Sales Manager

TONI SHEPARD DAVIS

**** *********** ***** 859-***-****

Lexington, KY 40511 *************@*****.***

SUMMARY OF QUALIFICATIONS:

Dramatically improved customer satisfaction and increased new business by implementing training, sales

and marketing programs for customers and employees. Implemented strategic technical and marketing

programs at IBM and Lexmark to promote the company’s unique products, technical leadership and

industry solutions. Maintain positive attitude, high energy level, and creative mindset. Experienced with

Microsoft PowerPoint, Excel, and Word.

ACCOMPLISHMENTS:

Managed the development of a worldwide product database for use by engineering, development,

sales and marketing to provide timely, consistent, accurate information

Grew Lexmark’s brand recognition and US sales to large insurance companies by implementing

marketing programs such as business show participation, customer events, and direct marketing

programs on behalf of newly established US insurance industry sales t eam

Increased Lexmark’s market share in US financial services industry sector by expanding marketing

programs not only directed at US Fortune 1000 insurance companies but also large brokerage firms,

and banks

Increased new business opportunities for US sales teams calling on large accounts with email and

direct marketing programs to customers and prospects in major US industries

Improved customer participation and increased sales activities at customer events and business shows

by providing sales people wit h unique industry sales and marketing collateral

PROFESSIONAL HISTORY:

1992 – 2009

Lexmark International

Product Manager, Worldwide Marketing, Consumer Products Division, Lexington, KY, 2007 – 2009

Developed r etail marketing material, brochures and technical specifications in preparation for new

product launches worldwide. Collaborated with many departments, including hardware and software

engineering and development, packaging, publications, web design and legal department, to define new

product features, capabilities and markets. Improved critical worldwide sales process, resulting in

utilization of IBM’s Focal Point software to manage special product changes for existing a nd future

products. Provided marketing a nd technical support to marketing groups worldwide, including US,

Canada, EMEA, Asia Pacific, and Latin America.

Creative Services Project Manager, Printing Solutions & Services Division, Lexington, KY, 2006 – 2007

Managed creative services projects on a daily basis, in conjunction with in -house graphic designers,

Lexmark US industry marketing personnel and sales teams, to provide new, high quality marketing

material as needed and on schedule. The Lexmark Creative Services department substantially increased

the professionalism and impact of pr int-on-demand and preprinted marketing collateral. The material was

readily available for use in sales calls, customer meetings, customer events, and industry business shows.

Using a team approach, we developed new content for many innovative marketing b rochures and direct

mail pieces, including comprehensive industry brochures, customer success stories, product promotional

material, and solutions briefs.

Toni Davis resume

Page Two

PROFESSIONAL HISTORY CONTINUED

LEXMARK INTERNATIONAL CONTINUED

Direct Marketing Manager, Printing Solutions & Services Division, Lexington, KY, 2004 – 2006

Developed industry marketing campaigns using a variety of techniques and media for US sales people,

sales managers, and industry consultants. Marketing campaigns, directed at specific customer sets,

included email-based campaigns, preprinted mailings, and material printed on demand using Lexmark

color laser printers. Marketing campaigns were designed and implemented to achieve different goals,

depending on the prospect or customer set, such as increasing brand awareness; announcing new

products, services, or solutions increasing Lexmark laser printer sales. Utilized primarily outside

resources such as direct marketing companies and external email services to manage, customize and

personalize our marketing campaigns.

Lexmark Financial Services Industry Marketing Manager, Lexington, KY, 1999-2003

Lexmark Insurance Industry Marketing Program Manager, Lexington, KY, 1996-1998

Lexmark Technical Support Specialist and Lead, Lexington, KY, 1992-1995

IBM 1968-1992

SYSTEMS ENGINEER, Boston, MA 1981-1992

MARKETING SUPPORT REPRESENTATIVE, McLean, VA 1979-1980; Tacoma, WA 1971-1974

MARKETING SUPPORT MANAGER, Detroit, MI; San Jose, CA 1975-1978

Improved customer satisfaction with IBM products by providin g on-site consulting, sales support, and

training on IBM office systems to a wide range of customers, such as automotive manufacturers, federal

government, insurance companies, law firms, and non-profit organizations. As the recognized expert on

the IBM 5520 Administrative System in the Boston area, was a respected on-site resource to large law

firms and other corporations for whom this billing and automated processing system was a critical part of

their business operations. Positively impacted sales of a broad range of IBM products by providing

demonstrations, sales support, marketing, and training of IBM office products equipment, mid-range

AS/400 and 5520 systems, as well as mainframe-based end user software. Sold and trained end user

customers on IBM hardware and software as an IBM customer relationship systems engineer, working

on-site at a large insurance company in New England. Provided on-going sales and technical support to

sales people by hiring, training, and managing IBM systems engineers assigned to Fortune 1000 accounts

in San Jose and Detroit sales offices.

EDUCATION:

IBM Focal Point Training

Siebel Systems Training

Xavier College, Project Management Course

Dale Carnegie Course

Novell Training and Certification

IBM AS/400 Training

IBM Application System, SQL, QMF Training

Washington State University, Bachelor of Arts in Office Administration

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