Marketing Manager

KEVIN C. DUMVILLE

**** ********* ***** *****, **************, VA 23111, 804-***-**** (H), abnkdb@r.postjobfree.com

MARKETING MANAGEMENT PROFESSIONAL

Twenty years of experience covering all phases of marketing management in organizations

ranging from Fortune 100 companies to start-up firms. Accustomed to working in fast-paced

environments on team and solo projects; projects have involved managing the work of up to 65

people and others with budgets of more than $750,000. Strong skills include copywriting,

organizing, planning, team-building, and branding. Results-oriented, analytical decision maker

with excellent problem-solving skills.

SELECTED ACHIEVEMENTS

EchoStorm: Implemented and evaluated company participation in more than 20 trade show

demonstrations, large and small, that resulted in sales contracts of $600,000 or more, 2007-2008.

Anthem: Revised copy, developed format, and managed the redesign and production of 2.8

million postcards for 24 clients. Postcards boosted calls to a hotline by 20 percent, October 2006.

Patient First: Initiated and coordinated publicity through a weekly health news series on two

Richmond TV stations that resulted in more than 181 stories, 2003-2006.

Patient First: Revamped a new homeowner direct mail program that helped generate net income

of $90,000 in its first two years, 2001-2002. This program continued to grow.

WORK HISTORY

Director of Marketing and Public Relations -- EchoStorm Worldwide

May 2007 to Present

Provide marketing, public relations, project management, and other communication services

that include management of this start-up technology company's Web site, trade shows, media

relations, marketing staff, and marketing collateral production.

Develop the strategy, plans, and infrastructure for all marketing activities that include writing

Standard Operating Procedures, news releases and marketing copy, as well as seeking

partners in the community to provide vendor services.

Oversee production of networking and capability presentations for trade shows.

Write and revise software technical guides and manuals.

Senior Communications Specialist -- A nthem

February 2006 to January 2007

Managed the large-scale production of customized flyers, brochures, and postcards for self-

insured employers, Anthem, and other health plans. Promoted disease management,

maternity support, and 24/7 NurseLine services. Collaborated with account managers,

designers, printers, and fulfillment houses to meet goals and budget.

Proofread, wrote, or re-wrote correspondence to health plan members to ensure the clear

and effective communication of desired messages.

Managed updates to annual print communications for enrollment, retention, and physician

engagement. Handled assignments promptly and met budgets and deadlines .

KEVIN C. DUMVILLE

8277 Carrolton Ridge Place, Mechanicsville, VA 23111, 804/746-2641 (H), abnkdb@r.postjobfree.com

WORK HISTORY

Manager of Marketing and Public Relations -- Patient First

February 2001 to February 2006

Maximized the effectiveness of marketing, public relations, and advertising opportunities in all

three Patient First markets (Richmond, South Hampton Roads, Va., and Baltimore). Tracked,

assessed, and kept management updated on the effectiveness of expenditures.

Facilitated Patient First’s involvement in community activities, health fairs, and charitable

events. Whenever possible, tracked and assessed effectiveness of expenditures.

Identified and promoted media opportunities for all 19 Patient First medical centers.

Expanded marketing-related content on company Web site and coordinated changes .

Ensured timely and appropriate responses to donation and sponsorship requests.

Manager of Communications and Media Relations - - Southern States Cooperative

July 1996 to February 2001

Researched, wrote, edited, took photographs, and designed a monthly newsletter for all

6,500 employees, a weekly newsletter for 1,500 managers, and a Richmond-area newsletter

for 800 central office employees.

Managed and assisted staff with media relations, determined positive story ideas at the

company, wrote news releases, and conveyed these ideas to journalists.

Coordinated the work of a non-profit committee to organize, manage, and publicize the co-

op's Autumn Harvest Parade in Richmond each October.

Brainstormed, researched, and drafted strategic plans to promote selected co-op programs.

Related work history in public affairs (1990-1996) and journalism (1989-1990)

EDUCATION

M.S., Mass Communications, Virginia Commonwealth University, 1990-1992.

B.A., English, St. John’s University, Minnesota, 1985-1989.

AWARDS

st

2000 National AgriMarketing Association 1 place for employee newsletters.

rd

2000 National Council of Farmer Cooperatives communications winner -- 3 place for

employee newsletter and honorable mention for a feature article.

1998-2000 top honors from the Richmond chapter of the Public Relations Society of America

for an internal company newsletter.

1997 3rd District Ad2 Club Government Relations Award.

1995 3rd District Ad2 Club Communications Award.

1992 Association International des Étudients en Science Economique et Commercial

(AIESEC) USA National Public Relations Award for a local university committee.

REFERENCES AVAILABLE ON REQUEST

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