Marketing Sales

Olivia Kuo

**** ***** ***** ***, *** Albany, Ohio 43054 • 614-***-**** • ***.***@***********.***.***

SUMMARY

MBA graduate with excellent analytical, problem solving, project management, communication and leadership skills to

develop creative solutions to complex business problems.

EXPERIENCE

Laser Karaoke Inc. Hilliard, OH

Jun 2008 – Sep 2008

Marketing Consultant

Analytical thinking

Provided consulting service to CEO to address the issue of customer retention rate. Provided analytical power in offering

strategic recommendations as well as marketing.

Offered consulting service to CEO regarding market development of iBackTracks.com. Conducted market, customer and

competitor analysis to determine barriers to and opportunities for growth. Recommended improved p roduct positioning,

proposed marketing plan to enlarge the customer base, raise brand awareness and double the purchase frequency.

Excellent project management skills to deliver sustainable results

Managed new product sourcing in China and negotiated the most favorable price and quantity with Chinese suppliers.

Developed prototypes for US market, and complied with US consumer electronics standards. Provided logistical

solutions to shipments from China to US.

Unilever Taiwan Ltd Taipei, Taiwan

Oct 2004 – Oct 2006

Marketing Specialist

Strategic and analytical thinking

Proposed and supported Brand Manager in developing compelling marketing strategies for a category major launch

which successfully reversed the declining trend of bouillon cube market in Taiwan since 2002.

Demonstrated excellent analytical ability in developing a method to monitor market dynamics, successfully narrowing

the gap between target and actual result and leading to record-high market share (30%) in year 2006.

Result oriented and team oriented

Used a creative brand communication platform to design a brand activation campaign for Snuggle in hyper-market

channel (Carrefour, 47 stores in Taiwan), boosting monthly sales by 20% and increasing on -shelf facing to 60% of total

softener products.

Led cross functional team to grow 3 most important brands in Unilever Taiwan Ltd Knorr (market share 47%), Bailan

(25% of total sales) and Snuggle (market share 76%).

EDUCATION

The Ohio State University, Fisher College of Business Columbus, OH

Sep 2007–June 2009

Master of Business Administration, Marketing Major.

Proficient with quantitative marketing including pricing and regression analysis.

National Taiwan University, Department of Business Administration Taipei, Taiwan

Sep 2000–June 2004

Bachelor of Business Administration, General Management.

SKILLS

Proficient with SPSS and MS office(Project, Access, Excel, PowerPoint and Word)

High level of fluency in Mandarin. Moderate level of fluency in Japanese language.

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