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Sales Marketing

Location:
Allegheny, PA, 15243
Posted:
March 09, 2010

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Resume:

RAYMOND DERISE

*** ********** **** • Pittsburgh, Pennsylvania 15243

412-***-**** • abnjm0@r.postjobfree.com

LEGAL: GENERAL COUNSEL, SENIOR LEGAL IN-HOUSE POSITION

Multi-talented, senior-level attorney with wide-ranging legal and entrepreneurial experience

used to escalate the sales of international corporations, particularly in the OTC and

pharmaceutical industries. Strategist able to proactively formulate and execute well-crafted

plans, effectively balancing legal requirements with real-world business needs in fast-paced,

highly competitive markets. Decisive leader with straightforward communication skills used to

interact successfully across all organization levels, including with CEOs and Boards, skillfully

navigating internal political issues to build consensus and drive qualitative results. Hands-on

experience in legal matters regarding the FDA, FTC, business development, contracts, and

corporate governance. Expert litigator with a proven track record of legal victories.

• Initiated legal action resulting in $100m increase in sales.

• Served as a key member of the core team in the Rx to OTC switch for NRT products and

Alli.

• Won a trademark case projected to last one year at a cost of $1M within 6 weeks for

<$100K.

• Managed law suit that led to limitation of Prop 65.

Advertising/Marketing Copy Legal Review • Contracts • FTC/FDA • Business Development •

Litigation • Trademark

Corporate Governance • Corporate Law • Client Management • Due Diligence • Licensing •

Compliance

Decision-Maker • Government Affairs

PROFESSIONAL EXPERIENCE

KV PHARMACEUTICAL, Saint Louis, Missouri • 2006-2009

Generic and specialty pharmaceutical company with $600M in annual sales.

Vice-President, Associate General Counsel

Orchestrated legal function for Lanham/Trademark Act and Paragraph 4 litigations.

Amended the document retention policy, reviewing promotional materials to ensure

compliance.

• Won a trademark case projected to last one year at a cost of $1M within 6 weeks for

<$100K.

• Settled a $400k dispute for $900k in favor of the company.

• Collaborated with the marketing department to create key claims for the launch of a

transdermal hormone replacement product valued at $100M in sales per year.

GLAXOSMITHKLINE CORP., Worldwide Consumer Healthcare, Pittsburgh,

Pennsylvania • 1985-2006

Global health care company with $5B in annual sales.

Vice-President, Associate General Counsel (1996-2006)

Senior Counsel, SmithKlineBeecham, Corp. (1989-1996)

Divisional Counsel, Beecham Products USA (1985-1989)

Managed legal function and coordinated transactional, marketing, regulatory, administrative,

litigation, and governmental affairs functions for a company selling such well-known brands

as Nicorette, Nicoderm, Alli, Tums, Citrucel, and Abreva in 120 countries worldwide.

Legal Achievements:

Transactional:

• Led the legal team charged with the licensing of 2 Rx/OTC Switch candidates currently

generating combined sales of $500M+.

• Participated on the negotiation team for the acquisition of the Block Drug Company.

Marketing:

• Originated the legal, regulatory, and government affairs strategy fueling the successful

launch of Nicorette and Nicoderm with combined sales of $500M.

• Escalated Tums sales by 55% by crafting an effective legal strategy to defend

advertising claims.

RAYMOND DERISE • Page 2 • abnjm0@r.postjobfree.com

Legal Achievements Cont.

Regulatory:

• Led the legal team in the Rx/OTC Switch of Tagamet, Nicorette, Nicoderm and Xenical.

• Established GMP upgrade programs for all Consumer HealthCare factories as a key

team member.

Compliance:

• Directed the creation of a compliance program for medical sales, Rx pricing, and

business ethics.

• Assembled an international Copy Review Committee to substantiate all advertising and

sales promotion cop claims.

Administrative:

• Oversaw 5 attorneys, 1 paralegal, and 4 administrative assistants as the department

head.

• Served as a member of the North America Executive Committee.

• Served as a member of the worldwide Consumer Healthcare Executive team and the

External Opportunities Review Board.

• Chaired the worldwide Consumer Healthcare Legal Management Team.

Litigation:

• Grew net sales by $100M after initiating commercial litigation related to the a conflict

between the copyright laws and the FDA’s generic drug regulations.

• Won a decision before the California Supreme Court supporting the preemption of

Proposition 65 by the FDA regulations for OTC products with ANDAs. The case spanned

several years and involved key opinion leaders and the FDA.

Government Affairs:

• Acted as the legal liaison to the Government Affairs department.

• Dealt with Attorneys General of a number of states.

• Led legal/regulatory efforts before the most senior levels of FDA, FTC and Congress

ADDITIONAL POSITIONS (Full details upon request)

BATTEN, BARTON, DURSTINE & OSBORN, INC., New York, New York

Associate General Counsel: Reviewed advertising for 20 clients and several sister

corporations to confirm compliance with federal, state, and industry-wide standards.

Substantiated claims and handled privacy rights and publicity issues. Negotiated contracts for

goods and services and for client agreements.

PUROLATOR COURIER CORPORATION,

Assistant General Counsel: Negotiated contracts, leases, and other agreements for the then

largest national shipper of time-critical materials.

EDUCATION

Juris Doctor, Fordham University School of Law, New York, New York

Bachelor of Arts in Political Science, Saint Francis College, Brooklyn, New York

AFFILIATIONS

American Bar Association • New York County Lawyers Association • Allegheny County Bar

Association Pennsylvania Bar Association • American Corporate Counsel Association

Pittsburgh chapter

Consumer HealthCare Products Association • Government Affairs Committee

BAR ADMISSIONS

New York State Board of Law Examiners • Pennsylvania Board of Law Examiners

U.S. District Court-Eastern District • Second Circuit Court of Appeals, Missouri

RAYMOND DERISE

670 Valleyview Road • Pittsburgh, Pennsylvania 15243

412-***-**** • abnjm0@r.postjobfree.com



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