Sales Manager

MARLA L. SPENCER

**** *********** ** ********, **** 43235 - 614-***-**** -Cell 614-***-****

E-mail - ******@***.***

______________________________________________________________________

SUMMARY

Over 20 years experience in sales: hotel, corporate housing, property management and real estate.

Experience includes: management and leasing of multifamily properties, tenant improvements,

corporate implementation, new site startup, staff identification & development, process

improvement, property management software conversion, training and coaching of property

managers and leasing specialist. Proficient in setting up and analyzing budgets and sales goals. Able

to motivate and coach property managers in achieving goals while staying on budget. Exceptional

organizational skills and dedication. Computer proficient in Microsoft products, Delphi, HIS, AS400

Systems, Rent Roll, and Onesite

PROFESSIONAL EXPERIENCE

EDWARDS COMMUNITIES MANAGEMENT COMPANY 3/03 – Present

Corporate Office Liaison

Responsibilities:

• Coordinate Software Conversion

• Corporate Trainer

• Developed and wrote software training manual

• Company wide training on use of new software

• Training, coaching, mentoring and oversight of 5 new property managers

• Responsible for Portfolio of over 90 million dollars in assets consisting of 5 properties

(over 1400 units)

• Gross potential rents of over 15 million eight hundred dollars per year (5 properties)

• Aggressively help motivate and train managers to achieve and maintain a physical

occupancy

of at least 95% or higher

• Develop and prepare annual property budgets for 10 properties in the portfolio

• Train and produce bi-weekly owner reports

• Research and resolve resident issues

• Analyze traffic and lease sources

• Review and analyze marketing and advertising sources

• Work with the Director of Maintenance in hiring and interviewing maintenance staff

• Develop and implement policies and procedures manual

• Teach New Hire training for leasing associates

• New Property start up. Work with construction on walking and accepting new buildings

• Develop market rents for new properties

EDWARDS COMMUNITIES MANAGEMENT COMPANY 3/03 – 7/07

Senior Property Manager

Responsibilities:

• Oversight of a 22 Million Dollar portfolio of 356 class – A units

• Proven record of attaining and maintaining economic occupancy of 95% and above

• Designed and Implemented procedures to improve operating efficiency

• Prepare and supervise the management of the annual operating budget

• Ensure fiscal health and compliance with all lender and owner expectations

• Schedule and coordinate with maintenance on capitol improvements

• Review monthly financial reports and prepare variance reports

• Oversight of the daily operations, resident retention, and team management

• Oversight of site maintenance

• Hiring, training, and developing skilled leasing agents

• Assess and troubleshoot other properties in the portfolio, develop action plans

• Premier Property award 2005 & 2006

MARLA L. SPENCER

5096 Postlewaite Rd. Columbus, Ohio 43235 - 614-***-**** -Cell 614-***-****

E-mail - ******@***.***

CORNERSTONE HOSPITALITY GROUP/BUCKHEAD AMERICA CORP. 9/01 – 10/31/02

Regional Director of Sales & Marketing

Responsibilities:

• Marketing Plans

• Oversight for 11 Properties

• Key Account Sales Activity

• Training

• National Account Sales

• Maximize ROI on all Marketing Expenditures

• RFP's

• Projecting a Dominant Force in the Marketplace

• Implementing a Proactive Sales Campaign

• Implement & Execute New Procedures & Policies

ADAM'S MARK HOTELS & RESORTS: 10/98 - 6/01

Director of Sales (1/00-6/01) (Sales Office Manager 10/98-1/00)

Responsibilities:

• Developing Sales & Marketing Plans

• Setting Annual Goals/Sales Budget

• Exceeded Individual Sales goals, Rms., by 129%, Rev by 144%

• Management of Administrative Staff and Sales Managers

• Forecasting

• Soliciting New Business

• Increased Group Avg. Rate by 7%

• Revenue Management

• Sales Presentations

• Motivation & Coaching of Sales Managers

• Maintained at least a 90% Realization

PREFERRED QUARTERS/GLOBE CORPORATE STAY INTL.: 6/96 - 10/98

Regional Manager/General Manager

Responsibilities:

• Developing Annual Goals & Budget

• Increased # of Occupied Units by 60%

• Developing & Implementing Sales & Marketing Plans

• Maintained less that a 3% vacancy rate (Corp Stand. 5%)

• Consistently exceeded goals & budget by at least 12%

• Development of New Accounts

• Corporate Sales Presentations

PROFESSIONAL MEMBERSHIPS

NAR CAA

OAR NAA

CBR

EDUCATION

• Hondros Career School/240 Hours Continuing Education

• Saxton Real Estate School/30 Hours Continuing Education

• Ohio School Career Technology/ Real Estate Prerequisites

• Ohio University - Athens, Ohio - Social Work/Psychology

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