Emily Elizabeth Carter p

*** **** ***** ********, ** 28315 336-***-**** abnkhn@r.postjobfree.com

EXPERIENCE

LONGWORTH INDUSTRIES, Marketing Product Manager, December 2008 – Present

• Establish, direct and develop corporate brands’ strategy and programs

• Develop and manage sales and marketing operating budgets

• Strategic planning for the direction of Longworth Industries’ branded products and programs

• Develop and direct advertising, public relations and sales promotion strategies for all branded products

• Promote and maintain good relations with customers, buying groups, trade press, sales representatives, trade associations and

suppliers

• Monitor competitor’s sales, marketing and financial activities

• Direct new product development for branded products through fabric, styles and colors

• Maintain company website

• Monitor financial performance of company and recommend appropriate actions required to meet budgetary objectives

BAKER CURB RACING, Public Relations Manager, 2008

• Public Relations Manager for the No. 27 and No. 37 cars in the NASCAR Nationwide Series

• Coordinated all media activity surrounding the Baker Curb race team, its car and its drivers

• Promoted the sponsorship of Kimberly-Clark in a variety of media outlets

• Coordinated travel for the race team

• Assisted in race day hospitality for sponsors

• Coordinated fire suits and decals on cars

• Race day media relations

• Authored press releases regarding each car and race team in general

• Coordinated events surrounding race day for K-C sponsor

• Handled all credentials for K-C sponsor and race team

• Managed NASCAR driver brand assets with sponsors, media and fans

• Coordinated driver and team logistics for 35 races per year including all celebrity, charity and fan requests

• Maintained website, social network pages and official photography

TAYLOR, Account Coordinator, 2007

• Active account member for Allstate Racing, Allstate College Football and Allstate Power Sports

• Assisted in developing, creating and writing public relations plans, budgets and marketing campaigns for the Allstate accounts,

specifically the sports sponsorships

• Proactive pitching for the Allstate accounts surrounding the Allstate 400 at the Brickyard and the Allstate Sugar Bowl and BCS

National Championship games

• Assisted in consulting Allstate on their 2008 initiatives for the company’s sports sponsorships

• Worked with Taylor PRimero on the Allstate Hispanic account authoring clip books and various press materials

• Played an integral role in the development and execution of the Hispanic Junket for the 2007 Allstate 400 at the Brickyard

CHARLOTTE BOBCATS, Marketing/Communications Intern, 2007

• Proactive pitching for various arena events including the Charlotte Jumper Classic, Cirque Du Soleil and the Charlotte Bobcats

• Assisted with pre and post game day operations including game day set-up, game day media contact and credential liaison.

• Interviewed and transcribed player and coach quotes for the media.

• Authored and developed press releases and media advisories.

• Monitored and maintained clippings in over 20 publications (including national outlets)

UNIVERSITY OF NORTH CAROLINA AT CHAPEL HILL, Sports Marketing Intern, 2006

• Authored and published “A Fan’s Guide to Chapel Hill” and the 2006 Fan Guide to Carolina Football.

• Coordinated and implemented the homecoming for the 2006 UNC Baseball team from the College World Series.

WAKE FOREST UNIVERSITY, Athletic Media Relations Student Assistant, 2001 - 2005

• Assistant Editor of KICKOFF!, football game day program (Awarded 5th in the nation for Best Publication by CoSIDA in 2003)

• Assistant Media Relations Contact for Men’s Soccer and Baseball

• Assisted in the creation of media guides for the various Olympic Sports

• Assisted in game day operations for Men’s Soccer, Football, and Basketball

• Reported statistics and game updates to media links for Men’s and Women’s Basketball

• Wrote article on Josh Howard for the 2003 ACC Basketball Tournament program (only student in the ACC chosen to do so)

• Coordinated weekly football press conferences

• Assisted in maintenance of office and kept running files on press releases and reports of WFU teams

EDUCATION

Pfeiffer University, Charlotte, NC, August 2007

Masters of Business Administration

Wake Forest University, Winston-Salem, NC May 2005

Bachelor of Arts in Communication, Minor in Journalism, Dean’s List

SPECIAL SKILLS

Computer: W ord, Powerpoint, Quark, Internet Research, Excel, InDesign, Adobe Photoshop, Cision

Foreign Language: Conversational in Spanish

REFERENCES AVAILABLE UPON REQUEST

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