Sales Account Executive

Donna L. Faircloth

*** ***** ****** • River Ridge, LA 70123

Cell Phone: 504-***-**** • Home Phone: 504-***-**** • Email: abnka1@r.postjobfree.com

S UCCESSFUL S ALES P ROFESSIONAL

Seeking a challenging position in outside sales or management for a growing company with opportunities

for upward advancement and flexible wages with high earning potential based on performance.

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Increasing Account & Territory Sales Building Key Customer Relationships

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Generating Exceptional Client Loyalty Delinquent Account Management Expertise

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Creative Account Development Skills Maintaining Up-to-Date Product Knowledge

OVERVIEW Over 13 years of proven success as Account Executive for major metropolitan advertising and publishing

corporation. Additionally experienced as Personal Financial Advisor and Advertising Director / Outside Sales.

Highly adept at developing profitable client relationships, increasing territory sales, surpassing sales goals,

maintaining an organized work style, mentoring new hires, and utilizing product knowledge to enhance

revenues. Certified Google Ad Words Reseller.

SALES SKILLS Strong relationship-building expertise with exceptional history of generating positive customer loyalty in

competitive markets. Consistently exceed sales goals and objectives, generate new business through cold-

calling and referrals, assess new and current client advertising needs to increase sales, utilize state-of-the-

art presentation and closing skills, and redeem delinquent accounts through developing mutually-agreeable

payment solutions.

COMMUNICATION Solid background in presenting persuasive advertising solutions to clients, assessing market developments,

implementing corporate promotions, using corporate image to enhance sales, solving customer issues,

instituting creative sales strategies, and preparing organized advertising and billing information to

customers. Excellent listener and proficient communicator with people of all ages and professions, and

mentor new staff, providing constructive and insightful feedback.

EXPERIENCE Account Executive; 1996 to Present

AT & T ADVERTISING & PUBLISHING / BELLSOUTH / L.M. BERRY; Metairie, Louisiana

Sales Highlights:

Consistently achieved over 100% of yearly sales goal for over 10 years at

telecommunications advertising and publishing company.

Achieved over 200% of yearly sales goal for 6 of 13 years at current company.

2000 Presidents Club Winner, ranking 1st in overall Division Sales.

2001 & 2007 Executive Club Winner, ranking 2nd in overall Division Sales.

Executive Responsibilities:

Establish strong client relationships by contacting advertisers and non-advertisers within a

designated local market, visiting contacts to obtain pertinent business information, including

potential markets, business challenges, and results from current advertising strategies, to

promote Yellow Pages Directories, Online Yellow Pages, and other online advertising

products, including websites, search engine optimization functions, and promotional videos.

Discuss Yellow Pages advertising as a superior strategy in attracting new customers and

retaining existing clientele. Develop customized advertising programs for clients by preparing

sample layouts and value proving background information. Prepare detailed paperwork,

forms, letters, and billing contracts for publishing and advertising services. Exceed aggressive

sales quotas, post daily sales results, and refer to current sales practices and tariff regulations.

Serve as a Mentor Council Member to train and support newly-hired staff members,

providing as much assistance as required. Aid new staff in developing product knowledge,

accompany them on appointments to constructively critique sales strategies, and assist with

corporate paperwork and processes and computer questions.

Additionally serve on special teams: as Non-Pay Account Executive, collect money on

outstanding balances, set up payment plans to increase revenues from delinquent accounts

and keep advertisers in online and print directories, and establish strong customer

relationships through repeated contact and business visits. As New Advertising Base

Growth Executive, target both new and established business non-advertisers to grow account

base. Make cold calls, set appointments, explain the benefits of Yellow Pages advertising

drawing from product knowledge base, and compose special pricing advertising plans.

Donna L. Faircloth Résumé, Page 2

EXPERIENCE (continued)

Account Executive (continued)

Sales Statistics:

1997: West Bank: 229% / Kenner: 290% / River Region: 167%

1998: Tangipahoa: 141.3% / Total Year: 115.8%

1999: Total Year: 146.1%

2000: West Bank: 258% / Total Year: 115.6% *Presidents Club Winner

2001: Total Year: 175.8% *Executive Club Winner

2002: New Orleans: 216% / New Orleans To Go (new product sales) 114%

2003: Total Year: 125%

2004: West Bank/Kenner: 153.6% / New Orleans: 106.7% / Hispanic: 414.3% / Internet: 1014.6%

2005: New Orleans Version 1 (post-Katrina split publication): 167.8% / Version 2: 129%

2006: Total Year: 210.5%

2007: New Orleans: 129.1% / Total Year: 210.5% *Executive Club Winner

Personal Financial Advisor; 1995 to 1996

AMERICAN EXPRESS FINANCIAL ADVISORS; Metairie, Louisiana

Licensed to sell a comprehensive array of securities products to clientele.

Responsible for advising clients on financial planning issues of investment and tax strategies,

securities, insurance, pension plans, and real estate, with the objective of establishing

financial stability into retirement. Assessed clients’ investment portfolios and other assets,

liabilities, cash flow, insurance coverage, tax status, and financial objectives to establish

investment strategies. Monitored global and national financial market trends to accurately

advise clientele, prepared and interpreted investment performance reports and other financial

documents for clients,

Advertising Director / Outside Sales & Marketing; 1992 to 1995

PFISTERER – AUDERER DENTAL LABORATORY, A NATIONAL DENTEX LABORATORY; Metairie, Louisiana

Represented company at national and regional conferences, including the American Dental

Association Conference and New Orleans Dental Association Conference.

Promoted dental laboratory services and products throughout sales territory consisting of the

state of Louisiana and Gulf Coast areas of Mississippi, Alabama, and Florida. Successfully

negotiated favorable pricing for large-account sales contracts, built and maintained a large

client base, followed up with potential clients, and implemented marketing campaigns and

sales specials. Acquired detailed knowledge of dental procedures and products including

silicoating, dentures, snore appliances, night guards, partials, dental implants, precision

attachments, bridges, crowns, and various other items.

PROFESSIONAL LICENSING

Certified Google Ad Words Reseller

Series 7 License, Registered Representative, National Association of Securities Dealers

Louisiana Life and Health Insurance License

Variable Annuities License

EDUCATIONAL BACKGROUND

Sales Seminars & Continuing Education; 1996

NATIONAL SEMINARS, INCORPORATED; New Orleans, Louisiana

Relevant Coursework: How To Handle Difficult People, Powerful Telephone Skills

Information Processing Coursework; 1986

JENA VOCATIONAL SCHOOL; Jena, Louisiana

Undergraduate Studies; 1989 to 1992

UNIVERSITY OF NEW ORLEANS; New Orleans, Louisiana

Major: Pre-Veterinary Science

Worked full-time while maintaining strenuous course load.

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