily outside
resources such as direct marketing companies and external email services to manage, customize and
personalize our marketing campaigns.
Lexmark Financial Services Industry Marketing Manager, Lexington, KY, 1999-2003
Lexmark Insurance Industry Marketing Program Manager, Lexington, KY, 1996-1998
Lexmark Technical Support Specialist and Lead, Lexington, KY, 1992-1995
IBM 1968-1992
SYSTEMS ENGINEER, Boston, MA 1981-1992
MARKETING SUPPORT REPRESENTATIVE, McLean, VA 1979-1980; Tacoma, WA 1971-1974
MARKETING SUPPORT MANAGER, Detroit, MI; San Jose, CA 1975-1978
Improved customer satisfaction with IBM products by providin g on-site consulting, sales support, and
training on IBM office systems to a wide range of customers, such as automotive manufacturers, federal
government, insurance companies, law firms, and non-profit organizations. As the recognized expert on
the IBM 5520 Administrative System in the Boston area, was a respected on-site resource to large law
firms and other corporations for whom this billing and automated processing system was a critical part of
their business operations. Positively impacted sales of a broad range of IBM products by providing
demonstrations, sales support, marketing, and training of IBM office products equipment, mid-range
AS/400 and 5520 systems, as well as mainframe-based end user software. Sold and trained end user
customers on IBM hardware and software as an IBM customer relationship systems engineer, working
on-site at a large insurance company in New England. Provided on-going sales and technical support to
sales people by hiring, training, and managing IBM systems engineers assigned to Fortune 1000 accounts
in San Jose and Detroit sales offices.
EDUCATION:
IBM Focal Point Training
Siebel Systems Training
Xavier College, Project Management Course
Dale Carnegie Course
Novell Training and Certification
IBM AS/400 Training
IBM Application System, SQL, QMF Training
Washington State University, Bachelor of Arts in Office Administration