Manager Sales

M. Guy Morgan

*** ******** ****, *******-*****, NC 27106

Mobile: 336-***-**** Home: 336-***-**** E-mail: abnk6f@r.postjobfree.com

PROFESSIONAL PROFILE

Results-oriented, consumer focused marketing management professional, with over 20 years of

experience in progressive challenging roles including brand marketing, public relations and program

Page management with a concentration in building brand awareness.

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WORK EXPERIENCE:

Program Director, Drive For Diversity 12/06 – 12/08

Access Marketing & Communication, Charlotte, NC

Responsibilities Senior Management contact to NASCAR and parent company (Calhoun Enterprises).

• Managed and ensure financial accountability.

• Ensures client satisfaction with activities through planned and spontaneous interaction.

• Provided senior-level direction and support on all areas of programs

• Developed and improved relationships with all involved parties on behalf of the program.

• Increased partnership contracts with key parties of involvement.

• Drive agency integration with NASCAR Diversity staff.

• Drive integration with NASCAR Diversity Council.

• Develop activation programs and platforms for partners.

• Oversee and manage financial support platform for teams and programs.

Accomplishments

• Guided and advised Access Marketing & Communication as it dissolved partnership with GMR Live/

Radiant Group and operated independently.

• Developed and organized WKA diversity project as a part of the Drive For Diversity Program, which

produced WKA Nation Karting Champion in its first year (National Dirt Champion, NC Asphalt

State Series and Tennessee State Dirt Series).

• Created and managed new process for web site updates, which added new interactive programs and

recruitment tools.

Senior Account Director, U S Army 12/03 – 01/06

Keystone Marketing Company, INC., Winston-Salem, NC

Responsibilities Managed Army NASCAR Motorsports program

• Provided input to negotiations of motorsports related contracts and agreements (Ginn Racing,

NASCAR, Leo Burnett, Relay Event Marketing, tracks and venders).

• Managed Army NASCAR budget.

• Advised and made recommendations to the U S Army on opportunities development in the area of

NASCAR marketing.

• Provided advice on all motorsports issues, including counsel for creative and promotional programs

interface with Army promotion, media buy and media planning for advertising.

• Provided accurate and timely reports on status of program results and future capital planning.

• Interfaced with Army personnel at all levels and provided consultant services for accomplishing

mission and meeting goals and objectives.

Accomplishments

• Exceeded recruitment goals and generating more qualified leads for the U S Army than any other

recruiting program in 2004 and 2005.

• Developed and implemented partnership programs; Future Soldier/Delayed Entry Program (DEP),

Lead Generation and U S Army Mobile Interactive Unit.

M. Guy Morgan

149 Windrush Road, Winston-Salem, NC 27106

Mobile: 336-***-**** Home: 336-***-**** E-mail: abnk6f@r.postjobfree.com

Assistant Manager, NASCAR Winston Cup Series 04/01 – 12/03

Sports Marketing Enterprises, R.J. Reynolds Tobacco Company, Winston-Salem, NC

Responsibilities

• Assist in the development and execution of the NASCAR Winston Cup Series Sponsorship.

Page 2 Programs include Winston No Bull 5, Winston Cup Conversion, Winston Leader Bonus, Winston

Vision and NASCAR Winston Cup Banquet.

• Assist Winston Brand Unit in creating strategic programs to achieve brand objectives.

• Create and maintain strong relationships with NASCAR, R. J. Reynolds Sales and sales guests.

• Coordinate suite operations, track signage, supplies, travel and NASCAR Credentials.

Accomplishments

• Revitalized Winston Cup Program, Winston Conversion, Winston Leader Bonus and The Winston

All-Star events

Assistant Athletic Director, Basketball 07/94 – 03/01

Florida State University, Tallahassee, FL

Responsibilities

• Served on Senior Executive Staff, participating in strategic planning and providing input in all areas

of daily operations.

• Managed men’s and women’s basketball programs and operations. Directly responsible for budget

projections and justifications, recruitment, travel, scheduling, and home game administration.

• Served as liaison for FSU with Atlantic Coast Conference.

• Served as Radio Commentator for Men’s Basketball broadcasts.

• Directed Lettermen and Seminole Pro-Am Golf events.

• Created Student-Athlete Job Service Program for FSU Athletic Department.

Accomplishments

• Created FSU first Home Game Operation Manuals for the Men and Women’s Basketball which lead

the ground work for Soccer and Softball programs.

• Played a significant role in creating first Seminole Pro-Am Golf event that provided funds for new

golf facility.

Assistant Manager, Vantage Golf, Vantage Cup Senior PGA Tour 01/88 – 06/94

Sports Marketing Enterprises, R. J. R. Nabisco, Inc., Winston-Salem, NC

Sales Agent/Consultant 05/84 – 01/88

Edgar B. Furniture Company, Clemmons, NC

Professional Athlete 09/82 – 06/83

National Basketball Association, Indiana Pacers L.P., Indianapolis, IN

EDUCATION

Bachelor of Arts Degree, Sociology, Wake Forest University, Winston-Salem, NC, 1984

SPECIAL TRAINING

NCAA Diversity Education Training - NCAA Management Leadership Institute

Completed Florida State University Opportunity Leadership Enhancement Program

Microsoft Office (Word, Excel and Power Point)

Volunteer Service

Northwest Piedmont Service Corps, Advisory Council

Wake Forest University Alumni Council, Winston-Salem, NC

M. Guy Morgan

149 Windrush Road, Winston-Salem, NC 27106

Mobile: 336-***-**** Home: 336-***-**** E-mail: abnk6f@r.postjobfree.com

Board of Directors, March of Dimes

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