Marketing Assistant

*** **** ****** *., ******, WI ***** • 608-***-**** • **************@*****.***

Marcus P. Schmitz

Professional Summary

Strong leadership with seven years of professional experience and an active role in the community serve

as my foundation for being valued added to your organization. I enjoy being part of a small team of

individuals who are the impetus for growth behind a prosperous program. Creative problem solving, the

ability to multi task, capably handling high pressure deadlines, effective listening, and communication

across all levels of an organization’s hierarchy are a few of the skills that I have gleaned over the years

working for a global corporation. The new direction that I seek is with an organization that will allow me

to contribute to its success while I continue to expand my skill set. I am hoping to exercise creative

thinking and problem solving in a work environment with people who have passion and who thoroughly

enjoy what they do from day to day.

Experience

Kaplan Professional Education La Crosse, WI

01/2008 current

Senior Marketing Specialist

Plans, manages, and executes a $1 million marketing budget for a $30 million product line.

Compiles reports (e.g., product share, market share, competitive analysis, industry news, and trend

analysis) to make informed decisions on product pricing, placement, positioning, and promotion.

Implements and tracks pay per click and organic search advertising for efficient and cost effective search

engine optimization

Tracks ad spend for return on investment (ROI) and cost benefit analysis

Maintains accuracy and consistency in global branding and messaging across all channels

Assures company is compliant with industry standards and guidelines

Works with IT web designers, content developers, and multimedia experts to design and implement a

highly functional retail website that is based on best practices.

Stays current and adopts new marketing methods including social networking (e.g., Facebook and Twitter)

Kaplan Schweser La Crosse, WI

03/2005 2008

Marketing Specialist

Conceptualized B to B and B to C branding strategies and tactics to help develop the global market

leading Kaplan Schweser Chartered Financial Analysts product line helping to result in annual

revenue upwards of $23 million in 2005 and 2006, respectively.

Initiated an annual marketing calendar including web site development and maintenance, direct mail,

email blasts, call campaigns, print advertising, web banners, press releases, surveys and focus groups

Directed the production of all primary marketing collateral at every stage (i.e., concept, presentation,

layout, print specifications, copywriting, photography, reviews, and mailing) for the leading product line

Wrote all copy for the website, direct mailings, email blasts, press releases, and professional

correspondence

Traveled across North America to represent Kaplan Schweser at tradeshows, conferences, seminars,

open houses and focus groups

608-***-**** • **************@*****.***

Marcus P. Schmitz

Kaplan Schweser La Crosse, WI

03/2004 03/2005

Marketing Assistant

Served as primary copywriter of all marketing collateral and website copy across multiple product lines

Assisted in the direction and execution of all marketing collateral

Worked with vendors, negotiated pricing and managed orders for marketing premiums and product

packaging

Kaplan Schweser La Crosse, WI

08/2002 03/2004

Editorial Assistant and Lead Editorial Assistant

Edited all printed documents, video slides and web copy for grammar, syntax, accuracy and consistency

Managed the back end workflow of all documents and prepared content for printing

Led the editing staff in the conversion of published documents from an MS Word platform into a large

document, desktop publishing platform called Adobe FrameMaker

Education

University of Wisconsin La Crosse La Crosse, WI

12/2000

Bachelor of Arts in English Literature

Creative Writing Minor

Operating Systems, Programs, and Software

Expert or Proficient

Microsoft Office 2007

Adobe InDesign CS3 (page layout and design)

Zoomerang Survey Builder

Bronto (third party email service provider)

CheetahMail (third party email service provider)

Adobe FrameMaker 7.0 (desktop publishing)

Knowledgeable

Adobe Photoshop CS3

Adobe Illustrator CS3

SalesForce (sales and lead generation)

Additional Information

Community Involvement and Hobbies

Cub Scouts Den Leader (2009)

La Crosse Habitat for Humanity Board of Directors (2005 2006)

Assistant Track Coach / West Salem High School (2004 2006)

Hobbies include: motorcycles, ATVs, fishing and exercise

608-***-**** • **************@*****.***

Marcus P. Schmitz

Professional References

Eve Zellmer

Phone: 386 5100

Email: ********@*****.***

Ann Mull

Phone: 608-***-****

Email: ********@*****.***

Erin Martinson

Phone: 651-***-****

Email: *************@*****.***

Liz Yang

Phone: 608-***-****

Email: **********@*******.***

Contact this candidate